This Label Is Being Worn By Bella Hadid, Dua Lipa And Love Island’s Mary Bedford

If you're still planning on a Hot Girl Summer, but have been a little slow out of the gate, there's one fashion label that is loved by supermodels, pop stars, and Love Island-ers. I.AM.GIA was spotted in last night's episode on Mary Bedford, who must have been hoping that its tie-dyed dress, which a generous cut-out and a tiny chain across the chest, was enough to save her from tonight's elimination.

The brand has become a byword for sultry (read: thirsty) summer style among Gen Z. Bella Hadid packed its hip-baring trousers on a recent trip to Paris, pairing them with a simple lace cami and pointed boots.

Dua Lipa, meanwhile, is a fan of its ruched crop top, complete spaghetti straps, that is still available for the purse-friendly price of £40. Kaia Gerber, Emily Ratajkowski and Kylie Jenner, who owns the brand's faux-leather trousers, are all repeat-wearers of its barely-there wares.

As Freedom Day recedes in our rear view mirrors, you might think that the out-out ship has sailed. Scroll through our gallery of the best bits from I.AM.GIA, however, and you might just change your mind.