After months of bizarre Instagram posts by founder Brandon Truaxe - including him announcing that Deciem will be shutting down operations - investor Estée Lauder has stripped co-CEO Brandon Truaxe of his role, and have replaced him with Nicola Kilner, Deciem's co-CEO, on an interim basis, according to the BBC.
The drama all started when Brandon Truaxe fired some of his senior staff members and took over the brand’s social media accounts back in February this year.
An in-depth report by Racked revealed the chaotic working conditions at the company, Truaxe reportedly sent erratic messages on social media, made all the profiles about him instead of any the company, and instilled a culture of bullying.
Since then the world has watched as Truaxe seemed to unravel on social media – posting erratic Instagram videos and screenshots of emails and news stories with lengthy captions that made little sense.
Earlier this month Truaxe used the @deciem account to announce its closure in a video where he stated; ‘Hi everyone, I'm Brandon Truaxe, founder of Deciem. This is the final post of Deciem. We will shut down all operations until further notice, which will be about two months.’
What he said next was even more bizarre.
‘Almost everyone at Deciem has been involved in a major criminal activity which includes financial crimes and much other. You have no idea what a soldier I've been for more than 13 years, I've been made fun of as a porn actor and as a f** drug dealer and everything for 13 years. It's all ending now.’
The caption didn't offer much clarity; ‘Without filters. A revolution is coming. Every one of you who has been laughing aT me will with certainty face criminal prosecution. Estée Lauder Companies Inc. has been the biggest stock promotion.’
Since Estée Lauder has stepped in, and The Ordinary is here to stay (YAY!) here are our favourite products.
A cult product much loved for its ability to tackle multiple signs of ageing in one bottle, plus it includes 2018 buzz product hyaluronic acid.
Niacinamide 10% + Zinc 1% Serum
One of the first The Ordinary products we ever tried, it's only £5 and battle blemishes niacinamide and zinc.
AHA 30% + BHA 2% Peeling Solution
This one does just what it says on the bottle and peels the top layer of the skin with hydroxyl acids.
Beauty insiders swear by this foundation (which is only £5.95!) what will we do without The Ordinary?!
NOT for drinking, but for tired eyes, puffiness and dark circles.
And if you're looking for a brand similar to The Ordinary, try The Inkey List.