12 Best Face Serums For Each And Every Skin Type, Concern, According To Our Beauty Editors

These savvy serums get the job done without breaking the bank...

best cheap serums

by Emma Stoddart |
Updated on

Ask any dermatologist and they will tell you that a good skincare routine should include a targeted, potent face serum, - which we acknowledge is a lot easier said than done. Between the complicated jargon and the thousands of options available on the market, it can be quite difficult to find your perfect match. If this sounds all too famiilar, don't fret, we've done the research, spoke to experts and tried the best serums on the market.

What is a serum?

Serums are highly concentrated formulas designed to deliver active ingredients to your skin. They are formulated to hydrate, smooth, and provide a range of other benefits depending on the of serum you use.

How do I choose a serum for beginners?

If you don't know where to start, you've come to the right place. First and foremost, we recommend thinking about your skincare goals, needs, and concerns. ‘Serums are an excellent way of delivering active ingredients into the skin,’ says aesthetic doctor and skincare expert, Dr Sophie Shotter. So if you're struggling with dull skin, opt for Vitamin C serum. If fine lines is a concern of yours, make a play for Retinol. Acne-prone skin? Salicylic acid.

Serum ingredients and their uses

To ensure the serum caters to your specific skincare needs, look out for certain ingredients, as Dr Shotter explains below.

Antioxidant serum: When it comes to skincare, antioxidants are a must. They help ward off environmental aggressors like pollution and keep skin in check. ‘A good antioxidant serum will contain ingredients such as vitamin C, vitamin E, resveratrol and ferulic acid.'

Anti-ageing serum: If your skincare goal is to target fine lines and visible signs of ageing, opt for retinol. 'Anti-ageing serums will often contain retinol. Retinol increases cell turnover, collagen production and the skin's resilience - making it firmer, plumper and more youthful.'

Pigmentation: 'A good serum for pigmentation may contain arbutin.'

Hydrating serum: Thirsty, dry skin? Dose up on hydration with a serum laced with hyaluronic acid or snow mushroom.

Clarifying or exfoliating serum: When it comes to congestion and breakouts, AHAs and BHAs are your best friend. 'Specifically, look out for salicylic acid or niacinamide.'

Here's our shortlist at a glance...

The best serums at a glance 2023:

We understand that every person has different skin, and different needs, therefore this guide aims to help you find the best product for you.

Best all-rounder: The Ordinary Multi-Peptide + HA Serum, £14.30 on Boots

Best serum for hydration: Beauty Pie Triple Hyaluronic Acid Serum, £24 on Beauty Pie

Best serum for acne: The INKEY List™ Hyaluronic Acid Serum, £7.99 on INKEY List

Best serum for hyperpigmentation: Facetheory Exaglow Serum, £27 on Facetheory

Best serum for sensitive skin: Fresh Lotus Youth Preserve Resurfacing Dream Serum £60 on Space NK

SHOP: The Best Serums 2023

Best for sensitive skin

Description

Gentle enough for every skin type, just a pea-sized amount of this serum smoothed over skin each evening will improve complexion tenfold. Expect brighter, bouncier, more beautiful skin.

Rachael Martin, Grazia's Junior Beauty Editor says: 'I’ll apply in the evening after cleansing and I’ll wake up with brighter skin that looks and feels soothed – there’s the prickly pear to thank for that. The texture is light and silky, and really sinks into my skin too. I’m also thrilled about how my foundation applies in the morning - I need less coverage and the finish is much smoother and less detectable. Fellow sensitive skin sufferers, I implore you to try this one.' Read her full reviewhere.

Pros

  • Natural ingredients
  • Suited to sensitive skin

Cons

  • Investment buy

Editor's choice

The Ordinary Multi-Peptide + HA SerumThe Ordinary
Price: £14.30

www.boots.com

Description

A universal formula designed to improve skin smoothness and target fine lines, it contains skin-friendly amino acids and multiple hyaluronic acid complexes. We like this because within eight weeks, skin feels firmer and looks plumper. It's a great all-rounder.

A Verified Review: 'I have been using this for several years now, and it was the first product from The Ordinary that I tried. It has helped to smooth and firm my skin, and so many people comment on my skin. I can see that it has brightened my face and made it softer to the touch. Grateful for the accessible price point for such a fantastic product.'

