As a parent, I would wager that sleep and some time to yourself in the evenings is up there on a list of things for which you'd pay any sum of money. Well, for me, a Toniebox helped get me some of both - and for Black Friday 2024, there were massive discounts on a number of products.
Even though we don't know what they have in store for 2025, last year Tonie announced 20% off all Tonieboxes (available in a choice of six eye-catching colours), Toniebox Bundles (including the best-selling ‘Build Your Own Bundle’), and accessories, including matching headphones and a fun and versatile range of carry cases.
There will also be plenty of children and baby Black Friday deals to discover, so get ahead of your Christmas shopping now.
When Is Black Friday 2025?
Even though Black Friday 2024 has only just passed, there are currently loads of searches asking when Black Friday 2025 will be. Who can blame them, we all love a bargain and planning ahead. Black Friday 2025 will take place on the final Friday in November, so that means Black Friday 2025 falls on 28th November and will presumably end on 1st December (Cyber Monday).
Which Retailers Have Toniebox Black Friday Deals?
The first port of call and the place with the most stock is of course Tonies.com which ended on Tuesday 3rd December 2024. You could build your own bundles with various characters on the site and each bundle has 20% off. For Christmas 2024, tonie currently are running 15% off bundles.
Other retailers that are selling Tonies and Tonieboxes include:
Boots: up to £20 off
Argos: Save on tonies
Currys: Save £16
Should I Buy Tonieboxes In Black Friday Sale?
Black Friday is the best time to pick up a discount on Tonieboxes, it's the only time all year that the brand slashes it's prices by 20%. Throughout the year, other retailers may put on discounts such as Amazon did during Prime Day in October which had 30% off selected items. But if you missed Prime Day then Black Friday is your best bet to bag a saving especially as it's so close to Christmas. We've picked out the best Toniebox Black Friday deals that are still live before the sale ends on Tuesday.
Build your own bundle and save 15%: Toniebox Including Creative tonies Plus Seven tonies, WAS £184.88, NOW £149.88
Are Toniebox and Tonies Worth The Cost?
Rhiannon Evans, senior editor and mum of two gives her honest verdict:
The Toniebox is a robust music and story box (mine have been thrown around the room and into various car boots many times). The square Toniebox is an audio player that's really easy to operate for tiny hands, too. There are over 200 Tonies available to buy, which are really cute characters that the child then places on top of the Toniebox to start playing that particular story (musical Tonies are also available).
There are SO many options when it comes to Tonies and my son is now so obsessed that whenever he falls in love with a new book, film or TV show, straight away he asks me to see if it also exists in Tonie form.
There are nursery faves (songs and stories), Disney hits (which both tell stories and play songs), classic storytime tales, educational titles and more. The brand has just launched its new advent calendar Tonie - an adorable reindeer who will upload a new story via your WiFi every day - and there's a podcast Tonie, too.
Which Is The Best Tonie For Kids?
In our house, we particularly love the Sleepy Sheep Night Light which operates as a nightlight independent of the Toniebox (he's also VERY robust, trust me!) but can be put onto the Toniebox to play 90 minutes of calming melodies.
Many parents love that it's screen-free and, for my family, the Toniebox has really helped with bedtimes. Our five-year-old loves his Toniebox, which he's had for years now - it helps active minds stay still and listen and also is a good way to bring the books-reading part of bedtime to an end, providing you with a helpful exit strategy, allowing independent sleep to begin. It's also portable, so is a guaranteed way to keep some consistency in your bedtime routine. 87% of Tonies' customers say the Toniebox helps make bedtime routines easier.
We've found it so helpful, we bought our daughter one for her second birthday this year.
A perfect Christmas present (the type that works for them and you), entering into the world of Tonies is also brilliant for when you get the eternal question from relatives: 'What shall I get them for Christmas?'
Shop: The Best Toniebox Deals 2024
Best Black Friday Toniebox Bundle Deals
Save 15%
tonies.com
You can get a Toniebox or a creative Tonie and add either three, five, or seven Tonies from the range. Top tip from a parent: check the running times of your Tonies; some are much longer and offer more value for money than others.
Pros
- Portable and tough
- Screen-free and educational
- Helps with bedtime
- Seven tonies is the biggest saving
Cons
- You do have to buy a new tonie every time they want a new story (but that does help with that 'what to buy?' question!)
Save 15%
tonies.com
A Toniebox, a charger and a creative Tonie, this is the starter set for those dipping their toe into the Tonies world.
