For Black Friday, I am here to help you plan and organise, as a parenting writer that has been through many sales events, I already have a list of toys in my phone notes app for my little ones and have an idea of what I want to get in the Black Friday sales events. We're got the best Black Friday Christmas toy deals right here.
There are lots of great things about shopping on Black Friday, including the many, many fragrance deals, stocking up on bargain beauty essentials, and even treating yourself to a discounted sofa ahead of the family visiting at Christmas, if you wish. However, one of the most satisfying shopping ventures has to be securing the all-important Black Friday toy deals to guarantee a sea of smiling faces back at you this festive season.
One thing we'll be doing in my house in the coming weeks is thinking about our Christmas letters to Santa - so that we can help him along with building all those toys, you understand!
When does Black Friday 2024 end?
In 2024, Black Friday was Friday (29th November), it was a lot later than previous years and we've all had to wait patiently for pay day to arrive, but that means it's perfect timing to get started on Christmas shopping. In my experience of covering many Black Friday events, Black Friday sales normally finish the day after Cyber Monday (Tuesday 3rd November), so you only have hours to snap up a bargain.
When Is Black Friday 2025?
Even though Black Friday 2024 has only just passed, there are currently loads of searches asking when Black Friday 2025 will be. Who can blame them, we all love a bargain and planning ahead. Black Friday 2025 will take place on the final Friday in November, so that means Black Friday 2025 falls on 28th November and will presumably end on 1st December (Cyber Monday).
Best Black Friday Toy Deals Happening Right Now, Picked By Our Parenting Writer
Biggest Barbie discount: Barbie Dreamhouse, WAS £349.99, NOW £149.99 on Amazon
Save 33%: LeapFrog Scoop and Learn Ice Cream Cart, WAS £59.99, NOW £39.99, on Amazon
Over half price discount: Echo Dot Kids, WAS £64.99, NOW £28.99 on Amazon
If you'd like to be Santa's Little Helper, you're in the right place if you want to save some serious cash on all of the top children's toy brands, including many that feature on the must-have toy list. With everything from LEGO to Furbies, tonies and Fisher-Price to Barbie, all of us parents at Grazia have been scavenging the internet for the best deals since Black Friday sales launched - you won't want to miss these epic discounts, keep coming back as we continue to update this page.
When did Black Friday toy deals start?
In 2024, Black Friday toy deals have started dropping at the beginning of November, and will continue until 2nd December, otherwise known as Cyber Monday. There already good discounts on popular toys such as LEGO, Yoto Players and Toniebox bundles in the sales that have already launched. Toy offers are extremely popular and stock is starting to sell out so don't delay.
What will we be buying from the Black Friday toy sales
Grazia Parenting Product Writer, Hannah Mellin, will be keeping an eye on wooden toy events and adorable noisy toys (like this DJ Bouncin Star Musical Activity Toy) for her almost one-year-old, whose birthday actually falls around Black Friday itself. She's also keeping her fingers crossed for big discounts on iconic toy shops such as Argos, Amazon and Smyths, as last year she saved so much money on new baby essentials thanks to Black Friday baby deals.
So, whatever is on your little one's list, maybe THIS could be the year where you get your shopping done ahead of the big day - which means no (or, at least, minimal) last-minute hunting around for the perfect present - you can relax and look forward to the big day.
Which shops do the best deals?
All of the biggest and best retailers should be getting in on the action, which means more choice for us. Although we can't see into the future, we can definitely take a guess based on previous years that some of our favourite brands will offer big savings. In 2023, Very had up to 50% selected toys, and they are typically a reliable brand when it comes to Black Friday. John Lewis had up to 25% off LEGO and more and The Entertainer had up to 70% off selected lines.
Shop: Best Black Friday Toy Deals
Save a massive £70 on one of the toys of 2024
www.very.co.uk
L.O.L Surprise dolls are absolutely everywhere, and this fashion house is packed with over £85 surprised to keep little L.O.L fans busy.
One of our editor's wishlist picks, there's still 14% off
Personally, I am a huge lover of Melissa & Doug's wooden toys, the quality is just something else and this is a mega discount on a toy that will be a hit with so many. The reviews say it all.
Great LEGO savings this Cyber Week with 25% off
Build your very own Dobby the House Elf, one of the most beloved Harry Potter characters there ever was. The figure has a posable head for different looks, and posable arms and fingers so Dobby the elf can hold the included accessories.
Almost half price saving on the Amazon device
If this year is the year you finally decide to gift your child a kindle, there's currently a huge saving on the Amazon Fire HD 10 - which is arguably the safest of devices with parental controls and access to educational content and Amazon Kids subscription. Read more on our top Amazon Fire picks here.
