In case you didn't know, the Amazon Prime Day sale is on. As one of the biggest sale events in the shopping calendar, this is the time to stock up on your favourite beauty buys or the viral products you've been eyeing up on TikTok for far too long, because Amazon is offering up impressive beauty deals across thousands of skin, make-up and hair essentials. If you don't know where to begin (we don't blame you, there's a lot on offer), allow us to enlighten you. Right now, you can save over 40% on professional hairstylist and A-list-approved hair heroes from Color Wow. Think, the always-viral Dream Coat Supernatural Spray and Xtra Large Bombshell Volumizer, which comes highly-rated by our very own head of beauty, Annie Vischer, who used the root lifter on her wedding day.
She's not the only one obsessed. Even Jennifer Lopez and Kim Kardashian have given the brand the seal of approval, the latter has been known to use the Color Wow Extra Strength Dream Coat courtesy of her go-to hairstylist, Chris Appleton, who is also a director of the brand. The brand is well-loved among celebrity circles as well as TikTok because of its hardworking, game-changing, and anti-humidity formulas that are known to lend an otherworldly, glass-like smooth finish to hair. No matter if you are long and straight, or bouncy and coily, there is a Color Wow product ready to tend to your hair type. And with impressive offers up for grabs on Amazon, you can enjoy them for a fraction of the cost.
Shop: The Best Color Wow Products To Shop Now
Sameeha Shaikh, beauty writer, says: 'If like me your hair is prone to a frizzy halo, you'll know that getting a super sleek finish requires a touch more effort. To take the work out of achieving a smooth style, something I like to wear occasionally when my natural wavy and fluffy hair has had a break from tools and styling products, I reach for this. I apply it liberally into damp hair (a must) and use my Dyson Airwrap to lock the hardworking formula into place. I always love the long-lasting, slick style it creates which honestly lasts all week. Color Wow was eager to let everyone get in on the action, so you'll find an Extra Strength, £18.24, and Curly Hair, £19.50, iteration too, plus they're all on sale now, This is not a drill!'
Annie Vischer, head of beauty, says: 'As someone with long, fine hair (and lots of it) I had one major dilemma when it came to my wedding - how could I wear it down all day without it going flat? Fortunately for me my miracle-worker of a hair stylist, Dom Seeley, had the answer: the Color Wow Xtra Large Bombshell Volumizer, my wedding day discovery, the product that delivered the body I was after and made it last.'
Rachael Martin, beauty director, says: 'According to the press release (which I've really scrutinised) the Money Mist can "adjust to an individual fibre’s needs because of the diversity of size, molecular weight and type of ingredients found in the formula." This means that each hair fibre is flooded with the exact level of peptides, hydration and conditioning it needs to strengthen, moisturise and smooth texture. There's Color Wow's proprietary Baolyzed Amino Acid Complex to thank for that, created by renowned chemist Dr. Joe Cincotta. It's this complex that penetrates the hair shaft easily, helping to reinforce the hair from the inside out. The results? Nourished, more hydrated, and, ultimately, more expensive-looking hair.' Read her full review here.
Sameeha Shaikh is Grazia's beauty writer, covering all categories to bring you insights on the latest trends, industry news and the products you need to know about, viral or not (most probably viral).
Main image: Instagram @colorwowhair