Pros
- Entry-level cost
- Nice gift for Christmas (let others buy the Tonies as gifts)
- Everything you need to get started
Cons
- Check the run time on your tonies before you buy
Best Black Friday Tonies Accessories Deals
tonies.com
This cute bag will transport all of your Tonies accessories in one place. It's super robust and even features a flap that allows you to open up the speaker and listen on the go.
Pros
- Makes space for your Toniebox, headphones, charging station and six (or more) Tonies
- Nice to have kids get excited about the cute design on trips
- Keeps everything safe and together in packing chaos
Cons
- Takes up a bit of extra space
tonies.com
This carry case can fit up to 20 Tonies (depending on size) so you can take plenty with you as you travel to keep your kids entertained on any long journeys. We've really enjoyed using this and it's nice to give the kids something to carry when you're off on a trip.
Pros
- Compact and cute
- Keeps tonies safe and together
- Nice for kids to have the responsibility of keeping their tonies together
- Comes in six colours
Cons
- Zip might be tricky for the youngest users
tonies.com
Perfect for plane journeys or those moments when you need to distract them from a public meltdown (!) these headphones allow your child to listen to their favourite Tonie wherever they are.
Pros
- Available in lots of lovely colours
- Adapts in size to grow with the child
- Cushioned headband
- Volume-limited
Cons
- Only green and grey are in stock
tonies.com
This is on our Black Friday shopping list. With 24 pockets to fill with whatever you like (it might be worth getting a Tonie or two if it's Black Friday?) the advent calendar is so cute and will be used year after year. We can't wait till its on sale.
Pros
- Reusable so lasts and is eco-friendly
- Will be cheaper in years to come - can be filled with your own inventions (cinema night at home?) if you're looking to keep things to a tighter budget
Cons
- Upfront cost is higher than a disposable calendar
What Age Is Appropriate For A Toniebox?
Tonieboxes are designed for children aged three years and up, although I'd say that they can be used by younger children, too. My children have used them since around the age of a year and a half when they particularly enjoyed the musical Tonies and songs. Obviously, the older they get, the more engaged they will be with all the stories available.
What Is The Teacher Discount For Toniebox?
Teachers will be able to access at least a 25% discount on Tonie Starter Sets as part of its initiative to support education. To claim this discount, teachers need to sign up and verify their eligibility to receive a personalised discount code.
What Is The Point Of A Toniebox?
Designed to help fuel children's imaginations without involving a screen of any kind, Tonieboxes offer the chance for you to have hundreds of stories at your fingertips to keep your little one entertained. There are so many different characters to choose from, too, so your child will never get bored.
Can You Record Your Own Tonie?
Yes! How adorable. The creative Tonies allow you to record 90 minutes of your own content onto a Tonie, giving it the ultimate personal touch as a Christmas present. Imagine Nana reading a book every night... ok, dry your eyes now.
How Long Do Tonies Last?
In terms of battery life, the Toniebox is great - it can be used for around seven hours says the official website, but anecdotally, I've found it to be longer. Also, the charging pod is very easy to use, so if you have an older child who you trust, they can pop the Toniebox on the charging pad, and you can continue listening to stories. In terms of how long the box lasts in general, just take it on my authority that my boxes and characters have been put through the wringer (and more than once, even down the toilet) and are still going strong...
Is Tonie or Yoto Better?
It's a topic that a LOT of parenting discussion forums have been dedicated to. But honestly, it goes down to personal choice and in some ways, even though they're always compared and you'd be unlikely to have both, they're quite different toys. It's fair to say that the Yoto has some more features, but for us, the Toniebox's simplicity was key for younger children to understand and use. Tonies have also just brought out a podcast Tonie, which brings it more in line with some of the functions of the Yoto too. Read our Yoto Black Friday guide here.
What is the 100 day guarantee on Toniebox?
A huge positive when it comes to Toniebox is its 100 day guarantee, but are you a little confused with how it works? Let us explain. When you buy your Toniebox, you have 100 days to set it up, listen to your favourite stories, have a dance and record messages. If, after 100 days, you and your little one are not satisfied with your Toniebox, you can return it for a full refund within 100 days of purchase.
Is a Toniebox good for a 5 year old?
Experts over at Tonie say that Tonieboxes are best suited to ages 3 and upwards, so yes, a five year old will get so much from their Toniebox.
Rhiannon Evans is Senior Editor at Grazia - she launched and runs Grazia’s parenting platform The Juggle. The unique community is a place for parenting advice, laughs and discussion - and constantly campaigns for working parents. Rhiannon led The Juggle’s partnership with Pregnant Then Screwed, which called for Childcare Change Now - more than 100,000 parents signed a petition calling on the government to review childcare in the UK. She is the proud owner of two Tonieboxes and an unknown number of tonies...