The influence of Caroline Hirons is real, people. The hashtag #CarolineHironsMadeMeDoIt has over 43,000 posts on Instagram; thousands of flatlays of skincare product, artfully displayed. Whilst the product in the posts might differ, they're all joint by one common thread: Caroline Hirons has inspired the purchase.
Known - and revered - for her no-nonsense, unfiltered approach to beauty, Caroline has become one of the most trusted voices in skincare, with her661k Instagram followers(and counting) trusting her recommendations implicitly. Skincare and influencing can be a sticky, murky world, but Caroline cleans it up. Hence why, when Caroline recommends a product, that it flies off the shelf. For example, Garnier's Ambre Solaire Anti-Dryness Super UV SPF50+, sold out almost instantly in April, following a glowing review.
If you're an OG Caroline fan and have followed her blog for years, you'll know she is a big fan of Emma Hardie's Moringa Cleansing Balm. It crops up in her content regularly, but a blog post from 2010 best sums up her feelings about it: 'It’s my 1st choice for a fallback option and although I love trying others, if I run out of this I get panic palpitations. There is nothing about this cleanser that disappoints me.'
We concur. The cleanser is made up of balmy oils, that melt every inch of make-up with real ease. Too many cleansers bandy the word 'non-drying' around slapdash, but when using this cleanser, skin feels more hydrated than it was before. And good news for you: it's got 30% off.
SHOP NOW: Caroline Hirons Approved Cleanser
1 of 1Emma Hardie Moringa Cleansing Balm
WAS: £47****NOW: £32.90
Caroline has been waxing lyrical about it for 10 years now. Race you to the checkout before the rest of her 661k followers?
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