Forget Everything You Knew About Gingham – 2025’s Celeb-Loved Dresses Are Stealing The Show

This summer has not been the usual parade of ditsy dresses you may have come to expect of the sunny season. Instead, fashion has diversified, offering up fresh takes on the bubble dress, not to mention sell-out polka dot dresses which have caused furore on the high street. Gingham, however, is a real stand-out dress trend of the moment. Before you bemoan the slightly twee reputation of the gingham dress, I'd ask you banish thoughts of Dorothy heading down the Yellow Brick Road and instead consider the summer 2025 perspective.

Gingham has grown up. While the increasing ubiquity of aesthetic trends like cottagecore have meant that we've seen this familiar check on social media for many summers, this year it just feels a bit, well, cooler. This is thanks, in part, to the likes of Olivia Rodrigo, who recently donned an archival Ralph Lauren gingham red dress to the Wimbledon Tennis Championships.

Online, Californian label Dôen has managed to monopolise much of the appeal for gingham with its vintage-inspired dresses loved by everyone from Dakota Johnson to Kylie Jenner to Taylor Swift. Its Rizzo shirred mini has been a particular hit of the summer so far, alongside the Mallory midi and the Quinn dress.

Net-a-Porter, a stockist of Dôen, says that customer searches for gingham dresses in general have increased by 139% in the last three months – another style popular on site is Bernadette's halterneck mini, which has sold out in most sizes.

Nobody's Child has also seen a 182% surge in searches for gingham dresses, so it’s no surprise the print now dominates much of the brand’s dress offering. Damson Madder, a similarly prolific brand on Instagram, has enjoyed much success with its frilly Faith Midi Dress, that has dominated the fashion chat for summer 2025.

Previously, Bella Hadid wore the same archival piece in pink and thus began frantic searches for other styles from the collection known as the 'lumps and bumps' show due to the gingham dresses being stuffed with filler to distort the silhouette. If Rei Kawakubo thinks gingham can be groundbreaking, who are we to argue?

Shop: The Best Gingham Dresses 2025

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Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The Financial Times, Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.