From a collaboration with Swarovski to the much-discussed nipple bra, it seems that whatever SKIMS touches turns to gold. Launched by Kim Kardashian in 2019, the brand has become a global sensation, producing collections which sell out in record time, inspiring countless dupes and even partnering with the NBA to become the official underwear partner of basketball in the US. The latest venture set to inspire mass hysteria in all SKIMS fans? The launch of its 2025 Valentine's Shop, available to shop right now.
Not only is there an enormous variety of products to suit all manner of Valentine's Day plans – whether you're in a relationship, single or just want to dress your pet in a pink hoodie (niche) – there's also a brand new campaign to promote the collection, fronted by Blackpink's Rosé. Unlike most Valentine's Day collections that focus heavily on lingerie, this one is all about celebrating a cosy night in, Galentine’s gatherings, and quality time with friends.
The Blackpink singer exudes effortless charm in the campaign, embodying a soft, romantic aesthetic with her signature blonde hair and strawberry-pink vibes. She wears the SKIMS Cami and Shorts Set in the cutesy cherry blossom print - crafted to flatter every shape and size. She's also spotted in the velvet lace Slip Dress, as well as the ever popular Soft Lounge Zip Up Hoodie and Boxers in cloud candy print. This collection is all about looking and feeling good, whether you’re celebrating love, friendship, or just indulging in some well-deserved self-care.
It's unlikely the collection will be around for very long, so add your favourite pieces to your basket while you still can. And remember: great underwear isn't just for Valentine's Day, so treat yourselves.
Shop: Skims Valentine's Collection Top Picks
skims.com
This PJ set is the perfect romantic addition to your pyjama collection. Made from 100% silk chiffon, it'll keep you cool and comfortable throughout the night.
skims.com
Made from a cosy ribbed jersey fabric, this hoodie will keep you warm on even the chilliest of evenings. Pair with the matching candy shorts for the ultimate loungewear set.
skims.com
This new Skims innovation enhances your natural bust shape, completely transforming the look, shape, and fullness of your boobs. Pair with the matching thong for £18.
This cosy robe is perfect if you're looking to stay in this Valentine's Day. It's the ultimate gift for yourself, or a loved one.
5.
Skims, Tank
skims.com
Skims' classic tank top is a wardrobe no-brainer. Featuring a candy print design, this tank is an adorable addition to any nightwear wardrobe.
skims.com
Available in a limited-edition cherry red, the SKIMS one-sleeve bodysuit will add some fire to your wardrobe. Pair with jeans for day to day, and cotton shorts for lounging around.
skims.com
In a limited-edition flaming heart print, these thongs are an adorable addition to your underwear collection. They come in a buttery soft, stretchy material and include a 100% cotton gusset for comfort.
Hannah Banks-Walker is Grazia's head of fashion commerce. She has previously written for the likes of Harper's Bazaar, The FT, Glamour, Stylist, The Telegraph, Red, i-D and The Pool on everything from fashion to curly hair (hi!) to the patriarchy. Not necessarily in that order. Find her on Instagram and Twitter. But please don't look for her MySpace profile, which until now was the last time she wrote about herself in the third person.