The Latest Advent Calendar To Launch? It’s £100,000 And Full Of Diamonds

It may only be the beginning of October but in the world of advent calendars, Christmas is just around the corner. The best of this year's beauty advent calendars have been revealed, while some are already available to buy. But if you think spending a few hundred pounds on a luxurious calendar stocked with beauty treats sounds indulgent, you might be interested to know that's small fry compared to jewellery brand Beaverbrooks' new advent calendar.

In celebration of its 100th birthday, Beaverbrooks is launching 'A Diamond A Day' – a calendar for the festive period that is helpfully filled with everything from sparkling earrings to a diamond ring worth a whopping £26,000. There are also watches, bracelets, necklaces and jewellery sets to ensure you're never without any sort of diamond, ever again.

The calendar will set you back £100,000 but, according to the brand, is actually worth over £123,000 – a bargain, no? Lorna Haddon, head of diamonds and jewellery at Beaverbrooks, said: 'For a century, we’ve been passionate about diamonds, so we’re extremely excited to announce the launch of our diamond-a-day advent calendar in celebration of our 100th Christmas at Beaverbrooks.'

As well as own-brand diamonds, the calendar will be filled with jewellery from the likes of Gucci and Tag Heuer, too. In fact, it's so exclusive that to buy it, you will need to call the Beaverbrooks customer service team.

Suddenly, Jo Malone's advent calendar feels like a very affordable choice for Christmas...