Some stages in our beauty regime are second nature, but applying a serum - not so much. Even plenty of hard and fast beauty junkies are perplexed by exactly what these little potions add to their skincare routine. So let us explain: a serum is a light, water-based formula that delivers a high dose of active ingredients direct to the skin to tackle a specific concern. Consider them the skincare equivalent of the booster in your freshly pressed juice.
Unlike oils and moisturisers - which sit on the skin to provide a protective layer - serums contain particles small enough to penetrate the skin and reach the epedermis with a direct hit of good stuff. As they're water-based, they're great for carrying water-solluable ingredients like Vitamin C to brighten your complexion fast.
So who should use one? Everyone! Contrary to that 'luxury' label, they're an integral part of every productive skincare routine.
There's a serum to suit every skin issue - they can help alleviate everything from hyper-pigmentation to acne, to dullness. Serums are best used after cleansing and when applied to dry, cool skin. And take heed: DO use daily.
Here are the best serums to suit every skin type!
Vichy Idealia Life Serum £22.50
Tired city skin? Vichy's Idealia Life Serum is the perfect fast fix when the commuter life is taking its toll. Amino acids help protect against pollution, while antioxodants help rid the skin of toxins.
Sanoflore Essence Merveilleuse, £36
This wonder night oil works as you sleep, meaning you wake-up to revived and beautiful skin. The four essential ingredients (a blend of potent oils, natch!) not only are anti-aging but are also proven to help you get your seven hours zzz.
Ren Radiance Perfection Serum, £35
Your go-to serum if your guilty of over-sunning. This lightweight formula helps alleviate uneven skin tone and is really hydrating. It's also free of nasty parabens and sulfates.
MV Organic Skicare Serum
This organic serum is a fast pick-me-up for neglected skin. A few drops is all you need for a nourished, brighter complexion.
Aesop Parsley Seed Serum, £45
Feeling grey? Then a hit of Aesop's divine-smelling antioxidant formula is due. Grape Seed and moisturising oils shield and nourish your skin, making it a great formula for sensitive skin types.
Philosophy No Reason To Hide Serum, £48
Philosophy's fab all-rounder combats redness, uneven skintone and even acne scarring with it's intense formula. Fruit acids and Vitamin C work their magic, speeding up cell renewal and drawing blood to the surface to make skin look plumper and more luminous.
Dr Sebagh Serum Repair, £69
This hydrating mini miracle worker is Elle Macpherson's secret to tighter, brighter and rejuvinated skin.
Murad Intensive Age Diffusing Serum, £65
Murad's formula acts fast on wrinkes with Wild Yam Extract encouraging collagen production to reduce fine lines and hydrate.
Dr Hauschka Night Serum, £39
If your skin needs a little help finding its balance then this over-night serum should do the trick. Apple fruit hydrosol and apple blossom help skin recuperate to leave it brighter and more radiant come morning.
Ole Henriksen Truth Serum, £20
If your skin is sensitive then a daily dose of this antioxident rich cream will help protect against daily aggressors like pollution. Also packed with Vitamin C it leaves skin nourished and smooths fine lines. Bonus: it smells heavenly.
La Prairie Anti-Aging Rapid Response Booster Serum, £220
This pro wrinkle-relaxer harnesses plumping hyaluronux acid and tightening proteins to give your face a contoured effect sans makeup.