If you're a keen bargain hunter, then Amazon is always the place to go on sale seasons like Black Friday to take full advantage of the best Amazon Black Friday deals. With discounts across fashion and beauty to gadgets and homeware, there's plenty to choose from, keeping you entertained for hours – retail therapy has never looked so good.
A classic choice for hunting down discounts, you can pretty much snap up everything you want and fast– if you have an Amazon Prime account you don't have to wait long for your new purchases. You're guaranteed some great savings across tech categories with brands such as Sony, Samsung and Bose all discounting key products like TVs, speakers and headphones. Perhaps surprisingly, Amazon has some cute homeware and interior products tucked away that when on display will have guests thinking you've splashed out thousands on your decor. Still not sure where to begin? We've got you covered.
Grazia's Best Amazon Black Friday Deals, At A Glance
Best Amazon Black Friday Beauty Deal: Shark FlexStyle Limited Edition Teal Gift Set, WAS £319.99, NOW £229.99 on Amazon
Best Amazon Black Friday Fashion Deal: Levi's Women's 312 Shaping Slim Jeans, WAS £74, NOW £50 on Amazon
Best Amazon Black Friday Home Deal: Ninja Foodi MAX Dual Zone Air Fryer, WAS £239.99, WAS £159 on Amazon
Previous years have seen discounts of up to 70% off, on brands such as ghd, Levi's, and Samsung, along with toys like Tonieboxes, Yoto Players and LEGO. But, in our expert opinion, here's what you should be buying from Amazon this Black Friday, with savings of up to 60% this Black Friday. Whether it's premium beauty, fashion or homeware, this is what we'll be shopping this sale season.
When Is Black Friday?
Black Friday will fall on Friday 29 November 2024, but deals will run throughout November and will continue up until Christmas. It's one of the most significant shopping events of the year, so it's worth saving your hard-earned cash for the best deals.
Shop: Best Amazon Black Friday Deals 2024
Best Amazon Black Friday Beauty Deals
From cult-classic makeup, skincare and haircare, Amazon has some of the best Black Friday beauty deals to shop, with brands such as ghd, Foreo and more, taking part.
Limited time offer
The Shark FlexStyle is making some big waves in the beauty world, and now that it's reduced in the Black Friday sale (for a limited time only) means that your opportunity is finally here.
Rachael Martin, Grazia's beauty editor, reveals 'I honestly think the Shark is worth making a play for – especially as the discount is so impressive for Black Friday. I find the tool simple to use and can easily flit between hairstyles - I'll go for straight and sleek one day, and wear it curly and voluminous the next. And let's have a moment for the oval brush attachment in particular - it’s become my holy grail of haircare.' Read our honest review, here.
34% off
Grazia's beauty writers are thrilled that Kate Middleton's favourite anti-wrinkle serum is reduced by 34% in the sale. A firm favourite every time sale season rolls around.
Rachael Martin, Grazia's beauty editor, says, 'There's one product in particular that press consistently tout as Middleton's favourite anti-wrinkle serum. Enter the Biotulin Supreme Skin Gel, a face serum brimming with 'ingredients that mimic the effects of Botox without the need for injections.' Said to 'reduce muscle contractions and relax facial muscles' the Biotulin Supreme Skin Gel is made with spilanthol, a plant-derived ingredient thought to 'diminish fine lines caused by facial expressions.' There's hyaluronic acid in there too - an ingredient beloved by beauty editors for its ability to plump, hydrate and nourish.'
25% savings
ghd is often hailed as one of the best in the hair industry, so at Grazia, we're always pleased to see some of the brand's bestselling products on sale during Amazon's sale season.
Rachael Martin, Grazia's beauty editor, says, 'The gh straighteners are an absolute classic that guarantees smooth, silky and sleek hair. Its clever rounded shape design means these straighteners are great for straightening (of course), and curling, snag-free.'
More than half-price off
Now reduced in the sale, the Super Serum from Olay is packed full of skin-loving ingredients to nourish the skin while providing a pearlescent, radiant finish.
Georgia Scott, beauty & fashion product writer for Grazia, says: 'This facial serum combines five ingredients: activated niacinamide, vitamin C, collagen peptides, vitamin E and lactic acid. Designed to hydrate, tone, exfoliate and resurface, this serum truly does it all. This can be used by all skin types and if you love a glowing finish, this serum will instantly make your skin look radiant with its pearly finish. In terms of application, apply serum on cleansed skin before your moisturiser and sit back to see the results.'
