This is The Viral TikTok Setting Spray That Users Claim Makes Make-up Last Over 12 Hours

Has there ever been more of a need for a reeeeaally goodsetting spray? Think about it: never before have claims of long-wearing foundations and budge-proof lipsticks been tested so thoroughly and by so many, thanks to face masks. That foundation that claims to be long-wear, sweat proof and water resistant? Wear it during rush hour on your commute, and put a face mask on top. That's the real test of longevity.

Let us not forget the importance of face masks, though: research leans overwhelmingly in favour of them, as wearing one has been shown to reduce transmission of Covid. Equally, there is nothing quite worse than spending 10 minutes masterfully blending your favourite foundation for it to be patchy once the mask is off...

Resonate with the above? It sounds like you're in the market for a new setting spray. Lots of weird and wonderful things go viral on TikTok: some because they're genuinely excellent products, others, because they're not so much. This setting spray belongs in the camp of the former. One TikTok video with 2.2m views propelled this setting spray into TikTok stardom, as users tested its staying power over 12 hour periods. The result? Long-wearing make-up that simply does. not. budge (face masks don't stand a chance).

The product in question is Milk Makeup's Hydra Grip Setting Spray. Here's what the TikTok jury had to say about it...

In the words of one TikTok user? Tested and approved.

Setting sprays are hit and miss, but this one has all the marks of a good one. The mist itself sprays finely (read: no patching your make-up), and dries at speed. Some setting sprays risk being sticky and tacky too, but Milk's offering dries to feel comfortable and lightweight. There's no alcohol in this spray, either. Instead, you'll find kind-to-skin ingredients like hyaluronic acid (to hydrate), aloe (to soothe) and niacinamide (for antioxidant protection).

You can shop Milk's Hydro Grip Setting Spray below. Naturally, because of the hype, the product sells out a lot. But fear not: Cult Beauty restocks often.

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