These Are The Very Best Children’s Toys Of 2023

From Paddington Bear to The Little Mermaid, these are the best toys to shop now.

by Hannah Carroll |
Updated on

Children's toys are one of the best things about childhood. Regardless of your age, everyone has a toy that they still remember. Nothing beats the excitement of opening a brand-new toy, and whilst we know that in today’s day, children are spending more and more time with tablets and technology, nothing beats the satisfaction of unboxing and playing with a new Barbie doll, tractor or anything else. The best children’s toys will not only tear your child away from their screens but also help them develop lifelong skills like creativity and managing emotions. Some are even educational, and aesthetically pleasing toys exist too!

Whether it’s a birthday gift, a special occasion or just a well-deserved treat, you cannot go wrong with a good toy. Currently, there are so many toys on the market from so many retailers (even Zara toys are a thing now!), so it can be hard to know what to pick. Whether you are searching for creative, cuddly or more interactive toys, we have got you covered.

Best Children's Toys At A Glance:

Best STEM toy: Connetix Rainbow Creative Pack
Best children's toy for cognitive development: Sesame Street Potty Time Elmo
Best interactive children's toy: The Little Mermaid Ariel Doll

We spoke to a toy expert from Hexbug, Alison Ferguson, who explained: 'Toys aren’t just for playing, from toddlers to teens, children are capable of learning so much, and playtime is a great way to introduce both life skills and cognitive skills – so they’re learning in a way they’ll actually enjoy.'

From critical thinking to decision-making and problem-solving through play, children can learn the skills which will set them up for success, while other toys serve to simply entertain for hours on end. Shop the best children's toys below.

SHOP: Best Children's Toys 2023

Best STEM toy

 Connetix Rainbow Creative Pack

Rrp: £94.95

Price: £90.00


This comprehensive 100-piece set is a treasure trove of creativity. It provides endless


  • Encourage kids to create
  • Endless hours of play
  • Non-toxic
  • Strong magnets


  • Heavy

Best toy for learning abstract thinking skills

Best Children's Toy : Star Wars The Child Talking Plush ToyAmazon
Price: £24.99


Known by most children as 'Baby Yoda', this is one of the hottest toys on the market. 'The Child'


  • Sound effects
  • Based on Star Wars galaxy series
  • Cute design


  • Hard head

Best play-doh toy

Best Children's Toys: Play-Doh Kitchen Creations Busy Chef’s Restaurant PlaysetCredit: Amazon

Rrp: £29.99

Price: £14.99
Alternative retailers
The Entertainer£14.99View offer
JD Williams£23.99View offer
Hamleys£29.99View offer
Argos£30.00View offer


The Play-Doh Kitchen Creations Busy Chef's Restaurant Playset lets kids feel like they're running


  • Available in five different colours
  • Imaginative
  • Encouraging sharing


  • We cannot stop the kids from mixing the colours

Best toy for toddler development

The Best Children's Toys: Sesame Street Potty Time ElmoCredit: Amazon

Rrp: £34.99

Price: £24.99


Potty training can be difficult, to say the least, but we think this is an engaging toy to begin


  • Interactive
  • Educational
  • Soft


  • Accessories can get lost

Janod - Magnéti'Book Sports Credit: Janod
Price: £18.41


Magnéti’Book contains dozens of illustrated magnets, allowing your child to recreate designs based


  • Comes with storage
  • Detailed magnets
  • Engaging

Best Nerf toy

Best Children's Toy :  Nerf Elite Jr Ultimate Starter SetAmazon

Rrp: £19.99

Price: £17.99


Nerfs have become one of the most popular toys for kids, and this set is the perfect starter kit.


  • Easy to use
  • Encourages physical activity
  • Lightweight


  • Some of the other Nerf products may be more suitable for children over 10

Best retro toy for kids

Best Children's Toy: Hasbro Furby Purple Interactive Toy PlushAmazon

Rrp: £74.99

Price: £54.99
Alternative retailers
The Entertainer£54.99View offer
Hamleys£74.99View offer
Robert Dyas£74.99View offer


One of the most iconic toys of the 90s is back and thankfully, it's a lot less creepy. The new era


  • Furby teaches children positive affirmations.
  • Interactive


  • Voice controls can be difficult for some children

Best interactive toy

Best Children's toy: The Little Mermaid Ariel doll 38cmSelfridges


Inspired by one of the most celebrated children's movies of the year, The Little Mermaid, this


