The UK leg of The Eras Tour kicked off earlier this month, and it's safe to say that there's been some serious FOMO in the air - especially after everyone saw just how many celebs were at Taylor Swift's three London shows over the weekend.
Luckily for any UK-based Taylor Swift fans, that wasn't the last time that the Shake It Off hitmaker will be performing over here this year, because - after an extended stint in Europe - Taylor is returning to London for FIVE more dates in August.
But add the number of fans who didn't manage to get tickets to the hundreds of Swifties who had such a great time at Taylor's first stint in London that they want to see her for a second time, and the number of available tickets decreases massively.
According to official statistics, the likelihood of getting tickets to Taylor Swift’s 2023/2024 The Eras Tour sat at just 2% when they were first released, and now the chances of getting your hands on some after even harder. But fear not, because there are still some tickets up for grabs as Ticketmaster has officially activated resale tickets.
That being said, buying resale tickets online doesn't come without risks. A major bank has estimated that UK fans have already lost more than £1m to con artists selling fake tickets.
Lloyds Bank has issued a warning to fans based on a recent analysis of purchase scams reported by customers, as well as those of Halifax and Bank of Scotland, where Taylor Swift and/or the Eras Tour were featured in the claim. Since the tickets went on sale last summer, more than 600 Lloyds customers have been scammed out of an average of £332 - with some cases showing losses of more than £1,000.
Fans aged 25 to 34 trying to buy tickets online are most likely to be targeted on social media. In most cases, scammers advertise the tickets, before vanishing once upfront payment has arrived.
However, this doesn't mean that finding last minute tickets to the Eras Tour is impossible. If you want to shake it off to Taylor Swift this summer, here's how to land yourself legitimate tickets.
Are Taylor Swift Tickets sold out?
Ticket sales of Taylor's Eras Tour sold out instantly when they were released last summer, but a few resale tickets are beginning to pop up online. You'll have to act fast if you want to get your hands on them though!
How to buy Taylor Swift tickets?
Some third-party ticket sites such as Viagogo do have resale tickets listed on their site, but at extortionate prices. While your average seated ticket cost originally anything from £57.90 - £182.75, the resell site has some seats priced as high as £600.
For Swifties hoping to attend the Eras Tour, your best bet is to go through the original merchant website. Fans who no longer need their tickets are able to sell via the original merchant, with the price of tickets also capped. To buy, all fans need to do is be registered with either Ticketmaster or AXS, and purchase via their sites when resale tickets become available.
Buying through the official merchants is by far the safest way to get your hands on Eras Tour tickets, making sure that any money you pay will secure you legitimate tickets that will get you through the doors.
How do I tell if tickets are a scam?
With many fans desperate to get their hands on tickets, it's an unfortunate reality that scammers are ready to take advantage.
Purchase scams involve someone being tricked into sending money via a bank transfer for items that do not exist. In other words, you may send someone £150 pounds for a Taylor Swift ticket, only for them to vanish...
When it comes to covering your back when buying resale tickets, one way is to think carefully about how you pay. Lisa Webb, Consumer Law Expert at Which?, has said those buying gig tickets should use a credit card or Paypal, as both of these methods can provide protection.
She also shared that fans should be realistic when considering ads and listings online. 'Unfortunately, if it looks too good to be true, it probably is,' she said, 'adding 'Don't be tempted to buy tickets from anyone other than authorised sellers, as your rights can be significantly reduced if something goes wrong.'
Ultimately, the safest way to avoid any scams is to purchase tickets only through official channels and resale options. If you believe you've been a victim of ticket scams, you should contact your bank, and report it to Action Fraud.
Can I get into the Eras Tour without the person who bought the tickets?
For those lucky Swifties who did nab themselves tickets, Ticketmaster has made an important change to the rules for those heading to shows in the UK and Ireland.
Originally, fans who brought a Taylor Swift Eras Tour ticket through Ticketmaster were warned that the 'lead booker' - the person whose name was on the payment card - would need to be present when arriving at the concert. This was introduced as a way to prevent people buying and reselling tickets for profit.
However, it also meant that those fans whose names were not on the tickets could be refused entry. Swifties who had received tickets as a gift or purchased them on behalf of someone else were left panicking whether they would be able to enter.
Luckily though, Ticketmaster scrapped the lead ticket holder requirement for Taylor's UK tour dates. In an email to buyers, they wrote, 'The "lead booker" policy has been removed, meaning that the person whose name is on the Ticketmaster account used to purchase the tickets is no longer required to attend the event. We hope you enjoy the show!'
When did Taylor Swift tickets go on sale?
Tickets for Taylor's London dates went on sale Monday 10 July at 10am last summer, tickets for Edinburgh and Dublin went on sale Tuesday 11 July at 10am BST and tickets for Liverpool and Cardiff went on sale Wednesday 12 July at 10am BST.
