Dyson Have Launched Another New Tool, But Is It Worth The Hype?

There is no doubt Dyson changed the hair drying world with its introduction of the Supersonic in 2016. Over the last few years the tool has proved itself to be an industry gold standard that has made its way into celebrity hairstylist kits and hair salon stations the world over. While the brand has expanded its collection of hair tools to include new innovations like the well-loved Airwrap and the new Airstrait, the Supersonic has largely remained the same – a testament to its success. But amid what seems like a flurry of new launches (including their The Dyson Supersonic r hair dryer) Dyson have gone and unveiled another new launch in Seoul, South Korea this week - and it's already shaping up to be the next big thing.

Enter the Dyson Supersonic Nural hair dryer, described as Dyson’s ‘most intelligent hair dryer with new sensor technology.’ Using clever ‘Nural’ technology, an automatic sensor ensures the delicate scalp is protected while drying all hair types quickly. The results? Enhanced shine with no heat damage, the brand claim.

And that’s not where it ends - there are new and improved attachments, too. Expect a new Wave+Curl diffuser that has been specially engineered for waves, curls and coils. And the best part? According to the brand all hair types are 'equipped with attachment recognition, learning a user’s styling preferences, and simplifying their routine for fast healthy drying with no extreme heat.'

But how, exactly, does it differ from the OG Supersonic? It's all in the aforementioned clever scalp care mode, apparently. The sensors know exactly how far away the air is blasting from the hairdryer, preventing any damage. If you've got a sensitive scalp or thinning hair? Then the Nural could be for you.

When is the Dyson Supersonic Nural hairdryer available to buy in the UK?

All we’ve been told? ‘Soon.’ So watch this space.

How much will the Dyson Supersonic Nural hairdryer cost?

The Dyson Supersonic Nural hairdryer will cost £399.99

Where can I buy is the Dyson Supersonic Nural hairdryer in the UK

The Dyson Supersonic Nural will be available soon at Dyson.co.uk and Dyson Demo Stores

Everything you need to know about the Dyson Supersonic r hair dryer

Debuted during the Harris Reed AW24 show the Dyson Supersonic r ™ hair dryer is the brand's lightest, smallest, and most precise styling tool yet, in fact it is 30% smaller, 20% lighter, and more manoeuvrable than its older sister the Supersonic. But it doesn't compromise on quality. Dyson's engineers were able to achieve power, precision and comfort with the inclusion of a new technology streamlined heater, the Dyson HyperdymiumTM motor and intelligent Radio Frequency Identification (RFID) sensors located in each attachment, which adjust the motor and heater automatically to deliver optimal airflow and temperature for your hair. But there's a catch. This new game-changer is a pro-tool only available to professional hairstylists.

Dyson Global Ambassador, Larry King, says, 'When Dyson first launched the Supersonic, it changed the game and now they have done it again by developing the Dyson Supersonic™ r. This new tool will not only give professionals the ability to execute amazing work, but at high speed and at the highest quality.'

Used backstage at the Harris Reed AW24 show, the Dyson Supersonic r ™ hair dryer was key in creating the run of masculine, graphic hair looks courtesy of lead hairstylist Ali Pirzadeh, who notes, 'Dyson celebrates all hair types and has engineered hair tools that have been developed for professional stylists to create a broad range of looks without the need for extreme heat. It’s been wonderful to celebrate the model’s natural hair types and textures using the Supersonic r ™ professional hair dryer’s range of intelligent attachments. It’s so light and so manoeuvrable, it’s like an extension of my own arm.'

It is no wonder then Dyson's latest innovation has been such a hit and is expected to be a resident tool being used backstage across fashion month. In fact, it has been spotted at various shows already including Christian Siriano and Prabal Gurung's presentations in New York.

Everything You Need To Know About The Dyson Supersonic

The Supersonic may have launched back in September 2016, but it still remains one of the most talked about hair tools out there. Hailed as one of the most revolutionary haircare electronic to ever grace the beauty scene, celebrities and A-listers alike have stamped their seal of approval on this hairdryer-to-beat-all-hairdryers. If you're trying to have a 'do that's enough to compete with Kate Middleton's blow dry, this might be the answer to your questions.

