News of beauty retail giant Sephora (finally) landing on home turf has sent shockwaves through the industry. And our social feeds have followed suit. There is good reason why #Sephora currently has four billion views on TikTok. Renowned as a beauty lover's paradise, Sephora sets the agenda, introducing beauty buffs the world over to brands that soon become cult, while stocking cult classics, too.
As we have already reported, the retailer has taken over Feelunique.com (Sephora acquired the company last year) and will relaunch the Feel Unique website under a new name, alongside a Sephora UK app. The two platforms will stock over 1,400 brands including established favourites like Pat McGrath Labs, Make Up By Mario, Rose Inc, Fenty Beauty, and some less familiar (in this region of the world at least) brands, too.
For many, the beauty of the brand lies in its community, diversity and willingness to take a chance on lesser known brands - creating inclusive spaces for smaller, entrepreneurial founders, like Sasha Plavsic founder of Ilia, a skincare and make-up brand that has changed the way we view 'clean' beauty.
There is much to be said for Sephora's own brand too. The Sephora collection is loved globally for its low-price points and hard-working formulas. With a vision to help people to create their own versions of beauty, the collection has reimagined everyday products, democratising high-performance beauty and ensuring each is accessible to all, easy to use and affordable.
If, like me, you've spent hours scoring YouTube you'll be well versed on the plethora of beauty tutorials that often rave about a staple Sephora branded cream or mascara. These are products that carry their own merit, known for their simultaneous affordability and efficacy. Just in time for its UK launch on 17 October, here, we review the Sephora Collection's best-selling products.
<meta charset="utf-8">Sephora Best-Sellers
1 of 13Sephora Collection Size Up Mascara
A lengthening and volumising formula that, miraculously, manages to capture and coat every last lash, even the tiny ones. I adore oversized, fluttery lashes that sit comfortably, and this mascara did not disappoint.
2 of 13Sephora Collection Scalp Scrub
I am BIG on scalp health. The rise of hair skinification has taught me that thriving locks start with one thing - a healthy scalp. I aim to nourish my hair once a week with a hair oil and follow up with this scrub to remove residue. It's a satisfyingly grainy salt-based scrub that will rid your scalp of dead skin and product build-up, without leaving it red raw.
3 of 13Sephora Multi-Brand Advent Calendar
This was by far one of the most exciting launches I was introduced to while visiting Sephora's HQ in Paris ahead of its UK launch. Packed wit 34 cult products worth over £700, you'll find everything from Huda Beauty's covetable precision liquid liner and Augustinus Bader's Face Oil - need I say more?
4 of 13Sephora Nourishing Face Mask
Infused with a mix of prebiotics and organic extracts of cereals and nuts, this provides lasting hydration. Thanks to it being formulated with 95% natural origin ingredients, it's gentle and can be used a few times a week (I stick to twice). I love the way it nourishes, soothes and relieves tightness.
5 of 13Sephora All Day Hydrator Moisturising Face Cream
Does what it says on the tin. This is a solid go-to staple for any beauty kit. Loaded with hyaluronic acid and vitamin E, it is a light-weight wonder which maintains radiance. I especially love how it shields against external aggression.
6 of 13Sephora Rouge Is Not My Name Lipstick
This uber-comfortable satin lipstick in infused with shea butter, meadowfoam seed oil and ceramides boasts 8-hour hydration without compromising on pigment and stay-power. There are 20 shades on offer and my favourite is More is More, a stunning, vibrant yellow red which suits my undertone perfectly.
7 of 13ONE/SIZE Ultimate Blurring Setting Powder
Confession: I learnt all my best baking skills from influencer Patrick Starrr, so naturally this drop is an exciting one. Exclusive to Sephora, this finely milled powder can be used for quick setting or heavy baking. It blurs pores and texture and leaves behind a soft matte skin-finish.
8 of 13Tarte Shape Tape Contour Concealer
The concealer we willingly paid custom tax on is now readily available on home soil (thank god). It covers, corrects and conceals like nothing else, no wonder it's a cult classic.
9 of 13ILIA Super Serum Skin Tint SPF 30
Available in 30 flexible shades, this clever skin tint features niacinimide, squalene and hyaluronic acid and offers a second skin-like dewy finish. It features SPF too and perfects your base while taking care of your complexion.
10 of 13MAKEUP BY MARIO Master Metallics Palette
Does anything scream Christmas more? Make-up artist to the stars Mario Dedivanovic perfected this palette with 12 easy-to-use, pigmented shadows which have a way with looking good on all complexions. This is high-impact for when you need it most.
11 of 13Skinfix Barrier+ Lipid-Boost Body Crea
Experts in the skin barrier health developed this all-over body cream with healthy fats, ceramides and cholesterol to nourish and restore the skin. A perfect addition to any winter routine.
12 of 13Vegamour GRO Hair Serum for Thinning Hair
Before and after pictures of three months consistent use of this serum are jaw dropping to say the least. Targeted specifically for hair thinning, a blend of tumeric, nicotiana benthamiana and red clover work to promote thicker, fuller hair. it's best used as a spot treatment, so determine your scalp's problem areas and apply.
13 of 13ONE/SIZE Secure the Blur Hydrating Under Eye Patches
Give your under-eyes an extra boost by prepping with the patches. They de-puff and hydrate, leaving the skin smoothed and ready for make-up.