After waiting until relatively late in the Black Friday toy deals, the Yoto Black Friday sale last year turned out to be a good one - offering up to 35% off site-wide. That made this the brand's biggest sale ever - but what can we expect for Black Friday 2025?
Last year, the Yoto Player and Yoto Mini were the biggest sellers across Grazia parenting pages as many parents have searched for 'Yoto Black Friday' and 'Yoto bundle' since the Black Friday deals started and we're expecting much of the same this year.
When Is Black Friday 2025?
Even though Black Friday 2024 has only just passed, there are currently loads of searches asking when Black Friday 2025 will be. Who can blame them, we all love a bargain and planning ahead. Black Friday 2025 will take place on the final Friday in November, so that means Black Friday 2025 falls on 28th November and will presumably end on 1st December (Cyber Monday).
What Is A Yoto Player?
If your little one loves stories and music, then a Yoto player is a great buy. Being screen-free, it is a great way for your child to unwind at night and, because it is so simple to use, they should be able to operate it independently. The Yoto player offers a choice of Yoto story cards with favourites such as Disney tales, Julia Donaldson and, for a more traditional option, Enid Blyton. Plus, you can even record your own story.
As well as providing entertainment, the Yoto Player also has a nightlight function, a thermometer and a clock. Plus some versions have an 'okay to wake' setting. There's also the Yoto Mini which is smaller and great for taking on long journeys or to use on the go.
The other thing the Yoto Player has going for it is that it's really stylish-looking – I love the retro-style display and bright colours.
My friend Jo has a five year-old son with a Yoto Player. She says: 'Our son loves his Yoto and it's great for some quiet time that isn't screen related.
'We've recorded some of our own stories and shared with friends too which was really lovely. All in all I'd say it's definitely worth the investment but the cards are expensive so it can be hard to maintain! To get around this, we often ask for them at Christmas or birthdays to spread to cost.'
So, if you're hoping to buy a Yoto for your kids this Christmas, these are the best deals available...
Shop: The Best Offers On Yoto Players
uk.yotoplay.com
Yoto's Mini Adventurer Bundle has everything to need for a big adventure - whether that is a car or plane journey or some chill time. This bundle comes with wireless headphones, an Adventue Jacket to protect your player and a Yoto Mini audio player - small but perfectly formed for on-the-go listening. Available in loads of cool colours.
uk.yotoplay.com
Yoto are keeping us on our toes and still adding new deals to its Black Friday sale, the latest is this Yoto Mini Travel Kit. It includes a Yoto Mini, Frog Soup Adventure Jacket and Yoto Mini Travel Case.
uk.yotoplay.com
A Yoto Mini and is the best starter pack for big kids and it currently has 16% off. With its compact size yet expansive set of features, the Yoto Mini audio player is perfect for the car, walks in the pram, on holiday or even on the playmat. That’s not to forget the thoughtfully curated selection of cards included. You’ll find dancing, preschool songs, snooze-inducing stories and much more!
One owner wrote: 'Great solution to give kids access to audiobooks while limiting direct access to the internet. Good sound and easy controls. My kid loves using this player.'
Another fan went further, saying: 'I cannot say enough good things about the Yoto Player. What a refreshing product among today's overstimulating children's products. Yoto offers calm, promotes concentration, fosters independence and a love of reading. A must-add for families with young children.'
uk.yotoplay.com
Harry Potter fans have been clamouring for Yoto to add the series to its collection for ages - and now their prayers have been answered. The newest addition to the Yoto range, you can buy the cards as individual stories from £17.99, or the full collection for £164.99. The cards feature exclusive illustrations are foil embossed, making them a really special birthday present for all budding wizards and witches.
Digital director Rebecca Holman has the cards for her five-year-old son, who's a huge Harry Potter fan. 'He is obsessed - he's always loved audio books before bedtime but I've never known him to sit and listen to anything with such rapt attention before - and the packaging of the cards made them feel so special - he's absolutely thrilled with them. These are such a good idea for a Christmas present.
uk.yotoplay.com
A selection of cards to get you started with Yoto. Stories, music, sound effects, an activity, podcast and a Make Your Own to introduce you to the world of audio. Ideal for ages 0-2, it includes My First 100 Words, Crackling Fire, Story Shed Podcast, Robin Hood: A Musical Adventure, Hotel Flamingo, Songs from the Playground and a Make Your Own card.