Pros

  • Suitable for all skin types
  • Vegan
  • Contains peptides

Cons

  • Tacky residue as the product dries

Best vitamin C serum

Revolution Skincare x Sali Hughes Must-C Anytime Daily SerumRevolution

Description

A perfect, everyday serum made by one of the best in the business. Sali Hughes created this serum to make your skincare routine easy but with great results. This serum is jam-packed with skin-loving ingredients including ascorbyl glucoside, a stable form of vitamin C to instantly brighten and even the skin tone, mixed with niacinamide, hyaluronic acid and vitamin E to nourish, hydrate and soothe. This is our favourite budget-friendly vitamin C serum.

Our Beauty writer Emma said: 'A gentle, stable vitamin C serum that locks in moisture. If you're looking for a hard-working serum, this one is a great starting point. My skin instantly felt more hydrated without being tacky. This one has helped my skin look brighter and firmer.'

Pros

  • Can be used day or night
  • A little goes a long way
  • Good for sensitive skin
  • Absorbs quickly

Cons

  • Some might find the smell unpleasant

Best hyaluronic acid serum

Beauty Pie Triple Hyaluronic Acid SerumBeauty Pie
Price: £24 (member price)

www.beautypie.com

Description

Flood the skin with moisture and solve any signs of dehydration with this triple-action serum. Three weights of hyaluronic acid plump multiple layers of the skin and create instant radiance. This is tried and tested by us, if you suffer from dry, dehydrated or lacklustre skin, this could be a serum to add to your routine.

Our Beauty writer Emma said: 'My skin type is typically dehydrated, but especially in the colder months. I often find myself reaching for a hyaluronic acid serum to flood my skin full of moisture. This serum from Beauty Pie targets dryness and dehydration in seconds and I see instant results. My skin looks moisturised and feels comforted.'

Pros

  • Ultra hydrating
  • A little goes a long way
  • Absorbs quickly

Cons

  • Slightly tacky finish

Facetheory, Exaglow SerumFacetheory

Description

This serum has been specifically formulated lighten dark spots and pigmentation, and smooth rough skin for a to promote a uniform complexion.

A Verified Review: 'This has changed my skin! I've suffered all my life with uneven skin tone and discolouration on my cheeks and neck. I've been using g this for a week and my skin looks amazing! Thank you!!'

Pros

  • Antioxidant rich and full of tranexamic acid
  • Brightening
  • Nice consistency

Cons

  •  Contains an alpha/beta hydroxy acid that may increase your skin’s sensitivity to the sun and can darken skin. Use sunscreen always.

Best glow-boosting serum

Scientia Green Supreme CBD Vegi-Tox Smoothie SerumScientia

Description

Treat your thirsty skin to a morning smoothie, as Scientia's CBD Vegi-Tox Smoothie Serum is packed with antioxidant green goodness to awaken and brighten your complexion. Think all of the nutrients of avocado, kiwi, pistachio, broccoli, aloe and kale, blended with caffeine, CBD and hyaluronic acid, for smooth, bright skin ready for anything the day has in store.

A Verified Review: 'I love this serum. Smells like I’m rubbing a delicious green smoothie on my face. Plus, it’s super glowy. If you use a fake tanning serum, applying this first gets the most even tan ever.'

Pros

  • Quickly absorbed
  • No sticky residue
  • Gentle on skin

Cons

  • Some may not enjoy the scent

Best clarifying serum

Versed Just Breathe Clarifying SerumBoots
Price: £13.50 (was £18)

www.boots.com

Description

If your skin isn't playing ball right now, turn your attention to Versed. Targeting a variety of skincare concerns, this blue bottle calms inflammation, decongests pores and soothes with niacinamide and zinc. It's a firm favourite for our stressed-out complexions.

A Verified Review: 'I am only about one month into switching over to Versed for all my skincare products, but I have really enjoyed this serum in the short time I have been using it. I love that it is very lightweight, and it is not sticky at all.'

Pros

  • Lightweight
  • Not sticky residue
  • Recyclable packaging
  • Calming ingredients

Cons

  • May cause purging at first

Best salicylic serum

The Ordinary Salicylic Acid 2% SolutionThe Ordinary

Description

Struggling with blemishes and clogged pores? This serum is one to try. A gentle blend of acids to exfoliate and decongest. This fast-acting serum will get to work on your skin, buffing away dead skin cells and balancing out skin tone. Always follow with a high SPF.

A Verified Review: 'Amazing product, cleared up my pores and left my face very smooth I have very sensitive skin and this didn't irritate or cause a flare-up.'

