A Gap hoodie was probably a cornerstone of your wardrobe in the '90s - or something you begged your mum to let you wear to mufti day. But now it's set to be one of this year's most sound investments - all thanks to Ye. His partnership with Gap, Yeezy Gap, has spawned a new gen hoodie that he wore in his just-released video, Heaven and Hell. According to Love the Sales, the reaction among shoppers was almost instantaneous, with searches for 'Gap hoodie' increasing by 287% in the next 24 hours.
Ye's Yeezy Gap pieces, which so far include the hoodie and a puffer jacket, are selling for triple the price on resale sites - and are about to become even hotter property thanks to the recent announcement about Yeezy Gap Engineered by Balenciaga, a three-way partnership between Ye, Gap and Balenciaga's Demna Gvaslia.
Before Ye's hoodie, however, Gap's original hoodie was already reaching a whole new audience on TikTok (post tagged with #gaphoodies have now racked up 11.1 million views). So it's official: there's never been a better time to dig out yours.
Influencer Ocean Lewis wore her beige hoodie with matching sweatpants and a khaki puffer jacket for a kind of 'dadcore' take on the trend. YouTuber Emma Chamberlain, who has an impressive 14.6million followers on Instagram, wore her navy version of the logo hoodie over a white bikini by the pool (to the tune of more than two million likes).
As well as being 'content' for Gen Z, Gap hoodies occupy the same 'tech bro' space as padded gilets, polo shirts and faded tees (Jessie Eisenberg wore a grey one to play Mark Zuckerberg). But forget about that - look at Katie Holmes, who wore her white-and-red hoodie in the wild in 2020 with a navy coat and grey jeans. (Incidentally, this is not the first time the actor has nailed a trend on TikTok.)
I think the reason behind their enduring appeal - besides the comfort-factor - is the element of nostalgia. We wear them for the same reasons we watch re-runs of Friends, Girlfriends and SATC - they're a soothing reminder of a time in our lives that wasn't so complicated (teenage angst aside, of course).
Gap has hoodies galore available to buy now, though the famous three-letter logo is now just an outline instead of being filled with a fleece-like material.
Whether you wear yours with cargo pants is entirely up to you.