Amazon / YOTOuk.yotoplay.com
There's something for everyone when it comes to Disney, I can happily sit and listen to the stories that I grew up with but retold for my kids. This Yoto Player bundle comes with six of the classics including Dumbo, Sleeping Beauty and Little Mermaid.
Yotouk.yotoplay.com
This bundle of cards includes some of CoComelon's best-loved lullabies, nursery rhymes anddancy party hits in one place: Wheels On The Bus, Bath Song, Peek A Boo and so many more. Suitable for little ones.
uk.yotoplay.com
Yoto Headphones have kid-safe volume limit and can be connected wirelessly with ease. The headband can be adjusted for comfort and are perfect for quiet listening at home or in the car. They have 20 hours of listening time per charge.
YotoProtect your Yoto player from bumps and scratches with this jazzy silicone jacket. Available in blue, yellow and pink.
uk.yotoplay.com
Yoto Headphones have a kid-safe volume limit, a premium braided cable and a daisy chain feature to allow two sets to listen together from one player.
uk.yotoplay.com
Includes: Frozen, 101 Dalmatians, The Little Mermaid, Pinocchio, Dumbo and Sleeping Beauty.
What is Black Friday?
In America, Black Friday arrives before Christmas and is when many retailers lower the price of their products. You can get many products in these sales, including loads of baby deals, Jellycat stuffed toys, toys for Christmas and even your favourite clothing brands. It is a great chance to find a bargain, start your Christmas shopping and pick up some great gifts at low prices, or even treat yourself. This year Black Friday is 29th November, but deals have already launched.
How do I claim my Yoto Black Friday discount?
Discounts are applied at the checkout, so simply add to basket and when you've finished shopping you'll be able to see the final price after the discount.
What age is a Yoto Player appropriate for?
The Yoto Player is recommended for children from three years-old, but there are some lovely story cards for little ones with popular characters such as Peppa Pig and The Gruffalo - there are even 0-2 years collections. The good thing is there are options on the website for kids organised by age range, going up to over nine years old. It is also great for older children, who will enjoy making their own cards or listening to stories such as Horrible Histories or Roald Dahl stories. So, there's longevity in your purchase.
What's the difference between Yoto Player and Yoto Mini?
The Yoto Mini is smaller but most of the features that we love about the Yoto Player are still included such as: the Yoto Daily, Yoto Radio, sleep sounds, pixel display and day-and-night clock. The mini is a handy size for listening on the go and will work well in the car if you download your little one's cards for them before travelling. The mini isn't included in Yoto's Black Friday 20% off sale.
What is the difference between Yoto 2nd generation and 3rd generation?
It seems to be a case of next gen = bigger and better. It has more storage, longer battery (now 24 hours up from 10 hours) and can also be used with bluetooth headphones.
Is Tonies or Yoto better?
There are loads (and I mean LOADS) of forums where parents ask the same things. But as with all things parenting, (annoyingly) it's down to what's right for your family. The Yoto has more features like an in-build night-light, tells the time and room temperature and a long battery life. The Toniebox is catching up with some of these features,= but you might have to buy separately, for instance buying a podcast Tonie or night light Tonie. Tonie characters are perhaps more robust, being made of plastic instead of the Yoto cards, but Yoto cards are perhaps a little cheaper and go up higher age-range wise.
The main difference with the Toniebox is that there is Yoto radio which plays music during the day and calmer songs at night. There is also a fun-filled daily podcast, Yoto Daily, which is packed with challenges, questions, facts and jokes.
Rhiannon Evans was senior editor at Grazia - she has two young children and launched and runs Grazia’s parenting platform The Juggle. The unique community is a place for parenting advice, laughs and discussion - and constantly campaigns for working parents. Rhiannon led The Juggle’s partnership with Pregnant Then Screwed, which called for Childcare Change Now - more than 100,000 parents signed a petition calling on the government to review childcare in the UK.