Save 34%
As one of the most highly-rated foundations across the site (and Amazon's bestseller in the foundation category), you can make some savings with this Amazon find of up to 34% off.
Sameeha Shaikh, Grazia's beauty writer, reveals, 'Designed to suit all skin types, this foundation is non-comedogenic and features a fragrance and alcohol-free formula to ensure it’s suitable for even the most sensitive of skin types. The best bit? It promises to suit 99.5% of skin tones, which is perfect for someone like me who struggles to find a perfect match for my medium-tone, olive skin. I found it glided over my skin with little effort and left a second-skin, demi-matte finish which lasted well into the day. For an under-£10 price point, this high street gem is a no-brainer.'
50% off
If Mugler Alien Goddess is your repeat purchase, you'll be delighted to know that it's currently half-price for Black Friday. It'll steal your heart with it's floral and amber notes.
Samantha Price, a senior commercial content writer at Grazia, says 'Mugler's Alien is my all-time favourite fragrance and one that I revisit every year. A close second has to be Alien Goddess, so while it's half-price off in the Amazon Black Friday sale, I'll be treating myself to the bestselling fragrance. It really does smell divine.'
Save 63%
A favourite of celebrities and beauty fanatics alike, the L'Oreal Paris Revitalift filler delivers in a big way. And there are some big savings to be had, with massive savings in the Amazon Black Friday sale.
Aimee Jakes, trending content editor at Grazia, says: 'Currently reduced to just £11 in the Amazon Black Friday sale, the affordable eye serum instantly depuffs tired eyes. Infused with hyaluronic acid, niacinamide, vitamin C and caffeine, the juicy formula works hard to brighten, tighten and re-plump your under-eye for a more youthful appearance. Honestly, my crow's feet didn't stand a chance. Aside from the refreshing feeling of a cold trail of serum across the under eyes, the signature triple roller applicator is what has made the product cult and gives a massage effect for the ultimate morning and evening treat.'
36% off
Tone, contour and lift with this microcurrent device, a popular method for creating definition around the face, FOREO is known to participate during sale season - discounting their premium beauty items.
Georgia Scott, beauty & fashion product writer for Grazia, says, 'The FOREO Bear Microcurrent Facial Device is a great at-home treatment for those who are looking for a non-invasive way to sculpt and contour the face. Known for being one of Molly-Mae Hague's favourite skin tools, this device is a must-have if you want to tone the skin and minimise the appearance of fine lines.'
Save 33%
The Philips Lumea hair removal device is a sure participant in the Black Friday sale. In fact, Amazon is currently running some savings on the highly-rated device.
Sameeha Shaikh, Grazia's beauty writer, reveals, 'There is good reason for why Philips are leaders in at-home hair reduction devices. Ingrown hairs? Gone. Unforgiving dots (keratosis pilaris)? Sorted. A spontaneous legs-out moment? Consider yourself ready thanks to this device. It's led by a smart beauty tech like the Philips SmartSkin Sensor which detects your skin tone and indicates the most appropriate light setting for you to use while the free app instructs you through sessions step by step. This specific model comes with two head attachments for body and face, to maintain hair from top to toe. while I've tried various hair removal devices at home, Philips has long given me the best, lasting results.
Best Amazon Black Friday Fashion Deals
Surprisingly, Amazon can be a treasure trove for fashion finds, and the best Black Friday fashion deals may comprise of brands such as Spanx, Adidas, Levi's and more.
46% savings
This offer on the classic Calvin Klein Sports Bralette is running, so you can save 46% off at Amazon right now. The bralette is currently stocked in black, or white.
32% off
Don't miss out on this offer from Levi's. The brand currently has many a deal running over on its Amazon storefront, and these shaping jeans are a sure wardrobe staple.
Lowest price in 30 days
Yes, even the adidas Samba OGs have made it into the Amazon Black Friday sale. Snap up the unmissable deal while your size is still in stock.
Popular deal
As one of the most highly rated pair of leggings on Amazon, (with over 70,000 reviews), this is a deal that's going swiftly into our baskets. We'll be wearing these leggings for the foreseeable.
More than half-price off
Treat yourself or shop this pair of Swarovski earrings as a gift. There's 51% off with this standout offer. Black Friday couldn't have come at a better time right before Christmas.
