Beauty heavyweight Sephora is on a winning streak! After finally opening its first brick-and-mortar store on home soil, in Westfield London White City, the beauty giant then welcomed a second physical shopping space in the UK, which opened its doors in November 2023. Now it's set to launch further stores in Newcastle and Manchester – brilliant news for beauty obsessives in the North of England. Keep scrolling for everything you need to know about Sephora's store launches...
Where Will Sephora's New Store Be Located?
Sephora's new stores will be located in Manchester's Trafford Centre and opens on 16 May 2024. In Newcastle, there will be not one but two store openings in Eldon Square and the Metro Centre in Gateshead this autumn, though the exact dates are yet to be confirmed.
Before this, Westfield Stratford City saw the last Sephora physical store launch, where beauty enthusiasts have been enjoying shopping their favourite Sephora exclusives as well as Sephora's own brand. Sephora's first UK store opened in Westfield London White City and continues to house over 135 brands on its beauty shelves, in a space that spans more than 6000 square feet.
Was Sephora Online Before?
First came the digital offering - Sephora has taken over Feelunique.com. Sephora acquired the company in 2021, alongside a Sephora UK app. The two platforms now stock over 1,400 brands, including established favourites like Pat McGrath Labs, Rose Inc and Fenty Beauty. Get to know less familiar brands, too, like Ilia, a skincare and make-up brand that spotlights natural ingredients and pairs them with clean skin tech, and Gxve, Gwen Stefani's make-up brand. Then there's Sephora's own brand, Sephora Collection. It's a forward-thinking, budget-friendly line that has every base covered.
It has been possible to order Sephora products from the US for a while, but it wasn't always an economical option. Shipping was £6 for orders over £75, but otherwise varied. Then there was the tax factor. The US tax of 20 per cent is only added at checkout, meaning your minimum £75 order would actually set you back around £96. You also needed to order with a credit card, debit cards weren't accepted outside of the US.
Since late 2022 though, you could finally order all your Sephora must-haves through Sephora.co.uk or via the app. And now, you'll be able to shop five different locations.
What are the best products to shop on Sephora.co.uk?
Where to begin? Sephora is a beauty addict's dream, selling everything from the major brands (such as Anastasia Beverley Hills, Dior, Estée Lauder, Tom Ford and more) to high-end specialist products and cult favourites like Sunday Riley and Drunk Elephant (the top pick of the Grazia beauty team). It's also home to Sephora's own-brand line, Sephora Collection - skincare, colour cosmetics and beauty tools - all worthy of investigation, too. We picked our best buys from that collection here.
There are also several advent calendars which have been known to sell like mad... you can shop the whole collection of Sephora advent calendars once they are available again during the festive period. And not to mention the Sephora Black Friday sale, which is sure to be a beauty lover's paradise.
What brands are available?
The platform plays host to a stellar line-up of brands that are also exclusive to Sephora UK, including Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, mentioned, Sephora’s own Sephora Collection.
Alongside this, there will be an extensive range of premium beauty brands that we all know and love including Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN, Glow Recipe, and more.
