Grazia Parents Have Found The Best Black Friday Toy Deals 2024, From Lego, Jelly Cats and More

There are lots of great things about shopping on Black Friday, including the many, many fragrance deals, stocking up on bargain beauty essentials, and even treating yourself to a discounted sofa ahead of the family visiting at Christmas, if you wish. However, one of the most satisfying shopping ventures has to be securing the all-important Black Friday toy deals to guarantee a sea of smiling faces back at you this festive season. In the lead up to Black Friday, I am here to help you plan and organise, as a parenting writer that has been through many sales events, I already have a list of toys in my phone notes app for my little ones and have an idea of what to expect in this year's event - that falls much later in the year than previously (Friday 29 November).

One thing we'll be doing in my house in the coming weeks is thinking about our Christmas letters to Santa - so that we can help him along with building all those toys, you understand!

If you'd like to be Santa's Little Helper, you're in the right place if you want to save some serious cash on all of the top children's toy brands, including many that feature on the must-have toy list. With everything from LEGO to Furbies, tonies and Fisher-Price to Barbie, you won't want to miss these epic discounts.

When do Black Friday toy deals start?

Black Friday toy deals will be dropping on Friday 29 November all the way through to 2nd December, otherwise known as Cyber Monday. However, if we're going by the past few years, we can expect to see toy deals dropping from as early as the start of November - so it helps to bare in mind that 'Black Friday deals' tend to start when the clock strikes midnight on Halloween. However, in previous years, the 'big' discounts on popular toys such as LEGO and tonies usually happen on Black Friday itself. Deals that occur before are called 'early Black Friday offers' and are worth keeping an eye on because toy offers tend to be extremely popular and stock sells out quickly.

What will we be buying from the Black Friday toy sales

Grazia Parenting Product Writer, Hannah Mellin, will be keeping an eye on wooden toy events and adorable noisy toys (like this DJ Bouncin Star Musical Activity Toy) for her almost one-year-old, whose birthday actually falls on Black Friday itself. She's also keeping her fingers crossed for big discounts on iconic toy shops such as Argos, Amazon and Smyths, as last year she saved so much money on new baby essentials thanks to Black Friday baby deals.

So, whatever is on your little one's list, maybe THIS could be the year where you get your shopping done ahead of the big day - which means no (or, at least, minimal) last-minute hunting around for the perfect present - you can relax and look forward to the big day.

Which shops do the best deals? Our expectations for 2024

All of the biggest and best retailers should be getting in on the action, which means more choice for us. Although we can't see into the future, we can definitely take a guess based on previous years that some of our favourite brands will offer big savings. In 2023, Very had up to 50% selected toys, and they are typically a reliable brand when it comes to Black Friday. John Lewis had up to 25% off LEGO and more and The Entertainer had up to 70% off selected lines.

Best Black Friday 2024 Retailers: Where To Shop Early Toy Deals

Argos: Save half price on selected toys
Very: Huge savings across toys
Tonies: Bundle up and save this festive season
Smyths: Early Black Friday deals

SHOP: Best Toy Deals Ahead Of Black Friday

Hannah Mellin is our Parenting Product Writer, creating listicles, how-to guides and product reviews of all aspects and products of family life. She's mum to an almost one-year-old and is navigating her way through first-time parenthood, every developmental leap at a time.