This summer has seen our Instagram feeds awash with the micro dress, mini skirts and an array of excellent summer frocks. One brand in particular seems to have been enjoying a particularly great few months, considering how many celebrities have chosen to wear its designs. That brand is Reformation and, recently, it's been spotted on the likes of Kaia Gerber, Blake Lively, Taylor Swift, Hailey Bieber and J.Lo, to name a few.
Naturally, Reformation's laid-back, LA style is perfectly suited to summer, wherever you may be. Its feminine silhouettes, pretty tops and perfectly-fitting jeans have become a hit the world over and now, it counts all of the above as well as Phoebe Dynevor, Emily Ratajkowski, Adele, Kendall Jenner, Olivia Rodrigo, Florence Pugh and Lily James in its A-list fan club.
Taylor Swift chose the label for her first ever TikTok video, where she can be seen wearing the Joyce Linen Dress, while her friend Blake Lively wore the Maegan Linen Dress while out in New York with husband Ryan Reynolds. On her holiday, Phoebe Dynevor wore a blue version of the Sapphire Dress, now available in ivy in the sale.
Lily James, meanwhile, chose the Brigitte Linen Dress for a trip to Disneyland and Hailey Bieber has several styles in her wardrobe. She recently posted a picture of herself in the Lacey Dress on Instagram (back in stock soon).
And, while your attention may have been focussed on the 'Ben' necklace that Jennifer Lopez was wearing while enjoying her summer of love, you might be interested to know that her white dress was also Reformation – and still in stock.
Reformation, Joyce Linen Dress, £218
The yellow style, spotted on Taylor Swift in her first TikTok video, has sadly sold out. But this colourway is still in stock and, if you're truly determined to get your hands on the yellow one, you can sign up for stock updates.
It's a return to form for the brand which, last year, faced heavy criticism after it posted in support of Black Lives Matter, prompting several former employees to accuse the company of racism and unfair working conditions.
This led to the resignation of Yael Aflalo, the brand's founder and CEO, who acknowledged the company's 'white gaze' and attempted to apologise days before stepping down. Since then, the brand has worked to turn things around, diversifying its portfolio of women with which it works. After being silent on Instagram for a month following Aflalo's departure, the first posts featured Mikaela Loach, an anti-racism and climate change activist and Dr. Ayana Elizabeth Johnson, a marine biologist and sustainability policy expert.
It should be said that there was a third-party investigation into the allegations against Aflalo and the corporate culture at the brand more broadly, ordered by an independent committee of the board. It deemed that Aflalo's actions were 'not racist'. The results of the investigation can be found here.
Green Matters reported that Reformation has also shared a list of the actions it has taken over the past year, which included hiring a Chief People Officer; creating internal committees regarding Diversity, Equity and Inclusion (DEI); partnering with the Black in Fashion Council; starting to pay all employees a living wage, which they've been working towards since 2017 and updating benefits packages for hourly employees; hiring more diverse models and holding internal workshops on topics including anti-racism, implicit bias and climate justice.
Reformation was built on an ethos of sustainability, so it's heartening to see that it is extending this to all aspects of its business. The fact that it has responded to the criticism with positive action is hopeful – both for Reformation's employees and its customers.