I’m A Swiftie Style Expert, So I’ve Found The Best Taylor Swift Eras Tour Outfit Ideas

Taylor Swift's blockbuster The Eras Tour has been nothing short of a milestone moment for the entertainment industry. Officially taking the crown for the highest-grossing tour of all time, The Eras Tour has also had a huge economic impact ('Swiftonomics', as it's been delightfully named), increasing consumer spending wherever it lands. I, for one, would know, as someone who has been to see the tour twice already – and heavily pregnant, I might add. Nothing was going to keep me from being a part of this mega Taylor moment, pregnant or not.

My experience? Well, the over three-hour concert, where Swift performs 46 songs split up into 11 acts, thanks to the addition of The Tortured Poets Department, is a cultural phenomenon, a world unto itself, where my friendship bracelet-swapping, cowboy boot-wearing fellow Swifties congregate to celebrate all things Taylor Swift, taking over TikTok timelines and even the NFL news boxes. And yes, we see you dancing in the VIP area, Travis Kelce.

If you've been lucky enough to get your hands on tickets to the UK leg of The Eras Tour and are now eagerly planning your outfit, you might be searching for some Eras Tour outfit inspiration based on your favourite album, or even based on T-Swift's own outfits from the show. Let me put my years of Taylor-based knowledge to the test and help you with that.

I was in attendance at the London N3 gig at Wembley (yep, the one where Travis Kelce and Gracie Abrams made an appearance), and let me tell you: you're in for the show of your life. With that said, I learned a few things from my experience that I thought would be useful to share with those planning their outfits for the upcoming shows.

What to wear to The Eras Tour: Outfit advice from a Swiftie

Dress for the weather

Now that we're in summer and with most of the shows held in huge outdoor arenas, you're going to be in the sun at some point during the day. Make sure your outfit doesn't leave you susceptible to sunburn, and also that it won't make you too hot. The folklore cardigan? It looks cute, but it'll just weigh you down and make you hot and sweaty. I'd give it a miss. And don't forget your sunnies and SPF.

Alternatively, if it does rain, make sure to pop a lightweight poncho in your bag, or you can ask for an Eras Tour-themed one at the merch stalls for around £8.

Comfort is key

If your outfit is uncomfortable before you even leave the house, it's going to be uncomfortable for the 8+ hours you'll be wearing it. Sequins and tulle are very on-brand for the tour, but they can also irritate your skin, so give yourself plenty of time to find an outfit that looks great but is comfortable, too.

Be kind to your feet

If you're buying new shoes for the concert, make sure you've worn them in before you go or that you can go the distance in them. The one thing I spotted most frequently at The Eras Tour when it comes to footwear was the sheer number of people who'd ditched their boots and were carrying them around instead, clearly giving their feet a much-needed break. If in doubt, wear your trustiest pair of trainers, or invest in some blister plasters, comfy in-soles or foot cushions. Even if you're in the seats, you'll be standing up or walking around for a large portion of the day, and having sore feet the whole time will put a dampener on the experience.

Utilise your bag space

Many stadiums will allow you to take a small bag in with you (Wembley's is an A4-sized one - the Uniqlo shoulder bag is perfect for this, by the way), so use the space wisely. Some things I found really useful to take with me were suncream, a handheld fan, my Loop earplugs to give my ears a break, an empty water bottle (check with your specific venue as Wembley only allows seated ticket holders to take empty 500ml bottles in), and a portable charger. I also had a cross-body phone strap to save space in my bag, and to make it easier to get to my camera when I wanted to record something. It's tempting to forego function over fashion when it comes to bag choice, but having all of these things definitely made my experience better.

Now you've heard my tips and tricks, it's time to get into some outfit inspo. Whether you're a folklore fairy-core fan, a die-hard sequinned Lover, or will be rocking a snake-emblazoned Reputation dress, here are the best Eras Tour outfit ideas to shop right now. And, yes, we've even got some TTPD options in there, too...

