Black Friday Clothing Deals 2024: The Fashion Discounts To Expect, From A Shopping Expert

Damson Madder's sale page is already a treasure trove of high-end fashion looks waiting to be bought, but it gets even better on Black Friday, as explained by our trending fashion writer...

Grazia's fashion commerce writer Gemma Lavers loves to shop here during Black Friday, explaining: 'There's no sale I love more than the Damson Madder sale. Its pieces are such great quality and are always super unique, but they're also not the cheapest. A real hack (that I use in the summer and during Black Friday) is to wait until the sales are on to nab the items you've been eyeing up. I've bought dresses, co-ords, and even its best-selling gilets in the sale before, for such a great price. Plus, because they're often such unique and colourful pieces rather than simple basics, for me it justifies paying the price for something that's a little trickier to style.'

M&S has long been an institution at the pinnacle of the British high street, known for its timeless style, excellent quality and an eye for detail that makes every purchase feel like an investment - even more so if you manage to nab an item in the sale. Plus, its sales are nothing short than a sartorial spectacle, whether you’re after that perfectly tailored coat that will see you through winters to come or a sumptuous cashmere knit that oozes understated elegance.

Grazia's lifestyle commerce writer, Emma Richardson, comments on said sale: 'When it comes to Black Friday, M&S is one of my favourite brands to browse for top deals. This year, I'll be keeping a close eye on their knitwear section, to see if I can snap up a deal or two on some cosy wardrobe staples.'

From past experience covering the event, UNIQLO's Black Friday sale means big discounts on its classics such as thermal wear and coats - but while we wait, shop their sales page for some cheeky deals.

Grazia's affiliate business development manager Emily Farquhar reveals: 'I don't usually shop Black Friday online, choosing to shop Black Friday or Christmas discounts in person, back in Australia. However, when I do snag the occasional digital discount deal, it's always on UNIQLO. Whether it’s a merino wool turtle neck or some everyday basics, it’s the one brand I can’t live without.'

Black Friday is the perfect time to finally purchase those saved Zara items. In the meantime, shopping Zara's special prices page can get you up to 50% off.

Grazia's beauty writer Georgia Scott has this to say: 'It goes without saying that I love to shop all year round but Black Friday feels like the only acceptable time when it means I can save some money. I always rely on ASOS to be able to save plenty of money on my saved basket but I do like to run to Zara to hopefully find some of my fave pieces that have made it into the BF sale. I tend to get all my classic blazers in the Zara sale and it's the best for upgrading my wardrobe as we enter into winter.'

For ASOS we predict you will see major brands across the website discounted by up to 80% on the day, if previous years are anything to go by. While you wait, check out its year-round outlet sale, with up to 70% off at the moment.

Grazia fashion writer Ruby Barry explains: 'There is a big difference in the quality of the cheaper stuff on ASOS, and the premium clothes, which is why I wait until Black Friday to shop ASOS' high-end brands, such as Free People, Arket and Sister Jane. Then I get next-day delivery on high-end dresses that will keep forever.'

If you're on the hunt for shapewear, there's no better place than SKIMS. Heralded by Kim K herself, SKIMS has a large Black Friday sale every year, where you can shop more than half price.

Grazia fashion writer Ruby Barry shopped SKIMS last year: 'For Black Friday 2023, my goal was to stock up on a SKIMS collection. Through Grazia's own SKIMS Black Friday Sale guide, I shopped the Seamless Sculpt Bodysuit and the Fits Everybody Lace Bodysuit, both at half-price - and this year I have my eyes on the best-selling Soft Lounge Dress. I'm predicting it'll be discounted to at least £60, if not more.'

In my experience, UGG boots go for up to 40% off on the Black Friday weekend, and you can sign up for the newsletter in advance here. For now, shop the outlet sale for classic boots under £70.

Grazia lifestyle writer Samantha Price advises to shop for fashion gifts: 'If I was looking for a Black Friday deal, I'd be looking to higher-quality brands I could gift to my loved ones for Christmas. In past years, I've managed to snap up a deal on UGG slippers that I gifted my mum, using Grazia's own UGG Black Friday sale page. The fact that they're still in near-perfect condition goes to show that being patient, waiting on those bigger brands to drop their deals and investing in higher-quality pieces (if and when you can) really makes all the difference.'

Black Friday is practically the only time of year to get Lululemon discounts, as the brand doesn't have an outlet or sales page otherwise. Still, that doesn't stop us from shopping its bestsellers.

Grazia's trending content editor Aimee Jakes has one shopping goal during Black Friday: 'I dream of the day my gym drawer is exclusively stuffed with Lululemon, therefore I am first in line for its Black Friday sale which always has generous discounts on sports bras, relaxed layer and even the signature snuggly coats. Buy your activewear for cheap in November and you'll be feeling extremely smug this January and beyond. I recommend using our Lululemon Black Friday guide as a jumping-off point.'

H&M is a brand that has mastered the art of accessible style, delivering fashion-forward pieces that strike the balance between trend-driven and timeless. Known for their wide-ranging collections that cater to every sartorial whim – from minimalist staples to bold, statement-making outfits – H&M’s sales are a prime opportunity to snap up those coveted pieces at a fraction of the price.

Grazia's fashion commerce writer, Hitanshi Kamdar, says: 'H&M is usually my first port of call when it comes to Black Friday deals. While it’s vast collection always has great wardrobe staples to stock up on, I like keeping an eye on occasion wear to snag some great deals on party dresses as we get closer to the festive season.'

It's the coat-buying season, and Mango does it best. Mango's Black Friday sale is the perfect excuse to get discounted Mango trenches, as well as the Striped cardigan that's a perfect Chanel dupe.

From previous years' experience, I know that Flannels Black Friday sale offers a discount system where you get a certain amount of money off when you spend. For example, £100 when you spend £500, £200 with a thousand, etc.

The November sale period is the ideal time to pick up some new lingerie if your pants are looking a little worse for wear. Boux Avenue's sale page currently has lingerie and pyjamas up to 61% off.

When I shop at Anthropologie, my basket usually ends up filled with chic bolero cardigans, and a dozen Instagrammable coffee mugs. This is especially prevalent on Black Friday, where they're discounted by up to half price.

Loved by Taylor Swift, Gigi Hadid, Kendall Jenner, and Florence Pugh, to name but a few, it is fair to say that Reformation's Black Friday sale is an event everyone waits for, with bated breath. It doesn't have a regular sales page, so in the meantime, have a look through the gorgeous new-in collection.

Missoma doesn't have a sales page, so it is a long yearly wait for their Missoma Black Friday sale to roll around. In the meantime, it has recently released the Missoma advent calendar, a highly sort-after treasure trove.

In the build-up to Liberty's Black Friday sale, the Liberty Loyalty Event discounts the Spring promotion items by 20%. I'm especially excited to shop Our Place pans for £104.

Black Friday is the one time of year where Net-A-Porter's luxury fashion is prone to lower prices, which is great news if you want to save on Bottega, Saint Laurent, Gucci and more. Read our full Net-A-Porter Black Friday guide here.