Holly Willoughby’s Secret to a Flawless Complexion? This Under-£45 Foundation

From mascara to liner, these are her favourite picks...

Holly Willoughby

by Sameeha Shaikh |
Updated on

Holly Willoughby has made quite the return, after laying low for several months. Returning as co-presenter on Dancing On Ice alongside presenting a new game show on Netflix; Celebrity Bear Hunt, Willoughby has been spoiling us with on-screen outfits, and her always infallible beauty looks.

Patsy O’Neill, Willoughby's go-to MUA, often shares a backstage peak into the makings of the TV personality's glam and lucky for us, she shared the exact foundation Willoughby wears to film Dancing On Ice to achieve her flawless complexion. The soft and glossy style included winged eyeliner, sun-kissed cheeks, a peachy nude lip, and a covetable glow which carries all the hallmarks of Willoughby's signature make-up look. The exact product used to achieve said glow? Lisa Eldridge's Seamless Skin Foundation, £44.

Lisa Eldridge Seamless Skin FoundationLisa Eldridge

It's no surprise that Holly's MUA chose this foundation to create the perfect base. The buildable, medium coverage formula looks flawless on the skin and is available in 43 shades so it's guaranteed to look seamless with your skin tone.

From Willoughby's glossy blonde hair to her approachable take on make-up, the much-loved presenter is renowned for her no-fuss approach to beauty. A quick scroll through her Instagram page, as well as that of her make-up artist O'Neill's, is often all you need to lock down the exact make-up buys she makes a play for, whatever the occasion.

Speaking about her approach to make-up and beauty with The Telegraph, Willoughby said, 'my beauty tips are pretty basic, but I think I expect a lot from the products I use. I want minimal products on my bathroom side with maximum effect, so I make sure they work hard for me.' It's no wonder, then, that Beauty Pie is at the top of Willoughby's beauty wishlist.

If this resonates with you and a streamlined routine filled with hard-working, efficacious formulas is what you're all about, look no further than our edit of Willoughby favourite beauty buys to date.

Shop: Holly Willoughby's Favourite Beauty Buys

Beauty Pie Super Healthy Skin™ Ultimate Anti-Ageing Vitamin Cream 2.0
Price: $29 (member's price)

www.beautypie.com

This newcomer is a fresh take on the brand's original best-selling moisturiser. Packed with a 3% Vit-C Complex and 2% niacinamide (vitamin B), as well as hyaluronic acid and the brand's ‎O-Lift Complex, it works to boost radiance, even out tone, firm and lift, while restoring the skin’s barrier. While the average price of a product with the same benefits can go for around £115, if you become a Beauty Pie member, you can snap one up for £29 now (non-member price £58).

Beauty Pie Futurelipstick™ Luxe Shine in You Sexy Thing
Price: $12 (member's price)

www.beautypie.com

If you love a high-shine, glossy lip that feels comfortable and protects your lips all while providing long-lasting colour, look to this. Enriched with nourishing coconut and avocado oils, and pH-active pigments, it feels buttery on application, plumps lips and leaves them awash with a perfectly flattering personalised hue.

Championing a clean, fuss and flake-free formula that will volumise and maximise for a big, bold lash moment, this beauty editor-approved mascara is a no-brainer for anyone who likes drama – in the lash department, at least.

Monika Blunder Beauty Cover Foundation/Concealer
Price: $27 (was £45)

www.spacenk.com

This two-in-one foundation and concealer used by Willoughby can be applied to achieve all-over coverage or as a concealer to targeted areas.

Formulated with aloe vera, antioxidant rich rosemary and nourishing jojoba, Willoughby's hair stylist swears by this game-changer which helps to protect and nourish your hair as well as scalp.

Rare Beauty Perfect Strokes Matte Liquid Liner
Price: $20
https://redirect.viglink.com?key=3e7df617f02211af20ba9781fe3e0a60&prodOvrd=PCR&opt=false&u=WxFDFBUMHhgRR0UcWl4JCkEeAQ5UGEhDCQFGBkRORkEBGlFWAQYOVQIdQFBDBEtQVQMUTU4VUx9IQABcBFhSSFALC1NLGhZVQFRUUhVLQUQQDlJSSxwLBEcRVUxaWhRCDQIbXV4IVUAcW0IRWUFbFwhdCgwIXlULUQhQEHAsc1kVU15oCVZUV0NCRxNGXT0CWFpIUA8CXVhjIHEVEEMJOVtUUw9FXw9eQwYHXFkBR0xDVW4VCkYXUwQLVApYAwpTF0ISXW1CQ14FE1FEX1UADwgJUl0C&x=v1&prdId=9823800083&barcode=A1UPUFYHAwVfAAMGCQQ%3D
Alternative retailers
Sephora$21.00View offer
Walmart$22.12View offer

There's a lot of hype around this eyeliner, so it's no wonder O'Neill uses it to create the precision feline flicks on Willoughby. Super pigmented, long-lasting and easy to use, its matte formula will leave you impressed.

Trust make-up legend Bobbi Brown to come up with one of the best liners we've set our mitts on. Made from a blend of waxes and oils, it's rich, creamy yet light formula transforms and defines lips in seconds.

Hourglass Unlocked Instant Extensions Mascara
Price: $31
https://redirect.viglink.com?key=3e7df617f02211af20ba9781fe3e0a60&prodOvrd=PCR&opt=false&u=WxFDFBUMHhgRR0UcX14TAkFEEA5UGVteC0pASgVXAQdQBVU%3D&x=v1
Alternative retailers
Sephora$16.00View offer
Bluemercury, Inc.$16.00View offer
Nordstrom$16.00View offer
Walmart$21.98View offer

If you're after definition, length and lift like Willoughby, this will be your bag. The film-forming technology coats lashes in lightweight fibres which serve up a fluttery finish.

Sameeha Shaikh is Grazia's beauty writer, working across all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).

Main image: Instagram @patsyoneillmakeup and @

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