The Very Unromantic Reason 1 In 8 Brits Will Be Buying Engagement Rings On Friday

Hello, sales!

Black Friday rings

by Lucy Morris |

Falling in love is the easy part, keeping the romance alive is another thing altogether. New statistics show that while couples may be taking their relationships to the next level but it’s not in the most romantic way.

On November the 23rd, otherwise known as Black Friday – one of the world’s biggest discount shopping events - one in eight coupled-up Brits will be searching for engagement rings (according to jewellery insurance providers Protect Your Bubble). And, 49.8 per cent of the 1,068 adults questioned said they would consider putting down cold hard cash to get their hands on a ring in the sales.

The stakes are high when you’re investing in a big-ticket purchase, like jewellery, in the sales. The question of whether your partner will say ‘I do’ is only one of the worries, as sweeping sales, like Black Friday, can be an opportunity for retailers to palm off lower quality, older or display stock without fearing the standard returns policy.

In recent years Black Friday and its sister shopping day Cyber Monday have really taken off in the UK. With many shops, including Amazon, Argos, ASOS, Browns, Levi’s, and Yoox, set to take part this week, anyone hunting down a specific product (be it an engagement ring or not) will have the opportunity to shop around. Experts advise using price comparison websites (like idealo) or price trackers (like Camelcamelcamel) to ensure that if you are buying a lesser quality or older stock piece you’re at least getting the best possible deal for it.

And, they say romance is dead!

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us