Holly Willoughby’s New Beauty Collection Is Full Of ‘Mirror-Free Make-Up’ To Give You A Perfect Glow

With her glossy hair, flawless make-up looks and show-stopping Dancing On Ice wardrobe, it's no surprise that Holly Willoughby has become a bit of a beauty icon. Look to her lifestyle and wellness brand Wylde Moon - which boasts fragrances, candles and diffusers - for the proof, as well as her long-standing collaboration with luxury beauty buyers club Beauty Pie. For the latter, the TV presenter has just launched a new summer make-up kit, containing everything we need for a great summer glow.

Taking to Instagram Live, Willoughby revealed the Beauty Pie X Holly Willoughby On-The-Glow Edit, £55(member's price), a kit she and the Beauty Pie team have been hard at work curating just in time for holiday season. It features 'four products which are your instant boosts for the summer,' Willoughby explained. 'It's a glow kit, so it suits any skin tone, any skin type. They're just little things that you can keep in your handbag that you can have on-the-go. Mirror-free make-up we're calling it because it's that easy and it'll just give you that little boost, that little edge, that little thing that your skin might need just to make you look glowy in the summer months.'

Showcasing the new exclusive set of Beauty Pie goodies (a brand that also counts Sophie Habboo as a fan), Willoughby explained that achieving a clever beauty kit isn't as complicated (or expensive) as you might think. 'My beauty journey was very slow to get going, I've always been a little useless with stuff, a bit bamboozled with product,' she said. 'I didn't know where to begin, so I ended up doing nothing, over the last year, year and a half, since I've begun this journey with Beauty Pie, I'm beginning to understand it more and I'm beginning to love it more and I'm beginning to feel the benefits not just on my face but in my pocket.'

Those who have been following Willoughby for some time will know this isn't her first rodeo with the brand. Last year, Beauty Pie and Willoughby collaborated on the aptly named The Holly-Day Edit, again comprising of four make-up products hand-picked by Willoughby for the warmer months, including glowy choices of everything from primer to lip balm and eyeshadow. 'You guys went nuts,' Willoughby said while recalling last year's kits, 'you seemed to have really loved it, it sold out pretty quickly, it wasn't around for long, so if you like what you see today I suggest you move fast'. Note taken.

Shop: Beauty Pie X Holly Willoughby On-The-Glow Edit

Get the On-The-Glow Edit for £55 if you're a Beauty Pie member (worth £150). Or, if you’re not a member yet, you can click here to get a free two month trial membership.

Shop: Holly Willoughby's Best Beauty Pie Picks