As far as beauty success stories go, Drunk Elephant's is a fascinating one. I can still recall the first time the brand began making waves stateside on YouTube and the frenzy that followed when it finally launched on home soil in 2018 – I couldn't wait to get my hands on the brand's hero product, the C-Firma Day Serum and can confirm it was worth the fuss. What began as a side hustle with a bar of soap in 2013 by Texan housewife-turned-entrepreneur Tiffany Masterson has since evolved into a globally renowned disruptive beauty brand that has reshaped conversations around skincare. Now, with a combined following of 3.3 million across Instagram and TikTok, Drunk Elephant's offerings are always guaranteed to launch into the viral stratosphere with seismic influence, whether appealing to millennials who grew up with the brand or Gen Alpha who have been lured by its brightly coloured packaging and are subsequently demanding their parents buy it for them.
In all honesty, despite the controversy around the rise of 'Sephora tweens’, we are all under Drunk Elephant's spell, whether it's because we are stocking up on its brilliant and buttery Slaai Make-up Melting Butter Cleanser, £36, or coating our skin in the ever popular D-Bronzi™ Anti-Pollution Sunshine Drops, £33. Drunk Elephant has proven time and again that its potent, no-nonsense formulas deliver real results - if you’re willing to invest. While Masterson began the brand with a lineup of six products, including a low-pH cleanser, an antioxidant rich moisturiser, a vitamin C serum, a chemical exfoliating serum, and a sun protector, in 2025 Drunk Elephant is a fully fledged skincare haven catering to all needs but is primarily intent on respecting the integrity of skin.
Is Drunk Elephant safe for children?
Emily West, Aesthetic Nurse & CQC Lead at Creo Clinicsays, ‘Drunk Elephant products are generally safe for teens, especially if they have normal to oily skin. Many of their products are designed for sensitive skin and avoid harsh chemicals, which makes them a good option for teenage skin. However, for younger children of 12 and under, I would be more cautious. Children’s skin is more delicate so certain ingredients, like retinolor acids should be avoided unless specifically recommended by a paediatric dermatologist.’ She told Grazia that, for teens, Drunk Elephant's gentle formulations can help with acne or other skin concerns, but would suggest gradually introducing skincare. ‘If you’re concerned about specific skin issues, a dermatologist or skincare expert can help make a plan that is individually tailored.’
![Drunk Elephant's best products, according to the Grazia beauty team](https://images.bauerhosting.com/celebrity/sites/3/2024/11/Image-63.jpeg?auto=format&w=1440&q=80)
Best Drunk Elephant Products 2025, At A Glance
Best Drunk Elephant cream: Drunk Elephant Protini Polypeptide Cream, £71.20 was £89
Best Drunk Elephant serum: Drunk Elephant C-Firma™ Fresh Day Serum, £56 was £70
Best Drunk Elephant cleanser: Drunk Elephant Slaai Makeup-Melting Butter Cleanser, £28.80 was £36
Best Drunk Elephant treatment: Drunk Elephant T.L.C. Sukari Babyfacial, £57.60 was £72
Is Drunk Elephant recommended by dermatologists?
Emily West Aesthetic Nurse & CQC Lead at Creo Clinicsays, ‘Yes, Drunk Elephant products are usually recommended products because they are known for being clean, effective, and non-irritating. The brand focuses on formulating products without harmful ingredients like sulphates, parabens, and silicones, which means they are good for your skin. Drunk Elephant also use high-quality ingredients, and their products are generally considered safe for a wide range of skin types, including sensitive skin.’
Going against the grain of the 'all-natural' approach that was in vogue at the time, Masterson launched to market with products packed with both natural and synthetic ingredients that were based on 'biocompatibility' (meaning they are effective without damaging the skin's physiology through irritation), because, newsflash: even natural ingredients can impair your skin barrier.
This mantra helped to develop a line of products that 'focus on healthy pH levels, formulations the skin recognises, small molecular structures that are easily absorbed, and effective active ingredients that also support and maintain the skin’s acid mantle,' according to the brand's website. With that in mind, Drunk Elephant functions on a self-proclaimed 'ingredient-elimination philosophy' for a total skin balance reset and that means steering clear of what the brand has identified as the Suspicious 6™ – silicones, essential oils, chemical sunscreens, SLS, drying alcohols, and fragrances or dyes, which according to research can be the root cause of common skin problems like breakouts and sensitivity.
![Beauty writer Sameeha Shaikh testing Drunk Elephant's best buys](https://images.bauerhosting.com/celebrity/sites/3/2024/11/Image-64.jpeg?auto=format&w=1440&q=80)
How we tested the best Drunk Elephant products
We incorporated these products into our everyday routines. From morning skincare to layering under make-up, we gave it a proper trial run and, honestly, we saw real results. From luxurious hydrating moisturiserstofoamy cleansers, these Drunk Elephant products have earned our seal of approval for their ability to make our skin look and feel great. Learn more about us here.