Save £16
www.very.co.uk
Lilo and Stitch is big this Christmas 2024 and we're predicting any toy with them on to be a sell-out. Build your very own Stitch character with moving ears, turning head, an ice-cream cone and more with this amazing LEGO set.
Biggest discount yet
www.kidly.co.uk
We absolutely love the play kitchen boom, and this gorgeous mint coloured Little Dutch one couldn't be prettier. Wooden toys that match our aesthetic? We're in.
Best baby toy saving with £17 off
www.very.co.uk
This noisy and colourful DJ Bouncin Star Musical Activity Toy will thrill babies for hours and is definitely on the list this Christmas. When your baby presses the buttons, this interactive dance partner bounces to life with colourful lights, motorized spring action, and 75+ songs, sounds, and phrases that teach the alphabet, counting, colours, and more. We apologise for the noise in advance.
Save 50%
www.johnlewis.com
Recjoyce, Sylvanian Families fans, as this gorgeous Wisteria Gift Set has a huge saving and will provide hours of endless fun. It contains a town house and furniture in original colours and the Sunny Rabbit Mother and Sunny Rabbit Baby in special outfits.
Don't miss the only Tonies sale of the year with 20% off
tonies.com
Transform your living room or kitchen into a wondrous new world with a Toniebox. Little hands control the action, meaning they're free to play for as long as they like while you get on with something else. Comes pre-loaded with one hour of songs and stories. And if you want more info on tonies and what's the best deal, head to our round-up of the best tonies deals.
Still in stock: Save over half price on Barbie!
Barbie celebrates her 65th anniversary this year as so, as expected, dolls will be high on wishlists. This Barbie dreamhouse is on sale already and was a sell out last year so it could be worth buying now to get ahead of the competition!
Save £5
www.very.co.uk
If your little one is babbling and learning to speak, this 100 Words Book will help them on their way. A great first Christmas gift that will grow alongside them.
Complete the Barbie dream with the stable addition at 21% off
Following the Dreamhouse success, Barbie is back at is again and this Barbie stable set has been hailed as one of the most wished for toys of 2024. Plus, it is a little bit more affordable than last year's Dreamhouse.
Great Black Friday saving of 20% off
Let storytime come to life as young children can watch, listen, and read along to their favorite stories with this delightful (and nostalgic) Little Tikes Dream Machine. Colorful lights and sound effects help each story magically unfold.
Still time to snap up 37% off
This bright and colourful Leapfrog Scoop and Learn Ice Cream Cart is predicted to be one many toddler's wish lists this festive season. How cute. Meet a cast of six hungry characters as kids explore colours, counting, flavours and numbers. The cart can also be used as a walker, a must buy for those who are taking their first steps and need some extra support.
A great Christmas gift with £55 off
www.very.co.uk
Treat the Spiderman lover in your life to the ultimate thrill this Black Friday. This go-kart is the perfect first pedal toy for any daredevil. The seat is mega comfy and we love the cool Spiderman graphics on the front, too.
Save 29% just in time for Christmas
Another trending toy for this year, this Play-Doh scooter and pretend play kitchen lets your little ones imagine they are running their own play food delivery business. Deliveroo who?
Save 25%
Suitable for ages 8+, this funny, quick and simple party game will keep the whole family entertained this festive season.
Hatchimals saving of 51%
Another retro themed toy (with a mega 50% off), Hatchimals will be at the top of a lot of Christmas lists this year. With 100+ sounds and reactions, they need your love and care to bring them to life. Who’s inside? It’s a surprise, of course.
You can save 30% on Disney this Black Friday
www.disneystore.co.uk
Frozen fans will adore this Arendelle Castle Playset that literally sparkles. Features your favourite Frozen figures, colourful light shows and sounds, nine rooms and even a stable.
Get £22 off this Fisher Price version of the Barbie Dreamhouse
www.very.co.uk
For smaller Barbie fans, this interactive Dreamhouse playset is perfect for two-year-olds who are Barbie obsessed but a little too small for big girl version.
22.
Echo Dot Kids
Over half-price on Amazon's Echo Dots
Echo Dots are hugely popular with little ones. Pop one in their room and they will be entertained for ages. They can ask Alexa to play music, read a bedtime story, get help with their homework and more. Stream songs from Amazon Music, Apple Music, Spotify and more.
Hannah Mellin is our Parenting Product Writer, creating listicles, how-to guides and product reviews of all aspects and products of family life. She's mum to an almost one-year-old and is navigating her way through first-time parenthood, every developmental leap at a time.