As far as viral beauty products go, Hailey Bieber's Rhode Peptide Lip Treatment, £18, comfortably sits in the internet's hall of fame. It is so well loved, any discussion concerning the best lip balms currently on the market will surely be followed with a mention of its gooey, glazing goodness. Among TikTok's 14.8K posts on the #Rhodeliptreatment, content creators wax lyrical about their obsession with its quick plumping, lip cushioning formula and now Rhode is giving fans something else to shout about: a new limited edition flavour just in time for festive season.
Launching today, Wednesday 4th December 2024 at 5pm (UK time), the Rhode Peptide Lip Treatment in Peppermint Glaze, £18, will give fans a chance to fall in love with its famously nourishing, translucent formula once more, but this time with the addition of a punchy crushed candy cane scent and dusting of shimmer (for the first time ever) – totally party season certified. The new limited edition Treatment has been two years in the making and is created alongside another viral commodity – mega beauty and lifestyle influencer Matilda Djerf, who fashioned her famous covetable locks to resemble Cindy Lou for the campaign itself, very fitting indeed.
Touching on the collaboration on Instagram, Djerf explains, 'It has the most beautiful shimmer but it's so subtle, so it's not like in your face, which was really important for me because I really needed it to be one of those lippies you can put on when you don't have any make-up on.' The new Rhode Peptide Lip Treatment in Peppermint Glaze launches alongside the Rhode Holiday Duo, £48, which features a Glazing Milk and the new Peppermint Glaze.
Rhode's Peptide Lip Treatment in Peppermint Glaze slots into an existing line-up of lip balms that includes four other variations: Rhode Vanilla, Salted Caramel, Watermelon Slice and Unscented. But Bieber didn't leave it there, after launching her core lip range the beauty doyenne was quick to expand into skincare and make-up, too, with each new product setting the internet alight.
Speaking of, when it comes to make-up trends, Hailey Bieber is a force to be reckoned with. After all, she has helped to put a handful of them on the map, whether ushering in strawberry girl make-up or approving of the latte make-up trend. It was only a matter of time, then, that she soon made a play for the make-up arena herself. Those who pay close attention to Bieber's every beauty move (guilty as charged) will know that she long teased make-up offerings, but her first foray into the category wasn't with bold eyeshadow palettes or heavy duty foundations (this is the poster girl for the 'clean girl' aesthetic we're talking about), nay. Enter: Rhode's glossy Peptide Lip Tints.
Hot off the heels of the success of her viral Rhode Peptide Lip Treatment came an all-new category of products from the brand. Rhode's Peptide Lip Tints, £18, went live on 28th September 2023 and are available to buy in four delicious flavours: Ribbon, a sheer pink; Toast, a rose taupe; Raspberry, a crushed berry delight; and Espresso, a rich brown.
What are the Rhode Peptide Lip Tints?
These products offer up a wash of high shine, glossy lacquer across the lips but this time with a sheer to buildable hint of hue that immediately melts on application. They promise the same restorative, ultra-nourishing feel of the Rhode Peptide Lip Treatment, which many of us have come to love, but features a multitasking benefit thanks to its buildable hued formula which allows you to take your look from day to night.
Rhode has stuck to its skin barrier-protecting roots and has also packed each Tint with a science-backed complex of shea butter, peptides, cupuaçu and babassu, which collectively work to repair, replenish and plump for soft, hydrated lips.
When and where to buy the Rhode Peptide Lip Tints
Hailey Bieber's Rhode Peptide Lip Tints, £18, was made available to buy from 28th September 2023 from the official Rhode website.
Shop: The Best Rhode Lip Products
www.rhodeskin.com
The newest offering in the viral Rhode Peptide Lip Treatment franchise is as festive as it gets. Made in collaboration with influencer Matilda Djerf, this iteration of the classic comes with the same famous nourishing, translucent formula, but this time with the addition of a punchy crushed candy cane scent and dusting of shimmer (for the first time ever) - perfect for party season.
www.rhodeskin.com
Love Hailey Bieber's original Rhode Peptide Lip Treatment? Well, you're about to be head over heels for this. Get ready for the same well-loved, nourishing, non-sticky formula, now in tinted form. With four universally flattering shades available, these tints will fast-become a handbag staple thanks to their high-shine, comfortable finish and stunning hues.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
