There’s no denying that Hailey Bieber, the founder of beauty brand Rhode, holds serious sway when it comes to the beauty arena. Whether the masses are copying her high-shine glazed donut nails, channelling the very best of the 'clean girl' aesthetic, or cutting their hair into her bob, if Hailey does it, her followers will want in on the act too.
The latest to stir up her legion of loyal followers? Rumours of Rhode finally welcoming make-up into the fold with the launch of a new blush. Nestled within a carousel of seemingly innocent pictures posted to Instagram earlier week, sits an image of a sun soaked Bieber applying a balmy pink blush stick to her cheeks. The image, naturally, sent comments into a spin with users speculating if a new Rhode blush is really in the works – 'wait is that a blush from @rhode 😍,' wrote one user.
Hailey Bieber soon put rumours to bed herself, after users started to mistake the product for celeb-approved a Nudestix Nudies Blush Stick, £22, thanks to their uncanny resemblance. Taking to Instagram Stories, Bieber wrote, 'just to be clear this is a rhode product I'm sooooooo excited about! She's just still in her tester package hehe.'
Eagle-eyed fans won't be surprised by Rhode's upcoming addition. Last summer, Bieber teased the launch of a blush during a 'Strawberry Girl make-up' tutorial on TikTok, telling viewers she couldn't tell us about the blush she was applying, hint, hint. While we don't know the exact launch date (or anything else for that matter) of the newcomer, we suspect it won't be long until Bieber's soft launch turns into the next viral beauty buy.
Scroll on for all the details you need to know about Rhode...
When did Rhode Beauty launch in the UK?
Rhode launched in America in 2022, leaving UK devotees devastated that they couldn’t get their hands on their much-coveted, viral products. Thankfully, fans on this side of the pond were able to shop Rhode products online from 17th May 2023.
Where can I shop Rhode beauty?
Googling 'how to shop Hailey Bieber's Rhode Skincare line?' Look no further - the full range is available at rhodeskin.com.
Why did Hailey Bieber launch Rhode beauty?
Hailey is obviously aware of the challenges she faced with launching another celebrity beauty brand and that’s clear from the brand’s messaging.
Rhode’s motto is ‘A new philosophy on skincare’ with a focus on simplicity, affordability, and transparency. Sticking with that focus on simplicity, Rhode launched with just three products, which Hailey calls your ‘skincare closet’.
‘I live by a collection of edited essentials,’ Hailey revealed. ‘One really good coat, or one really good moisturiser that works perfectly for me and that I’ll always come back to.’
Is Rhode beauty cruelty-free?
Rhode beauty is Certified cruelty-free - It's been approved by both Leaping Bunny and PETA.
What are the best Rhode beauty products?
The Peptide Glazing Fluid, £29 has sold out time and time again. It’s a gel serum designed to hydrate skin and give that elusive glazed doughnut effect Hailey loves. It’s a firm favourite among TikTok creators.
Beloved by a swathes of beauty buffs, the Barrier Restore Cream, £29 is described as a rich but lightweight cream moisturiser designed to protect that all important skin barrier. It's made with an abundance of brilliant beauty ingredients like soothing shea butter and niacinamide, which makes light work of minimising blemishes.
And the product that everyone seems to particularly love? The Peptide Lip Treatment, £16 which promises naturally plump, pillowy-soft lips. It’s also the perfect product for recreating thegym lips trend. Available in various versions including watermelon slice, salted caramel and unscented, they are a viral sensation and even Matilda Djerf is a huge fan.
How much does Rhode beauty cost?
With prices ranging from £16 - £29 it looks like Hailey really has found the sweet spot on affordability and covetable products.
Suddenly we're craving a glazed donut...
Shop: The Best Rhode Beauty Products
www.rhodeskin.com
Description
This balm-to-lather cleanser is packed with a hard-working yet easy-on-the-skin formula, which includes the skin-plumping humectant polyglutamic acid, anti-inflammatory and antioxidant-rich green tea extract. The star of the show is pineapple enzyme, which works as a natural exfoliant to gently buff the skin, leaving it smoother without irritation.
www.rhodeskin.com
Description
On application this isn't as gel-like as I'd imagined. That being said, it's lightweight and glides on effortlessly, soaking into the skin instantly and leaves behind a post-facial sheen that isn't so easily achieved by other serums that promise 'glow', which can often feel tacky. There's hyaluronic acid to lock in moisture, peptides to plump and niacinamide to brighten and improve texture. I apply two layers to really get that supple feeling, but the sheer wetness of the product makes it so comforting and soothing on application, I'd happily pack this atop my lacklustre skin on days I need it most.
www.rhodeskin.com
Description
Now this is a product I can see myself packing in my carry-on. Again, it's weightless but brilliantly rich thanks to a power packed list of ingredients, including nourishing shea butter, skin barrier supporting squalene, free radical protecting acai and (more) peptides and niacinamide to plump and brighten. Those with a combination to dehydrated skin type will appreciate the level of moisture it provides.
www.rhodeskin.com
Description
Arguably the hero of the bunch. There are three wonderful iterations of Hailey's viral lip treatment: Unscented, Watermelon and my personal favourite Salted Caramel. They smell delicious and are equally great at nourishing parched lips thanks to a blend of shea butter, peptides, cupuaçu and babassu. Expect an ultra-glazed, high-shine and uber-smooth finish.