Gwyneth Paltrow’s Goop Claimed Vaginal Eggs Balance Hormones And Regulate Periods. Now She’s Been Sued For $145,000

But rest assured Gwyneth is relishing in the controversy...

Gwyneth Paltrow

by Georgia Aspinall |
Updated on

Sometimes Gwyneth Paltrow’s Goop features hilarious, harmless advice that makes for perfect water-cooler moments laughing about how ridiculous it is. Other times, they tell women they should steam clean their vagina and send gynecologists up in arms warning about intravaginal burns. But now, Goop’s not-so-heavily-or-at-all fact-checked advice has cost Gwyneth more than just controversy, as she’s been ordered to pay $145,000 over claims made about those vaginal Eggs.

The case involved three products, the Jade Egg, Rose Quartz Egg and Inner Judge Flower Essence Blend. While the eggs are meant to be inserted into the vagina ‘to enhance sexual energy’, the Inner Judge Flower is an essential oil taken orally or added to bathwater.

According to a statement from Orange County District Attorney Tony Rackauckas, Goop claims that the eggs balance hormones, regulate menstrual cycles and increase bladder control, why the Inner Judge Flower helps prevent depression.

‘The health and money of Santa Clara County residents should never be put at risk by misleading advertising,’ said Santa Clara County District Attorney Jeff Rosen, who brought the case against Goop alongside nine other state prosecutors, ‘We will vigilantly protect consumers against companies that promise health benefits without the support of good science...or any science.’

With a settlement costing $145,000, Goop also agreed to refund customers who purchased the products between Jan. 12, 2017 and Aug. 31, 2017. However, the company told Bloomberg that they didn’t agree with the view of the prosecutors and simply wanted to settle the case quickly.

‘Goop provides a forum for practitioners to present their views and experiences with various products like the Jade Egg,’ stated Erica Moore, the company’s chief financial officer, ‘The law, though, sometimes views statement like this as advertising claims, which are subject to various legal requirements.’

Regardless of the settlement hit, Goop is sure to utilize the controversy in their own way. In a Kardashian-esque business move, Gwyneth herself has admitted to relishing off of the increased attention that comes from giving bad advice, especially when it’s about women’s vaginas. ‘I can monetize those eyeballs,’ she told students during a talk at Harvard, according to the New York Times, ‘It’s a cultural firestorm when it’s about a woman’s vagina.’

So, payout or not, Goop’s bad advice is sure to keep coming as their best marketing tool. Like it or not, we have many more ‘I should put WHAT in my vagina?’ water-cooler moments to come

Style File: Gwyneth Paltrow's Best Looks

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Gwyneth Paltrow Look Book

Gwyneth Paltrow, 19951 of 46

Gwyneth Paltrow, 1995

Gwyneth Paltrow, 19962 of 46

Gwyneth Paltrow, 1996

Gwyneth Paltrow, 19993 of 46

Gwyneth Paltrow, 1999

Gwyneth Paltrow, 19994 of 46

Gwyneth Paltrow, 1999

Gwyneth Paltrow at Cannes Film Festival, May 20085 of 46

Gwyneth Paltrow at Cannes Film Festival, May 2008

Gwyneth Paltrow in New York, 20086 of 46

Gwyneth Paltrow in New York, 2008

Gwyneth Paltrow at the Iron Man premiere, April 20087 of 46

Gwyneth Paltrow at the Iron Man premiere, April 2008

Gwyneth Paltrow at the Iron Man premiere after party, April 20088 of 46

Gwyneth Paltrow at the Iron Man premiere after party, April 2008

Gwyneth Paltrow at the DVF dinner at Claridges, June 20109 of 46

Gwyneth Paltrow at the DVF dinner at Claridges, June 2010

Gwyneth Paltrow at the Louis Vuitton Maison opening, May 201010 of 46

Gwyneth Paltrow at the Louis Vuitton Maison opening, May 2010

Gwyneth Paltrow at Ralph Lauren's Wimbledon party, June 201011 of 46

Gwyneth Paltrow at Ralph Lauren's Wimbledon party, June 2010

Gwyneth Paltrow in Prada, February 201112 of 46

Gwyneth Paltrow in Prada, February 2011

Gwyneth Paltrow at the Bottega Veneta launch party, March 201113 of 46

Gwyneth Paltrow at the Bottega Veneta launch party, March 2011

Gwyneth Paltrow at a Coach dinner, September 201114 of 46

Gwyneth Paltrow at a Coach dinner, September 2011

Gwyneth Paltrow in Lanvin at the Coach bag launch party, September 201115 of 46

Gwyneth Paltrow in Lanvin at the Coach bag launch party, September 2011

Gwyneth Paltrow in Calvin Klein at the 2011 Oscars, 27 February 201116 of 46

Gwyneth Paltrow in Calvin Klein at the 2011 Oscars, 27 February 2011

Gwyneth Paltrow in Elie Saab at The Bambi Awards, November 201117 of 46

Gwyneth Paltrow in Elie Saab at The Bambi Awards, November 2011

Gwyneth Paltrow in Tom Ford at The Academy Awards, February 201218 of 46

Gwyneth Paltrow in Tom Ford at The Academy Awards, February 2012

Gwyneth Paltrow in Tom Ford at President Obama's victory dinner, September 201219 of 46

Gwyneth Paltrow in Tom Ford at President Obama's victory dinner, September 2012

Gwyneth Paltrow in Michael Kors, October 201220 of 46

Gwyneth Paltrow in Michael Kors, October 2012

Gwyneth Paltrow out and about, New York, October 201221 of 46

Gwyneth Paltrow out and about, New York, October 2012

Gwyneth Paltrow at her 'It's All Good' book signing, Los Angeles, April 201322 of 46

