Sometimes Gwyneth Paltrow’s Goop features hilarious, harmless advice that makes for perfect water-cooler moments laughing about how ridiculous it is. Other times, they tell women they should steam clean their vagina and send gynecologists up in arms warning about intravaginal burns. But now, Goop’s not-so-heavily-or-at-all fact-checked advice has cost Gwyneth more than just controversy, as she’s been ordered to pay $145,000 over claims made about those vaginal Eggs.
The case involved three products, the Jade Egg, Rose Quartz Egg and Inner Judge Flower Essence Blend. While the eggs are meant to be inserted into the vagina ‘to enhance sexual energy’, the Inner Judge Flower is an essential oil taken orally or added to bathwater.
According to a statement from Orange County District Attorney Tony Rackauckas, Goop claims that the eggs balance hormones, regulate menstrual cycles and increase bladder control, why the Inner Judge Flower helps prevent depression.
‘The health and money of Santa Clara County residents should never be put at risk by misleading advertising,’ said Santa Clara County District Attorney Jeff Rosen, who brought the case against Goop alongside nine other state prosecutors, ‘We will vigilantly protect consumers against companies that promise health benefits without the support of good science...or any science.’
With a settlement costing $145,000, Goop also agreed to refund customers who purchased the products between Jan. 12, 2017 and Aug. 31, 2017. However, the company told Bloomberg that they didn’t agree with the view of the prosecutors and simply wanted to settle the case quickly.
‘Goop provides a forum for practitioners to present their views and experiences with various products like the Jade Egg,’ stated Erica Moore, the company’s chief financial officer, ‘The law, though, sometimes views statement like this as advertising claims, which are subject to various legal requirements.’
Regardless of the settlement hit, Goop is sure to utilize the controversy in their own way. In a Kardashian-esque business move, Gwyneth herself has admitted to relishing off of the increased attention that comes from giving bad advice, especially when it’s about women’s vaginas. ‘I can monetize those eyeballs,’ she told students during a talk at Harvard, according to the New York Times, ‘It’s a cultural firestorm when it’s about a woman’s vagina.’
So, payout or not, Goop’s bad advice is sure to keep coming as their best marketing tool. Like it or not, we have many more ‘I should put WHAT in my vagina?’ water-cooler moments to come