It's been quite a few years for the powerhouse jewellery brand Swarovski. Since Giovanna Engelbert joined as creative director in 2016 she has quickly transformed the way we see crystals. Almost every iconic red carpet or stage moment tends to have a Swarovski link; there was Doja Cat covered in 30,000 red crystals at Schiaparelli's couture show earlier this year and Lil Nas X wearing little more than silver gems at the Met Gala. Most recently, Beyoncé and Madonna both wore custom-made Swarovski pieces on their world tours. If you want to shine, Swarovski is the only brand to go to.
Via the Swarovski Creators Lab initiative, collaborations with renowned luxury brands such as Christopher Kane, Nike, and Amina Muaddi have helped to transform Swarovski from a jewellery brand into a fashion supernova. And now? The brand has joined forces with another global success story: Kim Kardashian's SKIMS.
Maybe we should have seen this coming sooner, given that Kim gave us all a clue when she wore a custom crystal top and necklace to the Beyoncé Renaissance World Tour. But just in time for the festive season, Swarovski x SKIMS will be an exclusive collection of body-contouring jewellery and crystal-encrusted shapewear.
At last night's launch event in New York, Kardashian revealed the inspiration behind the collab, which has been selling fast on SKIMS. 'A lot of Old Hollywood glam, even down to the Marilyn dress that I wore,' she said, talking of course about the now-infamous outfit that she wore for last year's Met Gala: Marilyn Monroe's crystal-embellished gown that the actor famously wore to serenade President John F. Kennedy. That wasn't the only pin-up on her moodboard, however. 'Of course, Britney Toxic,' said Kardashian, referencing the pop star's barely-there bodysuit studded with crystals in the iconic music video. 'I love that it's my time to be creative and go all out and do full bling. You know, we don't typically do that for SKIMS,' said Kardashian.
The collection is now available to shop, with jewels, body chains made from the signature Swarovski chunky crystals, as well as SKIMS' signature form-fitting dresses, underwear and bodysuits embellished with Swarovski's finest.