SKIMS Just Launched Its Icons Campaign With Some Very Familiar Faces…

Tyra! Heidi! Candice! Alessandra!

SKIMS underwear

by Julia Harvey |

In a lesson in how to execute the perfect campaign launch, SKIMS has graced us with its new collection, Icons, featuring none other than supermodels Tyra Banks, Heidi Klum, Alessandra Ambrosio and Candice Swanepoel. These four, of course, are no strangers to the world of lingerie - they've all sashayed down the catwalk for Victoria's Secret - but this marks their first-ever joint campaign, creating quite a mic-drop moment in the lingerie industry.

SKIMS - renowned for its inclusive take on shapewear - has gone from strength to strength in recent years. In fact, since launching in just 2019, Kim Kardashian's label has grown from being ‘just’ shapewear to having ready-to-wear and lounge collections, a successful swimwear range, SKIMS Swim, and, of course, a designer collaboration with Fendi (no biggie!).

SKIMS ICON CAMPAIGN
©Sandy Kim

The latest campaign for Fits Everybody, the sell-out collection, is another accolade to add to an already impressive portfolio. With a waiting list of over 146,000 people, it’s easy to see how the collection has gained icon status. Covering all bases from itty-bitty thongs to high-neck body suits, the latest drop now features sizes XXS to 4XL and each piece comes in a minimum of nine core colourways.

The campaign, shot by Sandy Kim and Greg Swales, launched earlier this month and sees the supermodels, alongside founder Kim Kardashian, looking incredible in the most iconic pieces from the collection.

It's quite the power move but, then, would we expect anything else from Kim K?

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SKIMS fits everybody Fits Everybody Slip Dress, £60
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Fits Everybody Slip Dress, £60

An ideal mini dress to hug your body in super stretchy spandex and nylon, available in khaki and navy alongside the core colours.

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