At checkout, fans were only allowed to purchase a maximum of four tickets.
Although Taylor's tickets are pretty much all sold out, here are some top tips from TicketSource about how you can increase your likelihood of getting tickets to other popular tours.
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Be prepared. Make sure you know the exact date and time that tickets go on sale. It's also good to know which kind of tickets you’re looking for and have your card details to hand to make the purchasing process as smooth and efficient as possible.
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Get friends and family involved. Even if they don’t want to go themselves, get them to try for tickets too in order to increase your odds.
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Don’t give up. Ticketmaster previously crashed when too many Taylor fans headed to the site in an attempt to buy tickets. Even if it says ‘No tickets available’, be patient as some may appear. Don’t refresh the page however as that could lead you to lose your place in the queue.
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Only purchase tickets from vendors you trust. With such high demand for tickets, people may be tempted to con fans. Remember, screenshots of tickets aren’t valid and always send the money after receiving the tickets.
How much are Taylor Swift Eras Tour tickets?
It's always a good idea before purchasing resale tickets to know how much the original sale was. Prices for the UK leg of the Eras Tour varied from city to city.
Typically, prices started at around £58.65 for the cheapest seated tickets, with other seats costing as much as £194.75. General admission standing tickets cost £110.40, with standing tickets that will get you closer to the front setting fans back £172.25.
Alongside these tickets, Taylor Swift's team also offered three different VIP packages. They ranged from £222.60 to £387.40 - with the most expensive, called 'Karma Is My Boyfriend,' including 'one phenomenal reserved seated floor ticket', a number of onsite VIP 'perks,' and exclusive merchandise.
What are the dates for Taylor Swift's Eras Tour?
TUE, JUN 18, 2024 PRINCIPALITY STADIUM Cardiff
FRI, JUN 21, 2024 WEMBLEY STADIUM London
SAT, JUN 22, 2024 WEMBLEY STADIUM London
SUN, JUN 23, 2024 WEMBLEY STADIUM London
FRI, JUN 28, 2024 AVIVA STADIUM Dublin
SAT, JUN 29, 2024 AVIVA STADIUM Dublin
SUN, JUN 30, 2024 AVIVA STADIUM Dublin
THU, JUL 04, 2024 JOHAN CRUIJFF ARENA Amsterdam
FRI, JUL 05, 2024 JOHAN CRUIJFF ARENA Amsterdam
SAT, JUL 06, 2024JOHAN CRUIJFF ARENA Amsterdam
TUE, JUL 09, 2024 STADION LETZIGRUND ZURICH Zurich
WED, JUL 10, 2024 STADION LETZIGRUND ZÜRICH Zurich
SAT, JUL 13, 2024 SAN SIRO STADIUM Milan
SUN, JUL 14, 2024 SAN SIRO STADIUM Milan
WED, JUL 17, 2024 VELTINS-ARENA Gelsenkirchen
THU, JUL 18, 2024 VELTINS-ARENA Gelsenkirchen
FRI, JUL 19, 2024 VELTINS-ARENA Gelsenkirchen
TUE, JUL 23, 2024 VOLKSPARKSTADION Hamburg
WED, JUL 24, 2024 VOLKSPARKSTADION Hamburg
SAT, JUL 27, 2024 OLYMPIASTADION Munich
SUN, JUL 28, 2024 OLYMPIASTADION Munich
THU, AUG 01, 2024 PGE NARODOWY Warsaw
FRI, AUG 02, 2024 PGE NARODOWY Warsaw
SAT, AUG 03, 2024 PGE NARODOWY Warsaw
THU, AUG 08, 2024 ERNST-HAPPEL-STADION Vienna
FRI, AUG 09, 2024 ERNST-HAPPEL-STADION Vienna
SAT, AUG 10, 2024 ERNST-HAPPEL-STADION Vienna
THU, AUG 15, 2024 WEMBLEY STADIUM London
FRI, AUG 16, 2024 WEMBLEY STADIUM London
SAT, AUG 17, 2024 WEMBLEY STADIUM London
MON, AUG 19, 2024 WEMBLEY STADIUM London
TUE, AUG 20, 2024 WEMBLEY STADIUM London
THU, NOV 14, 2024 ROGERS CENTRE Toronto
FRI, NOV 15, 2024 ROGERS CENTRE Toronto
SAT, NOV 16, 2024 ROGERS CENTRE Toronto
THU, NOV 21, 2024 ROGERS CENTRE Toronto
FRI, NOV 22, 2024 ROGERS CENTRE Toronto
SAT, NOV 23, 2024ROGERS CENTRE Toronto
FRI, DEC 06, 2024 BC PLACE Vancouver
SAT, DEC 07, 2024 BC PLACE Vancouver
SUN, DEC 08, 2024 BC PLACE Vancouver
Charlotte Roberts is a News and Entertainment Writer for Grazia, writing interviews and features around everything pop culture.