As the National Television Awards returned to our screens this week, so did a familiar face: Holly Willoughby. And it was quite the return, after laying low for several months. Appearing on the red carpet wearing a bedazzled Kolchagov Barba gown and her signature side-swept blonde bob, Willoughby's look was the mark of a triumphant homecoming, but it's her beauty choices that we can't stop talking about.
Patsy O’Neill, Willoughby's go-to MUA, shared a backstage peak into the makings of her glam and, as ever, it didn't disappoint. The soft and glossy style included winged eyeliner, sun-kissed cheeks, a rosy lip, and a covetable glow, which carried all the hallmarks of Willoughby's signature make-up look but, this time with the addition of a full face of Beauty Pie – the luxury beauty buyers club Willoughby maintains a long-standing collaboration with.
Taking to Instagram, O’Neill revealed a breakdown of some of the products used to create Willoughby's look, which included Beauty Pie's Futurelipstick™ Luxe Shine in You Sexy Thing, £12 (member's price), for a high-shine finish and the Super Healthy Skin™ Ultimate Anti-Ageing Vitamin Cream 2.0, £29 (member's price), which doubles up as the perfect make-up primer.
From Willoughby's glossy blonde hair to her approachable take on make-up, the much-loved presenter is renowned for her no-fuss approach to beauty. A quick scroll through her Instagram page, as well as that of her make-up artist O'Neill's, is often all you need to lock down the exact make-up buys she makes a play for, whatever the occasion.
Speaking about her approach to make-up and beauty with The Telegraph, Willoughby said, 'my beauty tips are pretty basic, but I think I expect a lot from the products I use. I want minimal products on my bathroom side with maximum effect, so I make sure they work hard for me.' It's no wonder, then, that Beauty Pie is at the top of Willoughby's beauty wishlist.
If this resonates with you and a streamlined routine filled with hard-working, efficacious formulas is what you're all about, look no further than our edit of Willoughby favourite beauty buys to date.
SHOP: Holly Willoughby's Favourite Beauty Buys
www.beautypie.com
This newcomer is a fresh take on the brand's original best-selling moisturiser. Packed with a 3% Vit-C Complex and 2% niacinamide (vitamin B), as well as hyaluronic acid and the brand's O-Lift Complex, it works to boost radiance, even out tone, firm and lift, while restoring the skin’s barrier. While the average price of a product with the same benefits can go for around £115, if you become a Beauty Pie member, you can snap one up for £29 now (non-member price £58).
www.beautypie.com
If you love a high-shine, glossy lip that feels comfortable and protects your lips all while providing long-lasting colour, look to this. Enriched with nourishing coconut and avocado oils, and pH-active pigments, it feels buttery on application, plumps lips and leaves them awash with a perfectly flattering personalised hue.
victoriabeckhambeauty.com
Championing a clean, fuss and flake-free formula that will volumise and maximise for a big, bold lash moment, this beauty editor-approved mascara is a no-brainer for anyone who likes drama – in the lash department, at least.
www.spacenk.com
This two-in-one foundation and concealer used by Willoughby can be applied to achieve all-over coverage or as a concealer to targeted areas.
www.lookfantastic.com
Formulated with aloe vera, antioxidant rich rosemary and nourishing jojoba, Willoughby's hair stylist swears by this game-changer which helps to protect and nourish your hair as well as scalp.
There's a lot of hype around this eyeliner, so it's no wonder O'Neill uses it to create the precision feline flicks on Willoughby. Super pigmented, long-lasting and easy to use, its matte formula will leave you impressed.
www.jonesroadbeauty.com
Trust make-up legend Bobbi Brown to come up with one of the best liners we've set our mitts on. Made from a blend of waxes and oils, it's rich, creamy yet light formula transforms and defines lips in seconds.
If you're after definition, length and lift like Willoughby, this will be your bag. The film-forming technology coats lashes in lightweight fibres which serve up a fluttery finish.
Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Main image: Instagram @patsyoneillmakeup and @
