JOMO: Everything You Need To Know About Olivia Bentley’s Sexual Wellness Brand

The Made in Chelsea star launched JOMO to help empower women and facilitate sexual exploration

Made In Chelsea

by Beth Ashley |
Updated on

Made in Chelsea fan-favourite Olivia Bentley launched her sexual wellness brand - JOMO - last year, and it's been getting serious airtime on Made In Chelsea (currently on screens every Monday at 9PM on E4, don't worry we've got you). But what exactly is JOMO?

JOMO is an intimate product line - we're talking lubes and arousal oils etc. - that embraces all the soothing and calming skincare benefits of CBD meaning that the products created by Olivia Bentley and celebrity make-up artist Bella Campbell are specifically designed to stimulate desire, increase pleasure, and even help with mental health.

What is JOMO? And why did Olivia Bentley launch it?

According to the website, JOMO is intended to empower women ‘to facilitate sexual exploration, removing shameful and embarrassing connotations, shifting the cultural narrative around sexual pleasure.’

Olivia Bentley recently opened up about her reasons for starting the brand and shared that she wants women to feel like they can openly discuss their desires without shame.

She said, ‘Empowering women is something I strive for and I strongly feel that no one should suffer in silence. By openly discussing the more intimate health issues we hope to take the shame and embarrassment out of it and inspire more people to openly discuss their wants and needs.’

Bella Campbell also noted that mental health plays a huge part in our physical health adding, ‘We want to help others try and reduce the stigmas surrounding what “social norms” dictate and the impact it can have on us.’

What is the science behind JOMO?

The JOMO team have suggested that the brand’s products may help with the pain related to certain women’s reproductive health issues saying, ‘A core reason why women may suffer from low libido is due to chronic pain caused by reproductive conditions such as endometriosis and polycystic ovaries. CBD [a core ingredient of JOMO products] is known to help relieve the symptoms of chronic pain.’

According to research, CBD helps sex by increasing sensitivity as there are ‘many cannabinoid receptors in reproductive organs and sexual tissue’. As for anxiety and pain management, CBD interacts with and activates receptors in the brain responsible for managing anxiety, whilst some research says CBD can increase the body's levels of anandamide, a compound associated with regulating pain.

What has Olivia Bentley said about sex on Made in Chelsea?

Olivia Bentley is no stranger to opening up about sex and we are absolutely here for her honesty and candour.

In a Made in Chelsea episode in 2020, Olivia Bentley and co-star Sam Thompson chatted frankly about sex on camera. The two spoke openly about a sexual encounter they had with one another while they were teenagers with Sam admitting that she asked him to perform moves he wasn't quite ready for, saying, ‘You were giving me pro things to do and I was like 'I'm not there - give me missionary.’ Olivia responded, ‘I would say "Bend me over" or something.’

Olivia Bentley also opened up about her sexuality on the series last year, addressing the rumours that connected her romantically to Demi Sims. The reality TV star revealed on an episode of Made In Chelsea that she had been on a date with a woman, who was later alleged to be fellow reality star, Demi Sims.

Speaking to Sam Thompson again (that boy can get the gossip out of anyone!) on Tea With Thompson!, she shared that she wasn’t necessarily bisexual or a lesbian as he’d suggested.

Olivia explained, ‘A girl asked me out and I thought "Why not?" The reason I didn’t really tell anyone about it is because I knew it would be blown into some huge thing, which I don’t think it is. Everyone can fancy anyone, it doesn’t really matter what their gender is I guess.’

Recently, Olivia Bentley opened up about her love life to Fabulous magazine and explained why she used to fake orgasms with her previous partners.

‘I used to fake orgasms and why do we bother doing that? The first time I slept with Tristan, I faked it but then I thought, "If I’m going to be with this bloke then I need to tell him right now that I lied".

‘He wasn’t cross, he just said, "Liv, you’re an idiot, why did you do that?" and I’ve never done it since. This is all about women taking control of their sex lives and actually getting what they want.’

When did Olivia Bentley launch JOMO?

The brand launched on the 30th of November 2022.

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