My first brush with Sol De Janeiro was by way of the Sol de Janeiro Bom Dia Jet Set, £22.50 and I was instantly hooked. Bright, coral-toned, and deliciously scented, this trio of travel-friendly minis was a small but mighty glimpse into the cult brand whose following has grown at an exponential rate over the last few years. No longer the brand whose hero product people mispronounce – it's 'Boom Boom', not 'Bum Bum Cream' people – now Sol de Janeiro has emerged from the fringes with a band of fans that spans beauty editors, celebrities, TikTokers and even tweens. And it's not surprising why. While it's famed for its body cream, this is no one-product wonder and there is now a huge array of colourful, fragranced beauty buys under the Sol de Janeiro label. If you've ever wanted to call one your own or re-stock your favourite products, you're in luck ,as Sol de Janeiro is included in the Black Friday 2024 beauty sales.
Much of the brand's success stems from the aforementioned body cream, which is something of a beauty icon in its own right. Everyone from Blake Lively to Selena Gomez, Hillary Duff and Hailey Bieber has brought into its 'holiday in a tub' appeal thanks to thick, hydrating and easy-to-blend formula which leaves skin glossy, silky and smooth. But its effects aren't only surface-level, they run deep. Packed with caffeine-rich guaraná to boost circulation, moisture-locking cupuaçu butter, nourishing coconut oil, antioxidant-packed açaí oil and skin-defending Brazil nut, the award-winner tightens, firms and energises the skin with a hard-working formula that quickly absorbs into the skin. Plus, it's laced with the brand's iconic Cheirosa '62 fragrance and smells delectable, obviously.
Outside the cult of Sol de Janeiro Brazilian Bum Bum Cream, the brand's fragrances reign supreme. In fact, in 2023 Sol de Janeiro's scent offerings were crowned the viral beauty product of 2023, racking up more than 850 million TikTok views alone and becoming the second most searched-for beauty term on Google. The gourmand best-sellers have been so well received they are responsible for the brand’s tripling of sales, too. No big deal. Keen on snapping one up now? Good news, you can buy one for as little as £15.75 in the Black Friday sale. Need inspiration on where to start? Here's the Sol de Janeiro Black Friday 2024 deals we rate most.
Shop: The Best Sol de Janeiro Black Friday 2024 Deals
www.boots.com
Sameeha Shaikh, beauty writer, says: 'This hardworking, iconic body moisturiser is responsible for the brand's cult status. It will leave skin nourished and firm, and will sink into skin with minimal effort, but the best part? The addictive and delicious scent trail it leaves behind all day long.'
lookfantastic.com
Rachael Martin, beauty editor, says: 'Enter the Sol de Janeiro Bum Bum Body Firmeza Oil, a light yet luxurious body oil brimming with skin beautifying ingredients like caffeine, microalgae extract and Brazilian olive oil. This combination is said to ‘improve the appearance of texture and irregularities’ as well as ‘visibly firming the skin.’ And I can attest to the fact that it really works.'
www.lookfantastic.com
Sameeha Shaikh, beauty writer, says: 'Want to spark joy? The Marie Kondo effect is easily achieved with this travel essential. Already housed in cabin-friendly packaging, enjoy the brand's luxe-feeling Bom Dia Bright Cream 50ml, Brazilian Crush Cheirosa 40 Perfume Mist 30ml, and Bom Dia Bright Clarifying Body Wash 90ml, all at once with this bight, coral-toned, deliciously-scented trio which work in tandem to clarify, retexturise and uplift.'
www.cultbeauty.co.uk
Rachael Martin, beauty editor, says: 'Undeniably one of Sol de Janeiro’s most talked about mists, this one is something of a fragrance heavy weight – it’s not hard to see why it went viral after Sami Elishi spritzed hers before bed on Love Island. It’s heady and floral with a subtle, exotic twist – think honey sweet notes of pink dragon fruit and lychee which made me feel like I was supping on a delicious cocktail in the Maldives – not slurping through a lukewarm coffee in the office. If you’re a fan of Glossier’s iconic ‘You’ then the dry down of this one might feel familiar – creamy vanilla and rich sun musk are the final notes left lingering for a warm, subtle glow that smells like your skin but better. Lush.'
www.cultbeauty.co.uk
Rachael Martin, beauty editor, says: 'If you've been wondering "What does Sol de Janeiro smell like?" then consider this the prototype. If, like me, you’re a fan of the iconic Bum Bum Cream and Bum Bum Body Oil, then you’ll also be a fan of the now iconic Cheirosa ’62. If it’s Brazilian beach vibes you’re after? Then it’s Brazilian beach vibes you’ll get. Intoxicating vanilla and caramel combined with pistachio and almond making this one feel like sunshine in a bottle. I’ll mist this everywhere, across damp skin after a shower and even across my hair for an extra hit of fragrance. Which Sol de Janeiro scent is best? For me, it's got to be this one. Buy it - you'll not regret it.'
Sameeha Shaikh is Grazia UK's Beauty Writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
