When it comes to fashion on Love Island, it could not be faster. The show is sponsored by ISAWITFIRSTand, while the islanders do wear other brands, they have a constant stream of new clothes. So, it might surprise you to know that this year's girls have sparked a flurry of activity on Depop, where searches for various trends have spiked throughout the series run.
Scarf and tie tops – worn by almost every Love Island girl, hence the advent of the underboob phenomenon – have been consistently popular, according to Depop, with people looking to emulate the likes of Faye and Millie.
Gold hoops, too, have been popular in the villa and, as a result, Depop says it has seen a 20% increase of searches month on month.
And of course, no series of Love Island would be complete without cut-out dresses, searches for which have gone up by 48%.
Perhaps we shouldn't be surprised that the show's audience is seeking new trends in a more sustainable way. According to YouGov data, 43% of Love Island viewers are under the age of 30, while Depop has 10.5 million users in the UK, most of whom are under the age of 26. It's reassuring to know that the younger generations are concerned with where their clothes come from and are looking to adopt more sustainable habits, like shopping pre-loved clothes.
Luckily, there are many Depop sellers who are offering hoops, cut-out dresses and scarf tops galore, to enable us all to get our Love Island fix without it resting heavily on our conscience.
SHOP: The Love Island Trends On Depop
1 of 8@fashionworld86, Fendi Hoop Earrings, £210
2 of 8@robinrebecca, Cut-Out Dress, £24.99
3 of 8@funkygalclothing, Scarf Top, £19.99
4 of 8@elldaltonx, Cut-Out Top, £17
5 of 8@blueangelvintage, Vintage Gold Hoops, £10
6 of 8@citrusclothing, Cut-Out Knit Dress, £65
7 of 8@minkksiaccessories, Pearl Shell Earrings, £15
8 of 8