Sometimes Gwyneth Paltrow’s Goop features hilarious, harmless advice that makes for perfect water-cooler moments laughing about how ridiculous it is. Other times, they tell women they should steam clean their vagina and send gynecologists up in arms warning about intravaginal burns. But now, Goop’s not-so-heavily-or-at-all fact-checked advice has cost Gwyneth more than just controversy, as she’s been ordered to pay $145,000 over claims made about those vaginal Eggs.
The case involved three products, the Jade Egg, Rose Quartz Egg and Inner Judge Flower Essence Blend. While the eggs are meant to be inserted into the vagina ‘to enhance sexual energy’, the Inner Judge Flower is an essential oil taken orally or added to bathwater.
According to a statement from Orange County District Attorney Tony Rackauckas, Goop claims that the eggs balance hormones, regulate menstrual cycles and increase bladder control, why the Inner Judge Flower helps prevent depression.
‘The health and money of Santa Clara County residents should never be put at risk by misleading advertising,’ said Santa Clara County District Attorney Jeff Rosen, who brought the case against Goop alongside nine other state prosecutors, ‘We will vigilantly protect consumers against companies that promise health benefits without the support of good science...or any science.’
With a settlement costing $145,000, Goop also agreed to refund customers who purchased the products between Jan. 12, 2017 and Aug. 31, 2017. However, the company told Bloomberg that they didn’t agree with the view of the prosecutors and simply wanted to settle the case quickly.
‘Goop provides a forum for practitioners to present their views and experiences with various products like the Jade Egg,’ stated Erica Moore, the company’s chief financial officer, ‘The law, though, sometimes views statement like this as advertising claims, which are subject to various legal requirements.’
Regardless of the settlement hit, Goop is sure to utilize the controversy in their own way. In a Kardashian-esque business move, Gwyneth herself has admitted to relishing off of the increased attention that comes from giving bad advice, especially when it’s about women’s vaginas. ‘I can monetize those eyeballs,’ she told students during a talk at Harvard, according to the New York Times, ‘It’s a cultural firestorm when it’s about a woman’s vagina.’
So, payout or not, Goop’s bad advice is sure to keep coming as their best marketing tool. Like it or not, we have many more ‘I should put WHAT in my vagina?’ water-cooler moments to come
Style File: Gwyneth Paltrow's Best Looks
1 of 46 Gwyneth Paltrow, 1995
2 of 46 Gwyneth Paltrow, 1996
3 of 46 Gwyneth Paltrow, 1999
4 of 46 Gwyneth Paltrow, 1999
5 of 46 Gwyneth Paltrow at Cannes Film Festival, May 2008
6 of 46 Gwyneth Paltrow in New York, 2008
7 of 46 Gwyneth Paltrow at the Iron Man premiere, April 2008
8 of 46 Gwyneth Paltrow at the Iron Man premiere after party, April 2008
9 of 46 Gwyneth Paltrow at the DVF dinner at Claridges, June 2010
10 of 46 Gwyneth Paltrow at the Louis Vuitton Maison opening, May 2010
11 of 46 Gwyneth Paltrow at Ralph Lauren's Wimbledon party, June 2010
12 of 46 Gwyneth Paltrow in Prada, February 2011
13 of 46 Gwyneth Paltrow at the Bottega Veneta launch party, March 2011
14 of 46 Gwyneth Paltrow at a Coach dinner, September 2011
15 of 46 Gwyneth Paltrow in Lanvin at the Coach bag launch party, September 2011
16 of 46 Gwyneth Paltrow in Calvin Klein at the 2011 Oscars, 27 February 2011
17 of 46 Gwyneth Paltrow in Elie Saab at The Bambi Awards, November 2011
18 of 46 Gwyneth Paltrow in Tom Ford at The Academy Awards, February 2012
19 of 46 Gwyneth Paltrow in Tom Ford at President Obama's victory dinner, September 2012
20 of 46 Gwyneth Paltrow in Michael Kors, October 2012
21 of 46 Gwyneth Paltrow out and about, New York, October 2012
22 of 46 Gwyneth Paltrow at her 'It's All Good' book signing, Los Angeles, April 2013
23 of 46 Gwyneth Paltrow at the Opening of the Tracy Anderson Flagship Studio, Los Angeles, April 2013
24 of 46 Gwyneth Paltrow at 'It's All Good' book signing, New York, April 2013
25 of 46 Gwyneth Paltrow at 'Good Morning America' TV show, New York, April 2013
26 of 46 Gwyneth Paltrow at 'Good Morning America' TV show, New York, April 2013
27 of 46 Gwyneth Paltrow at 'Iron Man 3' film photocall, Munich, April 2013
28 of 46 Gwyneth Paltrow in Erdem at 'Iron Man 3' film premiere, Paris, April 2013
29 of 46 Gwyneth Paltrow in Ralph Lauren and Tiffany & Co. jewels, 19 April 2013
30 of 46 Gwyneth Paltrow in Valentino at Met Gala, 6 May 2013
31 of 46 Gwyneth Paltrow at Private Dinner Celebrating 9th Annual Authors Night, 10 August 2013
32 of 46 Gwyneth Paltrow in Prada launching the Printemps Christmas Decorations Inauguration at Printemps Haussmann, Paris , 7 November 2013
33 of 46 Gwyneth Paltrow in Matthew Williamson at Matthew Williamson & Gwyneth Paltrow Host Kids Company, 25 November 2013
34 of 46 Gwyneth Paltrow poses in the winners room at the British Fashion Awards, December 2013
35 of 46 Gwyneth Paltrow at Heathrow Airport, 3 December 2013
36 of 46 Gwyneth Paltrow attends Hollywood Stands Up To Cancer Event, January 2014
37 of 46 Gwyneth Paltrow attends the Goldene Kamera 2014 at Tempelhof Airport Hangar, 7 February 2014
38 of 46 Gwyneth Paltrow at Great American Songbook Event Honoring Bryan Lourd, 10 February 2014
39 of 46 Gwyneth Paltrow FROW at Boss Women Mercedes-Benz Fashion Week Fall 2014, 12 February 2014
40 of 46 Gwyneth Paltrow at Poetic Justice Fundraiser for Coalition For Engaged Education, 28 May 2014
41 of 46 Gwyneth Paltrow at Hollywood Unites For The 4th Biennial Stand Up To Cancer (SU2C), A Program Of The Entertainment Industry Foundation (EIF), 5 September 2014
42 of 46 Gwyneth Paltrow at The Country House' Opening Night - Arrivals, 2 October 2014
43 of 46 Gwyneth Paltrow at The Academy Hosts Hollywood Costume Private Luncheon, 8 October 2014
44 of 46 Gwyneth Paltrow at amfAR LA Inspiration Gala, 29 October 2014
45 of 46 Gwyneth altrow at Imagine1day Annual Gala Honoring Tracy Anderson, 19 November 2014
46 of 46 Gwyneth Paltrow The Tonight Show Starring Jimmy Fallon - Season 2, 14 January 2015