From Renting Her Clothes To Zoom-Perfect Outfits, Nicola Coughlan Is Our Favourite New Style Muse

Nicola Coughlan is not the first actor to have to style out the promo trail for a new show via Zoom (hello, Daisy Edgar-Jones), but she is one of the most skilled at it. Whether she's taking over London Fashion Week's Instagram, or appearing on socially-distanced interviews in real life on chat shows in Ireland, Bridgerton'smost stylish star, along with her stylist Aimée Croysdill, certainly knows a thing or two about waist-up dressing.

Their winning formula seems to be frocks that have a certain flounce to them, whether it's an elaborate collar, a see-through tiered skirt or extravagantly-sized sleeves.

What they set out to do was celebrate fashion and just have as much fun as possible, with Simone Rocha being an absolute favourite right off the bat. 'We love [her] feminine and fun aesthetic,' says Croysdill, who styled Coughlan for her London Fashion Week take-over in the designer's beaded coat dress and shoulder-grazing pearl earrings. 'The exaggerated shapes and delicate fabrics compliment Nicola so well. We also love that Simone is half-Irish. As Nicola is a Galway girl, it felt [like] the perfect fit.' It also might be a nod to the kind of elaborate dress in Bridgerton, which sparked its very own viral trend, Regencycore, and has snowballed across social media as everyone watched and rewatched the series over Christmas. 'We referenced people like Susie Bubble, Simone Rocha and Molly Goddard right at the beginning and it’s so fun to see how that’s become a reality. We saw @susiebubble do a _Bridgerton-_inspired post on Instagram recently, which made us smile,' says Croysdill.

Fans of Coughlan's style will also be pleased to hear that she's been borrowing several of her outfits from the rental app By Rotation, including this bubblegum pink dress from Valentino, and a puff-shouldered cocktail dress from Rotate Birger Christensen. 'I’m a big fan of By Rotation and the concept as a whole,' says Croysdill. 'I’ve followed their journey from the beginning and use the platform as much as possible because working alongside them is supporting the movement of tackling the impact fashion has on our planet.'

'We’re so grateful to have Nicola Coughlan support the rental revolution!' says the app's founder Eshita Kabra-Davies. 'We’ve been working closely with her stylist Aimee Croysdill for a while who’s amazing (her wardrobe is also on the app!) and always creates such eye-catching looks for her clients. It’s so refreshing to see a stylist support the circular fashion movement and use her power to highlight platforms like us. Like everyone else we have been binging Bridgerton so seeing Nicola in our rented pieces was a fantastic way to start the year. And the best part is, you can rent them too,'