But is the Dyson Supersonic Hair Dryer worth the hype? With Dyson hairdryer dupes coming out of the woodwork thick and fast, it might seem hard to tell. But, with its slick metallic design, and lightweight and minimal sound, it is quite simply one of the best hair dryers we've tried. Ever. If you're wondering why, keep reading for our breakdown of everything you need to know about the hair dryer, from noise control to motor power.

Is The Dyson Hair Dryer More Powerful?

Claiming to cut drying time in more than half, we were sceptical. We’ve seen dryers with engines formulated by the fastest cars in the world, and super-turbo tools offering over 1800 watts of power, but did the Dyson go one step further? One of our in-house Grazia writers, a beloved owner of a Supersonic, told us 'It beats them all. I usually leave my hair to air dry while I do my make-up, then blast it off before blow drying it with a round brush. The whole process, which usually takes me 12 minutes (yes, I’ve timed it) took a miraculous four. Pretty impressive, I know.'

But that’s not the only benefit, hair was noticeably shinier too. 'After using the dryer for over a month, the quality of my (very bleached) ends actually felt like they had improved. I’m now less prone to split ends, which in hand means I can wait a little longer between haircuts.' The technology within the dryer is so high-tech that the distribution of heat is more controlled, which in turn will reduce damage and protect your hair’s natural sheen.

Is The Dyson Hair Dryer Quiet?

When James Dyson developed the dryer he wanted to create something silent, or as close to that as possible. Having been frustrated that he couldn’t speak to his wife while she blow-dried her hair, this was an important factor he wanted to include. So, is it really quiet? The short answer is no but it is noticeably less noisy. It’s more ‘loud fan’ rather than a ‘leaf-blowing vacuum sound', which is definitely more tolerable.

Does The Dyson Hair Dryer Look Nicer?

The appearance of the dryer is pretty snazzy, to say the least. Slick, sliver (although there’s a pink option and blue option too), and with a giant hole in the middle, much like the Dyson fans, it looks impressively chic in any bedroom and the dials on the handle are simple and easy to navigate. With four intelligent heat settings (from 28°C- 100°C) and three-speed controls, that can measure the warmth and pressure twenty times a second, you’re not exposed to excessive temperatures, which can lead to hair damage.

Holding the dryer feels a lot more unique, too. The weight is significantly lighter thanks to the 103 engineers that helped input the engine in the handle, rather than the head (where it usually sits). The benefit is that it helps create the perfect balance and in turn, means you won’t get hair dryer arm-ache. Thumbs up indeed.

Can The Dyson Hair Dryer Be Used On Different Hair Types?

Dyson has recently re-engineered its styling attachments to include a smoothing nozzle, styling concentrator, diffuser, gentle air attachment and a wide-tooth comb. Designed for curly and texture hair, the wide-tooth comb helps to create definition and shape, whilst the gentle air attachment goes easy on fine and sensitive scalps.

Is The Dyson Hair Dryer Worth The Money?

£329.99 for a hair dryer isn’t cheap. The only other dryer on the market coming in at this price is the Zuvi Halo Hair Dryer, and that's a top choice, too. With the average power dryer coming in at just over £100, these higher-ticket choices are significantly more expensive. But if you are due a work bonus, out of ideas for birthday presents, or you’re fanatical about hair - this dryer really is worth it.

Will The Dyson Hair Dryer Be Cheaper During The Sales?

In a word, yes! Dyson itself usually has offers during the festive period, and most retailers will offer some sort of discount, too. Previously on the Dyson website, the brand has hosted a Winter Event which offers customers a complimentary presentation case and brush kit worth £100, when you buy the dryer for £329.99.

You can shop the Dyson Hair Dryer on Boots, John Lewis, Currys, Very, Argos, and Dyson.co.uk.

Shop: Dyson Supersonic Hair Dryer

Shop: Refurbished Dyson Supersonic Hair Dryer

As a refurbished item, the price is already a bit lower, but with extra money off, you can snap up the Dyson for a bargain price. Shop the offer below.

Rachael Martin is Grazia’s Junior Beauty Editor where she covers all things beauty, health and wellness.