At the heart of the brand is Masterson's own story of skin struggles, which saw her through 'combo, oily in the T-zone, "sensitive" (or so I thought), occasionally breakout prone, out of balance, mild rosacea, visible pores, you name it. It was a lot,' she shares on the Drunk Elehpant website. But her frustration grew into a labour of love that is now dermatologist-recommended, clinically effective, science and researched-backed, and the winner of 695 awards and counting. Not bad for a soap bar side hustle. Keen to try Drunk Elephant's best-loved buys? These are the ones we rate most.
Shop: The Best Drunk Elephant Products, According to Grazia's Beauty Experts
![Drunk Elephant T.L.C. Sukari Babyfacial](https://images.bauerhosting.com/celebrity/sites/3/2024/11/images-20.jpeg?auto=format&w=1440&q=80)
www.cultbeauty.co.uk
Sameeha Shaikh, beauty writer, says, 'Don't be fooled by the sweet name and cute packaging, because this resurfacing treatment is as potent and transformative as you'd expect from a product that promises to banish stubborn, dull and uneven skin concerns. Packed with a serious cocktail of 25% AHA and 2% BHA blend of glycolic, tartaric, lactic, citric and salicylic acids, this at-home facial equivalent deeply exfoliates for baby smooth skin (hence the name) while still managing to respect skin sensitivity. That said, do conduct a patch test before you get to work.'
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A verified review**: ‘I was tentative to try knowing that it might be quite harsh on my skin but boy do I love this product! Makes my skin look the best it ever has done, especially when followed by the Marula oil. Love!!’
Pros
- Formualation - nice active ingredients
- Quick results
Cons
- Stings a little/hurts
![Drunk Elephant D-Bronzi Anti-Pollution Drops](https://images.bauerhosting.com/celebrity/sites/3/2023/11/bronzing-drops.jpg?auto=format&w=1440&q=80)
www.spacenk.com
Marina Avraam, deputy commerce editor, says: 'Internet-breaking, TikTok-making and all-round groundbreaking, the Drunk Elephant Bronzing Drops, £33, have made quite the impression on the beauty community over the past couple of years. The liquid gold drops went viral on TikTok when thousands of beauty influencers (notably Alix Earle) revealed their sun-kissed glow after mixing a few drops of the D-Bronzi liquid into their moisturiser. And, apart from giving the skin a literal glow-up, the drops are also packed with antioxidants and omega fatty acids, which protect your skin from environmental pollutants.'
A verified review: ‘Can mix with foundation or use as primer. Lovely product to add into my routine. Feels luxurious on the skin and gives healthy glow’
Pros
- Nice hue
- Doesn't stain hands
Cons
- Quite small amount for the price
![Drunk Elephant Slaai Makeup-Melting Butter Cleanser](https://images.bauerhosting.com/celebrity/sites/3/2024/11/images-19.jpeg?auto=format&w=1440&q=80)
www.cultbeauty.co.uk
Georgia Scott, beauty & fashion product writer, says: 'A creamy, buttery formula made perfectly to suit both dry and oily skin types. Simply add the exfoliant into your cleanser twice a week to remove dead skin cells and leave your skin looking radiant and healthy.'
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A verified review:**’ This is a wonderful fragrance free balm. I have sensitive skin that I have to be cautious with but I have no problems using this. It’s amazing at getting makeup off with. Highly recommend.’
Pros
- Gentle cleanser
- Comes with spatula
- Leaves healhy glow
Cons
- Makes eyes cloudy
![](https://images.bauerhosting.com/celebrity/sites/3/2024/11/images-17.jpeg?auto=format&w=1440&q=80)
www.cultbeauty.co.uk
Joely Walker, head of beauty, says: 'For me, Vitamin C serum is like toothpaste – I won't leave the house without using it. Emphatic, I know – but in my remit as a beauty director I've had it drilled into me by every derm in the business as the holy grail in antioxidant protection. With a level of 15% l-ascorbic acid and 0.5% ferulic acid, you can rest assured that this going to deliver the goods (the goods being protection against all the cr*p that gets thrown our skin's way on a daily basis, such as pollution, UV damage etc). Added vitamin E also makes it an option for sensitive skin types – although it's always advisable to do a patch test with any active if you have super reactive skin (something I personally contend with). As for the formula: I'm not crazy about the scent, but that's something I frankly couldn't give a monkey's about after trying the super lightweight formula that sinks into skin in seconds without feeling in the slightest sticky. It even lends skin a little glow from the get-go. Sold.'
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A verified review:** ‘I've bought this quite a few times now because it's great. It sits perfectly under make up, no pilling at all, and gives a subtle glow. It contains the magic trilogy of vitamin C and vitamin E plus ferulic acid, so an antioxidant power house. I wouldn't want it to be any more expensive though!’
