This Simple Black Dress Is All Over Social Media – And It’s Because It Suits Everyone

Reformation latest hit is under £130.


by Emma Richardson |
Updated on

With a devoted following of A-listers, editors, and fashion insiders, Reformation has built quite the loyal fan base united by their love for stylish and chic dresses. From the viral gingham Sora dress worn by Taylor Swift to the Josefina dress loved by the style set (and us here at Grazia), its dress offering is undeniably impressive. The only downside? Most come with a relatively hefty price tag, upwards of £300.

There’s good news, however, because Reformation has a selection of mini, midi, and maxi dresses under £200, and one, in particular, has been doing the rounds on social media for quite some time now. Enter: the Rou Knit Dress—a chic, backless midi that’s undeniably stylish and, surprisingly, under £150. Made from a comfortable cotton material, the Rou is the ultimate throw-on outfit for those days when the sheer thought of carefully curating a look feels like too much effort.

Reformation's Rou Dress is a great choice for spring and summer, and will easily slot into any capsule wardrobe. While we continue to navigate chillier mornings and warmer afternoons, consider pairing with a trench coat and trainers for a cool, it-girl look. Once it gets warmer, wear with ballet flats and a throw on, lightweight cardigan.

While the fashion pack have flocked to shop the classic black version, the dress is also available in three other versatile shades, including Midnight - a rich, deep navy, Café - a warm, mocha-inspired hue, and Sun-Dried Tomato - a bold red that'll become a stand-out in your summer dress rotation.

The true brilliance of this dress lies in its versatility, making it the perfect midi for any occasion. Whether you're heading out for an evening with friends (style it with kitten heels) or grabbing a coffee on the go (pair it with Sambas for a cool, off-duty look), the Rou is endlessly adaptable to any plan. The best part? It pairs seamlessly with wardrobe staples like cardigans and jackets, keeping you ready for unpredictable British weather in any season.

Shop other colours of the Rou below, before (like plenty of other Reformation favourites) it sells out.

Shop: Reformation Rou Dress

Alternatively, opt for the midnight iteration of the Rou, featuring a rich, nautical-inspired navy hue.

This chocolate brown version of the Rou is the ultimate date night dress.

This chocolate brown version of the Rou is the ultimate date night dress.

Image credit: @gigil4m @theallureedition @meganolivi

Emma Richardson is a fashion commerce writer for Grazia. She covers shopping, lifestyle, celebs and anything trending.

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