Shop: The Best Eras Tour Outfit Ideas

How to dress like the Lover album:

Pastel, ombre, sequins, bows and hearts - that's the formula for any Lover outfit. Swifties have taken to wearing replicas of Swift's stunning bejewelled bodysuits, which you can find on Etsy, along with other marketplaces. Some will set you back a mere £45, while others are fetching between £250 and £500 as they're made to order. If that isn't quite your style, we've got some other options below for you. Pair your chosen outfit with a denim jacket and knee-high boots, and you're good to go.

What do you wear for the Fearless era?

It's all about the gold sparkly dress, fringe and cowboy boots if Fearless is your favourite era, or you could go full 'band geek' à la the You Belong With Me video. The choice is yours. While you definitely won't be able to sneak in a sparkly silver guitar, you can add a host of accessories to really make your outfit pop.

How to dress like the Evermore era:

Whimsical, ethereal and free, folklore and evermore allow you to lean into your inner flower child. Think earthy tones, boho vibes and vintage dresses paired with a ballet mesh flat for comfort and perhaps even a flower crown, if the mood takes you.

How to dress in the Reputation era:

Enter your villain era by taking inspiration from Swift's 217 album, Reputation. Think metallics, snakeskin dresses and knee-high boots. Plus, of course, the key ingredient - revenge.

How to dress like the 1989 era:

From the preppy vibes of Shake It Off to the coolness of Style, 1989 is an era you can have a lot of fun with. Many fans have opted for the cool blue and seaside vibes of the Taylor's Version cover, but there's also a chance for some clever costumes here, too. Mascara-stained cheeks and leopard print from the Blank Space video, anyone?

How do you dress for the Red era?

If you don't want to go full '22 music video' (although, we'd love to see it) you can take inspiration from Taylor's previous show looks or simply lean into the burgundy sparkles we see her perform in. Is there anything more cathartic than screaming the words to All Too Well while your outfit glistens in the arena?

How to dress as Speak Now era:

You can do no wrong with lilac, tulle or feathers for your Speak Now moment - even if it's now only one song long, much to the disappointment of fans of the album. A pair of glittery shoes will complete the look as you belt out Enchanted.

How to dress for The Tortured Poets Department era:

The newest era to be added to the tour, TTPD sees Taylor don an ivory gown with the lyrics, 'I love you, it's ruining my life' from Fortnight. Coined Female Rage: The Musical, celebrate this show segment with as much drama and theatrics as Taylor's custom Vivienne Westwood gown, which we now know she alluded to with her 2024 Grammys outfit. Proof that she is always one step ahead. Think corsets, chokers and thigh-high slits.

What do you wear for the Midnights era?

Go all out with hues of blue and plenty of glitz for your Midnights look, or lean in to the lilac with a nod to Lavender Haze. This has to be one of our favourite eras, and sees Swift finishing the show in a beautiful dark blue bodysuit.

Who designed Taylor Swift's Eras Tour outfits?

Everything Taylor Swift does is intentional, and the Swifties have long hunted for clues and Easter eggs, so much so that it could now be considered an Olympic sport. The Eras Tour is a feast for the eyes, with a stunning costume to accompany each era.

For Folklore, her eighth album, which was released in 2020, Taylor wore a ruffled dress from Alberta Ferretti. Full-sleeved and free-spirited, its energy was a little bit Daisy Jones & The Six. For a performance of Lavender Haze, a song from Midnights, she wore - you guessed it - a faux-fur coat and a sparkly mini, both in a specially chosen shade of Parma Violet.

Reputation was always going to be an interesting one - and the singer sent a not-so-secret message with a sequinned jumpsuit embellished with multiple serpents by Roberto Cavalli. We all remember the snake emojis, fired up by a gossip maelstrom involving Kanye West, Calvin Harris and Katy Perry, leading Taylor to basically go into hiding, before rising from the ashes once more.

Discover more about what Taylor's wearing on her tour and who's responsible for the garments below.