Pros
- Potent formula
- Quick results
- Skin feels hydated after
Cons
- Not a pleasant smell but typical for Vitamin C
- Tacky texture which some people don't like
![Drunk Elephant Bora Barrier Repair Cream](https://images.bauerhosting.com/celebrity/sites/3/2024/11/images-18.jpeg?auto=format&w=1440&q=80)
www.cultbeauty.co.uk
Georgia Scott, beauty & fashion product writer, says: 'This super buttery, rich cream is jam packed full of skin-loving ingredients to treat, target, repair and restore. Made with luxurious glucosyl ceramides and a blend of zinc and copper salt minerals to strengthen the skin's barrier and help the skin to produce collagen, lipids and hyaluronic acid.'
A verified review: ’This is amazing for my sensitive skin. Doesn't irritate my skin. And lasts a few months! It is a tad expensive for a small pot, I wish they'd make it bigger! Or a refill version.’
Pros
- Great for sensitive skin
- Repairs skin barrier
- Hydrating
Cons
- Expensive for a everyday moisturiser
![Drunk Elephant B-Hydra Intensive Hydration Gel](https://images.bauerhosting.com/celebrity/sites/3/2024/11/images-21.jpeg?auto=format&w=1440&q=80)
www.cultbeauty.co.uk
Hannah Coates, former beauty editor at Grazia, says: 'When it comes to my skincare routine, the only rule I live and die by is that the simpler my routine, the better my skin will be; I want minimal product with maximum effect and that's why I am loving the Drunk Elephant B-Hydra Intensive Hydration Gel. The brand's website – temptingly - describes it as a 'cool glass of water for thirsty skin' and that's exactly as it feels. Thanks to the texture, which is a light gel serum, it feels refreshing when applied, rather than heavy or cloying, making it perfect for even the oiliest skins (mine is somewhere in between combination and oily). The Vitamin B5 in the formula is a humectant which means that it will help the skin hold on to water while fortifying its barrier; to you and me that means healthy, strong and most importantly (or vainly) plump and smooth, glowing skin. Other ingredients, like Barberry, help soothe the skin and for someone whose skin can get pretty annoyed at the smallest of additions to the 'routine', this is a major plus. Even better, you don't need 8 cups a day to hydrate, just a couple of pumps and you're good to go: done.'
A verified review: ‘I have experimented with lots of moisturising and/or hyaluronic acid serums over the years. I always come back to this one. It is very nourishing and goes on smoothly. I mix it with the vitamin c serum during the day. Always leaves my skin smooth and glowing.’
Pros
- Refreshing
- Long-lasting
- Instant glow
Cons
- Cheaper alternatives
![Drunk Elephant T.L.C. Framboos Night Serum](https://images.bauerhosting.com/celebrity/sites/3/2024/11/images-22.jpeg?auto=format&w=1440&q=80)
www.cultbeauty.co.uk
Emma Stoddart, former beauty writer at Grazia, says: 'I'm putting it down to the change in weather, but recently I've noticed a splurge of under skin bumps making their way across my forehead and jawline. Chatting to my fellow journo friend and beauty-junkie, she suggested I try Drunk Elephant's T.L.C Framboos Glycolic Night Serum. Packed with a powerful punch of AHAs including glycolic, lactic, citric and salicylic acids the serum works hard to lift dead skin cells and resurface texture. And it's working. In just over a week my skin feels notably smoother and more luminous. I'm recommending this one to everyone.'
A verified review: ‘I’ve tried a lot of different serums and acids and after a sample of this I had to repurchase. It leaves my skin really smooth and helps with age spots and blemishes alike. Light texture, you only need a tiny amount and for me there has been no irritation.’
Pros
- Not greasy
- Bottle lasts long
- Dispenser top is innovative
Cons
- Stcky formulation
![Drunk Elephant Protini Polypeptide Cream 100ml](https://images.bauerhosting.com/celebrity/sites/3/2018/09/images.jpeg?auto=format&w=1440&q=80)
www.lookfantastic.com
Renee Washington digital fashion & beauty assistant says, ‘The price tag is quite a jump scare, but this cream packs a serious punch because it’s laced with actives that penetrate the skin. My skin felt bouncier and looked smoother, almost like it had a healthy glow I hadn’t seen in a while. It’s one of those products I hate to love.’
A verified review: ‘Love that its full of actives in an airless jar. Love that it sinks in after a few mins. Love that it keeps me moisturised all day. Don’t love the price though!’
Pros
- Great under makeup
- Nice consitency
- Instant hydration boost
Cons
- Potent but expensive
Best Drunk Elephant Products FAQs
Is Drunk Elephant worth the price?
Drunk Elephant is formulated with high-quality, clean formulations. It’s worth it if you prioritise non-toxic, effective skincare, but similar results can be found at lower price points.
Are Drunk Elephant products good for sensitive skin?
Yes, most products are gentle and free of common irritants like fragrance and essential oils. However, active-heavy products like Babyfacial may require caution.
What is the best product from Drunk Elephant?
Popular picks include the Protini Polypeptide Cream, T.L.C. Sukari Babyfacial, and C-Firma Fresh Serum, and The Littles Kit is great for trying their bestsellers.
Is Drunk Elephant good or bad for your skin?
It’s generally good for skin, offering clean, biocompatible ingredients. However, results vary, and some products may be too potent for sensitive skin.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).