50% off
If shapewear is what you're looking for, SPANX has this discount on its Smartgrip Sculpting Shapewear for half-price off.
Save 25%
UGG is often known to take part in Black Friday, and with a shop on Amazon, we've been searching for the best deals in the UGG boot sale. This deal means that there's 25% off on the classic boots.
Best Amazon Black Friday Home Deals
Homeware and kitchenware are also ridiculously easy to find. In the past, we've seen Black Friday home deals on brands such as Sage, Tower and more.
More than half-price off
The Echo Dot comes in at just £22.99 in the Amazon Black Friday sale. This clever device means streamlined home organisation, all for more than half-price off.
39% off
This vacuum comes highly rated by users across hundreds of sites, and clever anti-hair wrap technology means a cleaner home, without the added stress. It's yours for 39% off.
30% off
The classic legendary Thermos Flask from Stanley allows you to bring your coffee from home in total style. Browse different colourways to match to any and all of your outfits.
Highly-rated deal
Making cooking a total breeze, save 34% on this Black Friday air fryer deal from Ninja. The storefront has many options to shop, including some bestselling favourites.
29% off
Not only does this slow cooker from Tower look the part, but it will make your food taste that little bit better, too. A must-have for avid cooks.
29% savings
Equally, we often see Sage products make it into the Amazon Black Friday home sale. Now you can enjoy barista-style coffees from home, completely guilt-free.
32% off
Get a high-end look for less with this stylish casserole dish. Available in a multitude of colours, it's reminiscent of more expensive brands for a mere £33.99.
Amazon Black Friday FAQs
What Is Black Friday?
This huge event originated in America, with tech and electronic goods such as smart TVs going on sale right after Thanksgiving to entice customers to begin their Christmas shopping.
Now that it’s moved over to the UK, you’ll find massive discounts on everything, not just tech, and it's the biggest event of the year for retailers. Cyber Monday continues after Black Friday and is another chance to snag a good deal before Christmas.
When Is Amazon's Black Friday Sale?
Over the past few years, Amazon has released Black Friday deals on Black Friday itself. Other retailers have a tendency to release early deals from early November, but Amazon's official Black Friday sale happens on the day, lasting across the weekend and finishing on Cyber Monday.
Is Black Friday Or Cyber Monday Better For Deals?
Last year, we found that the deals on offer between Black Friday and Cyber Monday were similar, with the availability of stock being the only exception. Therefore, we would recommend shopping on Black Friday as the deal may no longer be available to shop on Monday, especially with lightning deals running across Amazon.
Is It Worth Waiting For Black Friday Deals?
In short, yes. In previous years, we've observed deals of up to 70% off, and for Black Friday the majority of brands taking part increases (along with its discounts). Brands such as ghd, Foreo and Elemis have been known to take part, among others. Therefore, the quality of the deals on Amazon improves during Black Friday meaning it's best to wait in order to take full advantage of the best savings.
How To Find The Best Black Friday Deals?
Many retailers release information about their sales items long before Black Friday itself, so you can prepare beforehand if you’re shopping savvy. Ideally, you should keep your eyes peeled in the run-up, rather than just focusing on Friday. Sometimes you can get better deals during the week before and after.
It's a good idea to sign up for the Grazia newsletter, as well as newsletters of your favourite retailers, to find out about exclusive deals and to register on your favourite sites to save time on the day. We also recommend following your favourite retailers on social media for more information on any new deals.
Furthermore, consider signing up for Amazon Prime to make sure you get next-day delivery on most.
Bookmark pages you'll be sure to revisit. We'll be updating this page regularly with the best deals from Amazon this Black Friday. We'll also be following suit with many of our Black Friday pages, so check back as early as November for insight from our shopping experts.
Looking For Specific Black Friday Deals?
With thousands of categories across Amazon, we may not have covered everything that you're looking for in our edit. Looking for something in particular? Take a look at some of the deals pages below:
Looking For Black Friday Deals From Other Retailers?
We might have rounded up the best deals on Amazon, but if you're looking for other best buys? These retailers also partake in Black Friday sales:
Lillian Sesiguzel is Grazia’s Social Media & Video Producer, working across fashion and beauty. Lillian comes from a background in fashion, having assisted celebrity stylist Elizabeth Saltzman.