  • On-trend toy
  • Interactive
  • Can go underwater


  • Takes a little while to dry fully

Best Barbie toy

Best Children's Toy : Barbie 3-Story Townhouse Dollhouse with ElevatorAmazon
Price: £159.44


This is the Barbie's dream house of our dreams. Children (and adults alike) can spend hours


  • Movable and working features
  • Colourful
  • Adaptable


  • Does not come with any Barbies

Best toy for babies

Best Children's Toy : Mori - Wooden Baby Toys Gift SetMORI


Finding a toy for a one-year-old that isn't garish and doesn't make highly irritating sounds can


  • Non-toxic paints
  • Soft edges
  • Wipe clean


  • May not be engaging for older children

Best toy for newborns

Best Children's Toys: Bumbly Bear soft toy 42cmCredit: Selfridges


Jellycat soft toys gained popularity with parents due to their ultra-soft designs. Whilst there


  • Soft
  • Adorable
  • Suitable from birth


  • Hand-wash only

Best toy for imaginative play

Best Children's Toys : HELLOWOOD Kids Cleaning SetCredit: Amazon
Price: £29.99


Toys that encourage cleaning up after themselves? Yes, please. This wooden cleaning set is great


  • Easy to assemble
  • Can be neatly tidied away with stand
  • Usable brushes


  • Some found the stand unsteady

Best toy for fine motor skills

Best Children's Toy : LEGO City 60312 Police CarJohn Lewis


Lego is one of the best ways to encourage fine motor skills. Fine motor skills are essential as


  • Great for hand-eye co-ordination
  • Helps children learn fine motor skills
  • Engaging for parents and children


  • Lots of small parts

Best toy for teens

Gel Blaster SURGE Currys


The rechargeable Gel Blaster SURGE shoots water-based beads or “Gellets” that burst on impact. No

Most engaging toy

The Super Mario Bros. Movie Route 'n GOAmazon

Rrp: £34.99

Price: £13.99
Alternative retailers
The Entertainer£34.99View offer


Lead the van to the finish line by sliding the track tiles! Be careful not to make the van fall

Best gaming toy


Bluey: The Videogame offers another dimension for fans of the sweet Aussie based CBeebies cartoon.


  • A great way for children 3 and over to immerse themselves further in Bluey's world
  • Multiplayer mode for family and friends


  • You need a console to start with!


What's the best way to clean children's toys?

It will depend on the toy and what type of material the toy is made out of. For example, cleaning wooden toys doesn't have to be done as often, as wood naturally has antibacterial properties. However, germs can survive on plastic surfaces for 24 hours and therefore need to be cleaned more regularly — wiping them down with a cloth dipped in hot water and washing up liquid should do the trick (remember, if the toy contains batteries, remove these first).

When it comes to cleaning bath toys, again, these don't need to be done as often as plastic toys and are fine to be rinsed off with some water after bath time. However, give them a deep clean every few months (pop them in the bath with some sterilising tablets) and make sure you allow them to dry properly, to prevent black mould build-up. If you're washing soft toys, the washing machine is usually fine, just make sure to check the toy's label first. Outdoor toys will also need to be cleaned more frequently due to the natural impact of the elements.

Is it safe to buy second-hand toys?

Buying second-hand toys is a great way to save money and is also good for the environment too. Brands that sell second-hand toys include eBay, Preloved, Gumtree, Etsy, Oxfam online and, of course, charity shops. However, there are a few things to consider/look out for when purchasing a second-hand toy, which we outline here in our guide to buying second-hand toys.

Safety Standards: Check if the toy complies with current safety standards. Look for labels indicating that the toy has passed safety tests and meets relevant regulations.
Recall Information: Research if the toy has been recalled. You can check the Consumer Product Safety Commission (CPSC) website or other relevant authorities in your country for information on recalls.

Cleanliness: Thoroughly clean and sanitize the toy before giving it to a child. Some toys may be washable, while others might need a more careful cleaning process.

Age-Appropriateness: Verify that the toy is suitable for the age of the child who will be playing with it. Check for age recommendations and warnings on the packaging or the toy itself.

Missing Parts: Confirm that all necessary parts and pieces are included. Missing components could affect the safety and functionality of the toy.

Hannah Carroll is a Parenting, Lifestyle and Home Product writer for Grazia, specialising in product testing and reviews. With three children, Hannah loves testing the latest industry products on her own family.

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