Pros

  • Lightweight
  • Decongests skin
  • Absorbs quickly

Cons

  • Not for use on damaged skin

Best glycolic night serum

Drunk Elephant Framboos Glycolic Night SerumDrunk Elephant

Description

Looking to wake up with a glow? Treat your skin to this exfoliating serum from Drunk Elephant to resurface any dead skin cells and refine texture. The Framboos Night Serum uses a blend of AHAs and BHAs to brighten, smooth and unclog pores revealing a glowing complexion as you wake up.

A Verified Review: "This serum works great for me as it helps me give my skin all the acids I make sure to include in my skincare routine: glycolic, lactic and salicylic acids plus many more! I use this serum to even out my skin tone as well as my skin texture and so far it’s been going a great job!"

Pros

  • Hydrating yet hardworking formula
  • Gentle yet effective exfoliation
  • Reveals radiant skin

Cons

  • Might be quite harsh for those new to acids

Best energising serum

Glossier Super Glow SerumGlossier

Description

Craving some radiance? Use this serum daily, packed with vitamin C and magnesium, to brighten and re-energise lacklustre skin. With a blend of shea butter, jojoba oil and sunflower seed oil, this light serum will leave your skin looking healthy, glowy and moisturised. This one's a sell-out, so grab it quick if it's in stock.

A Verified Review: 'All time fave. Looks incredible under makeup but also worn alone with regular skin care. It’s never made me break out which is why I love it so much. I will always use this product.'

Pros

  • Lightweight
  • Formulated with 5% Vitamin C derivative and Magnesium PCA
  • Cruelty-free
  • Vegan

Best retinol serum

CeraVe Resurfacing Retinol SerumCeraVe

Description

This lightweight, gentle retinol serum blends into the skin seamlessly, harnessing its powers to resurface, brighten and hydrate skin. The perfect beginner's retinol. Always follow with a high SPF.

A Verified Review: 'This has helped massively with the acne scars I've had on my chin for ages! And it helped some spots that were stubborn and wouldn’t go too! I absolutely love it. Makes your face glow when you wake up as well! As an oily girl, it helps that too. Like what can’t it do? Ha! I'll definitely be repurchasing.'

Pros

  • Gentle
  • Improves texture of skin
  • A little goes a long way
  • Absorbs quickly

Cons

  • Can cause dry skin if used too often

Best hydrating serum

The INKEY List™ Hyaluronic Acid SerumThe Inkey List

Description

This hyaluronic acid serum delivers intense hydration, helping it to feel plump, smooth and healthy. Apply to damp skin to help the product absorb.

A Verified Review: 'I’ve been using this for a month now along with the oat cleanser, retinol & peptide moisturiser and I love it! My skin is so moisturised I’m thinking I don’t actually need a Botox top-up. I’ve been going out without make-up as I’m so confident in my skin now, which is unheard of! Also use this serum on my neck & décolletage and I’ve noticed it’s smoothing effects. I’m almost 40.'

Pros

  • Great for dry skin
  • Absorbs quickly
  • Non-tacky
  • A little goes a long way
  • Suitable for all skin types

Cons

  • Packaging could be better for ease of application

Best undereye serum

Revolution Skincare Targeted Under Eye Serum - 5% Caffeine + Hyaluronic Acid SerumRevolution
Price: £4.20 (was £6)

www.lookfantastic.com

Description

Perk up under the eyes with this powerful serum that harnesses caffeine to de-puff and brighten as well as hyaluronic acid to plump fine lines. Double win.

A Verified Review: 'Only been using this a couple of weeks and can already see the benefits can’t wait to see its after a few months.'

Pros

  • Improves the appearance of dark circles
  • Suitable for delicate undereye area
  • Vegan and cruelty-free
  • A little goes a long way

Cons

  • Watery consistency

When should I use my serum?

'Serums should be applied to cleansed skin, before moisturiser. ‘Pat your chosen potion in with your fingertips to avoid excess product wastage on your palms,’ advises Dr Shotter, ‘and always finish with an SPF product for the day.’ They are suitable for AM and PM use.

Should I use both serum and moisturiser?

Yes dependent on your skincare needs you can certainly use both. Dr Shotter says, ‘They are lightweight and deliver hydration deep into the dermis, whereas thicker moisturising creams sit closer to the surface.’

Are budget serums worth using?

Several experts say that rather than a moisturiser, it’s a serum you should reserve more cash for. But actually, there are a whole bunch of brilliant serums that deliver results and don't cost an arm and a leg.

How many serums should I use?

Less is usually always more. We do suggest stopping at three, because piling on too many serums can reduce the chances of the ingredients being absorbed by your skin.

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