Gwyneth Paltrow at her 'It's All Good' book signing, Los Angeles, April 2013

Gwyneth Paltrow at the Opening of the Tracy Anderson Flagship Studio, Los Angeles, April 201323 of 46

Gwyneth Paltrow at the Opening of the Tracy Anderson Flagship Studio, Los Angeles, April 2013

Gwyneth Paltrow at 'It's All Good' book signing, New York, April 201324 of 46

Gwyneth Paltrow at 'It's All Good' book signing, New York, April 2013

Gwyneth Paltrow at 'Good Morning America' TV show, New York, April 201325 of 46

Gwyneth Paltrow at 'Good Morning America' TV show, New York, April 2013

Gwyneth Paltrow at 'Good Morning America' TV show, New York, April 201326 of 46

Gwyneth Paltrow at 'Good Morning America' TV show, New York, April 2013

Gwyneth Paltrow at 'Iron Man 3' film photocall, Munich, April 201327 of 46

Gwyneth Paltrow at 'Iron Man 3' film photocall, Munich, April 2013

Gwyneth Paltrow in Erdem at 'Iron Man 3' film premiere, Paris, April 201328 of 46

Gwyneth Paltrow in Erdem at 'Iron Man 3' film premiere, Paris, April 2013

Gwyneth Paltrow in Ralph Lauren and Tiffany & Co. jewels, 19 April 201329 of 46

Gwyneth Paltrow in Ralph Lauren and Tiffany & Co. jewels, 19 April 2013

Gwyneth Paltrow in Valentino at Met Gala, 6 May 201330 of 46

Gwyneth Paltrow in Valentino at Met Gala, 6 May 2013

Gwyneth Paltrow at Private Dinner Celebrating 9th Annual Authors Night, 10 August 201331 of 46

Gwyneth Paltrow at Private Dinner Celebrating 9th Annual Authors Night, 10 August 2013

Gwyneth Paltrow in Prada launching the Printemps Christmas Decorations Inauguration at Printemps Haussmann, Paris , 7 November 201332 of 46

Gwyneth Paltrow in Prada launching the Printemps Christmas Decorations Inauguration at Printemps Haussmann, Paris , 7 November 2013

Gwyneth Paltrow in Matthew Williamson at Matthew Williamson & Gwyneth Paltrow Host Kids Company, 25 November 201333 of 46

Gwyneth Paltrow in Matthew Williamson at Matthew Williamson & Gwyneth Paltrow Host Kids Company, 25 November 2013

Gwyneth Paltrow poses in the winners room at the British Fashion Awards, December 201334 of 46

Gwyneth Paltrow poses in the winners room at the British Fashion Awards, December 2013

Gwyneth Paltrow at Heathrow Airport, 3 December 201335 of 46

Gwyneth Paltrow at Heathrow Airport, 3 December 2013

Gwyneth Paltrow attends Hollywood Stands Up To Cancer Event, January 201436 of 46

Gwyneth Paltrow attends Hollywood Stands Up To Cancer Event, January 2014

Gwyneth Paltrow attends the Goldene Kamera 2014 at Tempelhof Airport Hangar, 7 February 201437 of 46

Gwyneth Paltrow attends the Goldene Kamera 2014 at Tempelhof Airport Hangar, 7 February 2014

Gwyneth Paltrow at Great American Songbook Event Honoring Bryan Lourd, 10 February 201438 of 46

Gwyneth Paltrow at Great American Songbook Event Honoring Bryan Lourd, 10 February 2014

Gwyneth Paltrow FROW at Boss Women Mercedes-Benz Fashion Week Fall 2014, 12 February 201439 of 46

Gwyneth Paltrow FROW at Boss Women Mercedes-Benz Fashion Week Fall 2014, 12 February 2014

Gwyneth Paltrow at Poetic Justice Fundraiser for Coalition For Engaged Education, 28 May 201440 of 46

Gwyneth Paltrow at Poetic Justice Fundraiser for Coalition For Engaged Education, 28 May 2014

Gwyneth Paltrow at Hollywood Unites For The 4th Biennial Stand Up To Cancer (SU2C), A Program Of The Entertainment Industry Foundation (EIF), 5 September 201441 of 46

Gwyneth Paltrow at Hollywood Unites For The 4th Biennial Stand Up To Cancer (SU2C), A Program Of The Entertainment Industry Foundation (EIF), 5 September 2014

Gwyneth Paltrow at The Country House' Opening Night - Arrivals, 2 October 201442 of 46

Gwyneth Paltrow at The Country House' Opening Night - Arrivals, 2 October 2014

Gwyneth Paltrow at The Academy Hosts Hollywood Costume Private Luncheon, 8 October 201443 of 46

Gwyneth Paltrow at The Academy Hosts Hollywood Costume Private Luncheon, 8 October 2014

Gwyneth Paltrow at amfAR LA Inspiration Gala, 29 October 201444 of 46

Gwyneth Paltrow at amfAR LA Inspiration Gala, 29 October 2014

Gwyneth altrow at Imagine1day Annual Gala Honoring Tracy Anderson, 19 November 201445 of 46

Gwyneth altrow at Imagine1day Annual Gala Honoring Tracy Anderson, 19 November 2014

Gwyneth Paltrow The Tonight Show Starring Jimmy Fallon - Season 2, 14 January 201546 of 46

Gwyneth Paltrow The Tonight Show Starring Jimmy Fallon - Season 2, 14 January 2015

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