The most unexpectedly stressful thing about having kids at Christmas is everyone wants to know what to get them - which means I spend a lot of time from basically June onwards until Black Friday keeping a note of the toys they play with the most at friends’ houses, what they’re enjoying the most at school or nursery, or engaging in meandering and often fruitless conversations about what they might like from Santa this year (my son, last time I asked him: ‘A magic ninja suit that shoots fire out of the arms if I wave my arms about, or if I just shout “fire”’).
The idea is that I’ll have a comprehensive list, that reflects a variety of price points, our current toy/space situation and my children’s interests. In reality they’ve normally moved on completely by the time it gets to November and I’m back to square one.
But, it does mean I am very invested in finding the best children’s Black Friday toy deals. Here are some of the toy’s I’ve earmarked for my own children, or for friends this year - plus a few things we already have, that my sons absolutely love.
When Does Black Friday Toys Deals End?
For 2024, Black Friday is today (29th November), it's a lot later than previous years and we've all had to wait patiently for pay day to arrive, but that means it's perfect timing to get started on Christmas shopping. In my experience of covering many Black Friday events, Black Friday sales normally finish the day after Cyber Monday which falls this year on Monday 2nd November, so you still have the weekend to snap up what's still in stock.
Shop: Best Black Friday Toys Deals To Save On Payday
Most sold toy on Grazia: Save over half price on Barbie!
MattelBarbie celebrates her 65th anniversary this year as so, as expected, dolls will be high on wishlists. This Barbie dreamhouse has been the most sold toy across Grazia this Black Friday period and it was also sell out last year. The fact it has 63% off on Amazon is one of the best deals I've spotted today.
Give the gift of music with 20% off this Black Friday
This is perfect for budding musicians with tiny hands - my youngest son loves playing instruments and he loved the different sounds on this - it quickly became his favourite toy. And as a parent I can confirm it isn’t so loud and grating that it sets your teeth on edge, which is always a bonus with noisy toys!
Biggest Yoto saving at 36% off
www.awin1.com
Another popular seller according to our data, the Yoto's Mini Adventurer Bundle has everything to need for a big adventure - whether that is a car or plane journey or some chill time. This bundle comes with wireless headphones, an Adventure Jacket to protect your player and a Yoto Mini audio player - small but perfectly formed for on-the-go listening.
Don't miss the only Tonies sale of the year with 20% off
toniestonies.com
Transform your living room or kitchen into a wondrous new world with a Toniebox. Little hands control the action, meaning they're free to play for as long as they like while you get on with something else. Comes pre-loaded with one hour of songs and stories. And if you want more info on tonies and what's the best deal, head to our round-up of the best tonies deals.
Black Friday saving on super set marble run with 15% off
My boys are obsessed with marble runs whenever we visit other people’s houses - I’ve been impatiently waiting for my youngest to be old enough for us to get one of our own. It’s genuinely the only occasion I’ve ever seen a group of five years co-operating and playing nicely is when they’re united in the common aim for building a great marble run!
Editor's wooden toy favourite
www.johnlewis.com
For any child who loves imaginative play, a cash register is a perfect starting point - whether you’re playing shops, cafes or libraries (or all at once), my kids are obsessed with the idea of having money of their own love having buttons to press!
A great saving on this retro toy
Credit: AmazonLet story time come to life as young children can watch, listen, and read along to their favorite stories with this delightful (and nostalgic) Little Tikes Dream Machine. Colorful lights and sound effects help each story magically unfold. We love the old school design.
Get 25% off and enjoy even more fun outside
Our stomp rockets come to the park with us at least once a week and I now buy them for everyone I know’s children. These NASA ones would be perfect for any space-obsessed kids (and tbf adults) and I’ve already added them to basket for my eldest.
This is selling out fast!
Little Dutchwww.kidly.co.uk
We absolutely love the play kitchen boom, and this gorgeous mint coloured Little Dutch one couldn't be prettier. Wooden toys that match our aesthetic? We're in. A better deal already sold out on Natural Baby Shower before Black Friday even started but I spotted this one on Kidly, but we predict this will go quick too.
Get two for £30
www.argos.co.uk
NGL this is the most fought over toy in our house - we spotted one in the park and my kids became instantly fixated on it - my advice if you’ve got more than one child? Buy two…
Save your furniture with 15% off painting mats
My best tip from another mum was to get these silicone mats to protect your sanity and tabletops when your kids get the paint out. A must for all budding artists!
One of our editor's wishlist picks, there's still 40% off
Amazon Personally, I am a huge lover of Melissa & Doug's wooden toys, the quality is just something else and this is a mega discount on a toy that will be a hit with so many. The reviews say it all.
Almost half price saving on the Amazon device
Amazon If this year is the year you finally decide to gift your child a kindle, there's currently a huge saving on the Amazon Fire HD 10 - which is arguably the safest of devices with parental controls and access to educational content and Amazon Kids subscription. As well as read eBooks via the Kindle app, kids can play games, watch videos and even use educational apps. There's even a free Amazon Kids+ trial to try out before you buy.
Save 40%
Amazon This simple game has been selling quite consistently today, and makes a great stocking filler. It's suitable for ages 8+, a party game that will keep the whole family entertained this festive season long after the turkey and stuffing has been demolished.
Black Friday Toys Deals FAQs
Which shops have the best Black Friday Toys Deals?
All of the biggest and best retailers are in on the action, which means more choice for us. Very has up to 50% selected toys, and they are typically a reliable brand when it comes to Black Friday. John Lewis has some impressive savings on LEGO and more and Natural Baby Shower has 40% off sitewide.
What is better Yoto Player or Tonieboxes
They make our Christmas wishlist every year and kids love them. But what is the verdict on Yoto vs Tonie? It's not straightforward, and both brands have great sales on. You can see our Tonieboxes Black Friday sale picks here or head over to Yoto best Black Friday deals here. To make it simple though, it depends on the budget you set aside, Tonieboxes have all but sold out on Amazon, with the prices shooting back up to £200+ for some bundles after having 20% off on some characters not available on Tonies own site - there is still 20% off but you'll have to have a play around to find the right Creatives. Yoto Players are not as stylishly creative, playing stories from story cards but they're a lot more affordable and it's got some great savings to be had before Black Friday ends on December 2nd.
Rebecca Holman has been digital director of Grazia for the last five years and is author of BETA: Quiet Girls Can Run The World. She has written about dating, relationships, work, parenting and pop culture.