How To Choose The Best Face Serum For Your Skin Type

Gentle enough for every skin type, just a pea-sized amount of this serum smoothed over skin each evening will improve complexion tenfold. Expect brighter, bouncier, more beautiful skin.

Rachael Martin, Grazia's Junior Beauty Editor says: 'I’ll apply in the evening after cleansing and I’ll wake up with brighter skin that looks and feels soothed – there’s the prickly pear to thank for that. The texture is light and silky, and really sinks into my skin too. I’m also thrilled about how my foundation applies in the morning - I need less coverage and the finish is much smoother and less detectable. Fellow sensitive skin sufferers, I implore you to try this one.' Read her full reviewhere.

A universal formula designed to improve skin smoothness and target fine lines, it contains skin-friendly amino acids and multiple hyaluronic acid complexes. We like this because within eight weeks, skin feels firmer and looks plumper. It's a great all-rounder.

A Verified Review: 'I have been using this for several years now, and it was the first product from The Ordinary that I tried. It has helped to smooth and firm my skin, and so many people comment on my skin. I can see that it has brightened my face and made it softer to the touch. Grateful for the accessible price point for such a fantastic product.'

"Pick a skin care concern- niacinamide will take it on," say Simple - and we couldn't agree more. This wonder active is a key ingredient within this nifty serum. Suited to all skin types, it's received rave reviews.

Rachael Martin beauty editor says: 'Enlarged pores, acne, and redness are some of my biggest complaints - thankfully, niacinamide is a fitting match for all these concerns. I'll take a few drops of this silky serum in the palms of my hands before smoothing it all across my complexion. Vitamin B3 and B5 work to deeply hydrate, soften and smooth and my skin appears more even in texture and tone come morning. A must have in my beauty cabinet.'

A perfect, everyday serum made by one of the best in the business. Sali Hughes created this serum to make your skincare routine easy but with great results. This serum is jam-packed with skin-loving ingredients including ascorbyl glucoside, a stable form of vitamin C to instantly brighten and even the skin tone, mixed with niacinamide, hyaluronic acid and vitamin E to nourish, hydrate and soothe. This is our favourite budget-friendly vitamin C serum.

Our Beauty writer Emma said: 'A gentle, stable vitamin C serum that locks in moisture. If you're looking for a hard-working serum, this one is a great starting point. My skin instantly felt more hydrated without being tacky. This one has helped my skin look brighter and firmer.'

Flood the skin with moisture and solve any signs of dehydration with this triple-action serum. Three weights of hyaluronic acid plump multiple layers of the skin and create instant radiance. This is tried and tested by us, if you suffer from dry, dehydrated or lacklustre skin, this could be a serum to add to your routine.

Our Beauty writer Emma said: 'My skin type is typically dehydrated, but especially in the colder months. I often find myself reaching for a hyaluronic acid serum to flood my skin full of moisture. This serum from Beauty Pie targets dryness and dehydration in seconds and I see instant results. My skin looks moisturised and feels comforted.'

This serum has been specifically formulated lighten dark spots and pigmentation, and smooth rough skin for a to promote a uniform complexion.

A Verified Review: 'This has changed my skin! I've suffered all my life with uneven skin tone and discolouration on my cheeks and neck. I've been using g this for a week and my skin looks amazing! Thank you!!'

Treat your thirsty skin to a morning smoothie, as Scientia's CBD Vegi-Tox Smoothie Serum is packed with antioxidant green goodness to awaken and brighten your complexion. Think all of the nutrients of avocado, kiwi, pistachio, broccoli, aloe and kale, blended with caffeine, CBD and hyaluronic acid, for smooth, bright skin ready for anything the day has in store.

A Verified Review: 'I love this serum. Smells like I’m rubbing a delicious green smoothie on my face. Plus, it’s super glowy. If you use a fake tanning serum, applying this first gets the most even tan ever.'

If your skin isn't playing ball right now, turn your attention to Versed. Targeting a variety of skincare concerns, this blue bottle calms inflammation, decongests pores and soothes with niacinamide and zinc. It's a firm favourite for our stressed-out complexions.

A Verified Review: 'I am only about one month into switching over to Versed for all my skincare products, but I have really enjoyed this serum in the short time I have been using it. I love that it is very lightweight, and it is not sticky at all.'

Struggling with blemishes and clogged pores? This serum is one to try. A gentle blend of acids to exfoliate and decongest. This fast-acting serum will get to work on your skin, buffing away dead skin cells and balancing out skin tone. Always follow with a high SPF.

A Verified Review: 'Amazing product, cleared up my pores and left my face very smooth I have very sensitive skin and this didn't irritate or cause a flare-up.'

Looking to wake up with a glow? Treat your skin to this exfoliating serum from Drunk Elephant to resurface any dead skin cells and refine texture. The Framboos Night Serum uses a blend of AHAs and BHAs to brighten, smooth and unclog pores revealing a glowing complexion as you wake up.

A Verified Review: "This serum works great for me as it helps me give my skin all the acids I make sure to include in my skincare routine: glycolic, lactic and salicylic acids plus many more! I use this serum to even out my skin tone as well as my skin texture and so far it’s been going a great job!"

Craving some radiance? Use this serum daily, packed with vitamin C and magnesium, to brighten and re-energise lacklustre skin. With a blend of shea butter, jojoba oil and sunflower seed oil, this light serum will leave your skin looking healthy, glowy and moisturised. This one's a sell-out, so grab it quick if it's in stock.

A Verified Review: 'All time fave. Looks incredible under makeup but also worn alone with regular skin care. It’s never made me break out which is why I love it so much. I will always use this product.'

This lightweight, gentle retinol serum blends into the skin seamlessly, harnessing its powers to resurface, brighten and hydrate skin. The perfect beginner's retinol. Always follow with a high SPF.

A Verified Review: 'This has helped massively with the acne scars I've had on my chin for ages! And it helped some spots that were stubborn and wouldn’t go too! I absolutely love it. Makes your face glow when you wake up as well! As an oily girl, it helps that too. Like what can’t it do? Ha! I'll definitely be repurchasing.'

This hyaluronic acid serum delivers intense hydration, helping it to feel plump, smooth and healthy. Apply to damp skin to help the product absorb.

A Verified Review: 'I’ve been using this for a month now along with the oat cleanser, retinol & peptide moisturiser and I love it! My skin is so moisturised I’m thinking I don’t actually need a Botox top-up. I’ve been going out without make-up as I’m so confident in my skin now, which is unheard of! Also use this serum on my neck & décolletage and I’ve noticed it’s smoothing effects. I’m almost 40.'

Perk up under the eyes with this powerful serum that harnesses caffeine to de-puff and brighten as well as hyaluronic acid to plump fine lines. Double win.

A Verified Review: 'Only been using this a couple of weeks and can already see the benefits can’t wait to see its after a few months.'