Ever since Made in Chelsea fan-favourite Olivia Bentley launched her sexual wellness brand JOMO, it's been getting serious airtime on Made In Chelsea. We even got a sexy underwear shoot in series 26 featuring Inga Valentiner, Miles Nazaire and David 'Temps' Templer.
However, it doesn't appear we'll be getting any JOMO on the upcoming season of MIC. With series 27 set to hit our screens this month, Olivia revealed she won't be appearing on the show - taking time out before she's thought to return later this year.
But what exactly is JOMO?
JOMO is an intimate product line - think lubes and arousal oils - that embraces all the soothing and calming skincare benefits of CBD. The products created by Olivia Bentley and celebrity make-up artist Bella Campbell are specifically designed to stimulate desire, increase pleasure, and even help with mental health.
What is JOMO and why did Olivia Bentley launch it?
According to the website, JOMO is intended to empower women ‘to facilitate sexual exploration, removing shameful and embarrassing connotations, shifting the cultural narrative around sexual pleasure.’
Olivia recently opened up about her reasons for starting the brand, sharing that she wants women to feel like they can openly discuss their desires without shame.
She said, ‘Empowering women is something I strive for and I strongly feel that no one should suffer in silence. By openly discussing the more intimate health issues, we hope to take the shame and embarrassment out of it and inspire more people to openly discuss their wants and needs.’
Bella Campbell also noted that mental health plays a huge part in our physical health, adding, ‘We want to help others try and reduce the stigmas surrounding what “social norms” dictate and the impact it can have on us.’
What is the science behind JOMO?
The JOMO team have suggested that the brand’s products may help with pain related to certain women’s reproductive health issues, saying, ‘A core reason why women may suffer from low libido is due to chronic pain caused by reproductive conditions such as endometriosis and polycystic ovaries. CBD [a core ingredient of JOMO products] is known to help relieve the symptoms of chronic pain.’
According to research, CBD helps sex by increasing sensitivity as there are ‘many cannabinoid receptors in reproductive organs and sexual tissue’. As for anxiety and pain management, CBD interacts with and activates receptors in the brain responsible for managing anxiety. Other research says CBD can increase the body's levels of anandamide, a compound associated with regulating pain.
What has Olivia Bentley said about sex on Made in Chelsea?
Olivia Bentley is no stranger to opening up about sex, and we are absolutely here for her honesty and candour.
During a Made in Chelsea episode back in 2020, Olivia and her co-star Sam Thompson chatted frankly about sex on camera. The two spoke openly about a sexual encounter they had with one another while they were teenagers, with Sam admitting that she asked him to perform moves he wasn't quite ready for. After Sam said, ‘You were giving me pro things to do and I was like I'm not there - give me missionary,' Olivia responded, ‘I would say "Bend me over" or something.’
Olivia also opened up about her sexuality on the series last year, addressing the rumours that connected her romantically to Demi Sims. The reality TV star revealed on an episode of Made In Chelsea that she had been on a date with a woman, who was later alleged to be fellow reality star, Demi.
Speaking to Sam Thompson again (that boy can get the gossip out of anyone!) on Tea With Thompson!, she shared that she wasn’t necessarily bisexual or a lesbian as he’d suggested.
Olivia explained, ‘A girl asked me out and I thought "Why not?" The reason I didn’t really tell anyone about it is because I knew it would be blown into some huge thing, which I don’t think it is. Everyone can fancy anyone, it doesn’t really matter what their gender is I guess.’
In the past, Olivia has also opened up about faking orgasms with her previous partners - including Tristan Phipps.
She revealed, ‘I used to fake orgasms, and why do we bother doing that? The first time I slept with Tristan, I faked it. But then I thought, "If I’m going to be with this bloke then I need to tell him right now that I lied"'
‘He wasn’t cross, he just said, "Liv, you’re an idiot, why did you do that?" and I’ve never done it since. This is all about women taking control of their sex lives and actually getting what they want.’
When did Olivia Bentley launch JOMO?
The brand launched on the 30th of November, 2022.