Reformation is many things. It's sustainable, incredibly popular and it makes truly excellent dresses (as well as jeans, blouses, shoes, swimwear and even wedding dresses, for heaven's sake!). While it's not so expensive as to be rendered inaccessible, it is around the sort of price that makes you think twice, if not three times before buying. This can only be a good thing, of course, and one that fits neatly with the brand's own sustainable ethos. A Reformation sale, however, means one thing and one thing only: it's time to make hay while the sun shines.
The Boxing Day sales are a surprise to nobody. They happen annually – obviously – and usually offer the chance to buy coats, knitwear and, well, pretty much anything you're looking for, at a more affordable price. What is somewhat suprising, however, is that the sales usually start much earlier than 26 December. The Reformation sale, for example, started before Christmas, offering a delightful 70% off (up from an already generous 40%).
That printed midi you've been hankering after for the past few weeks? Friend, it's half the original price (probably, I'm not telepathic or anything). There are blouses, swimwear, skirts and trousers, too - all for a fraction of the original price - but for true cost-per-wear, it's got to be its superlative dresses. Taylor Swift's a fan, as are Selena Gomez, Sarah Jessica Parker, Jennie Kim, Camila Morrone and Paris Hilton.
The Reformation sale also doesn't negate its sustainable credentials. You're still purchasing a lovely dress that you'll wear forever (and that was manufactured ethically) but just at a lower price. I feel like everybody wins, here.
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If you're looking for a knock-out dress this NYE, but still want to be able to wear it after the ball drops, look no further.
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This plaid dress is perfect for the festive season and beyond.
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This simple tank dress can be dressed up or down.
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A simple silhouette (plus a daisy-chain print) means that this is on track to be your favourite summer dress of 2024.
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This little velvet dress is now reduced from £178 to £89. Lucky you!
SHOP: The Best Reformation Dresses In The Sale
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In this deletable shade of artichoke, Reformation's satin dress comes with detachable straps that mean it's something of a multitasker.
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Designed to be fitted at the waist with a full skirt, Reformation's Ballari dress is subtle but still a showstopper if worn with the right accessories.
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This slinky dress has a lo-fi sparkle that will look fabulous next to fairy lights. And psst, it's also available in four equally festive shades, although not all are discounted.
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Reformation's little leopard-print dress is a sizzling option for party season that won't date any time soon.
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This velvet dress is made from deadstock knit fabric made from 95% polyester and 5% spandex. We're also very into the off-the-shoulder neckline.
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This knit dress is a winner for party season because it can be so easily dressed up pre-Christmas - and dressed down after the Big Day.
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Reformation's Flor dress comes in two shades, but the silvery 'moonlight' is a winner for the most wonderful time of the year.
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This might be the ultimate velvet party dress - cap-sleeved, flare-skirted and generally quite fabulous.
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Since 2023 is officially the year of Barbie, this baby pink knit feels like an appropriate choice for party season.
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Strapless and satin, this midnight blue dream of a dress is discounted by more than £200.
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This little knit dress will be a great investment for summer 2024.
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This silky dress will be a surprisingly verstile addition to your wardrobe. Wear it with espadrilles during summer and slingbacks for party season.