Kim Kardashian isn't a stranger to a hair transformation. From the short, blonde bob that broke the internet to the Barbie-inspired up-do that TikTok scrambled to recreate, there's no denying that if Kardashian does it, the masses will follow.
Despite her form for switching up her strands, the star does consistently revert back to one signature look. Think: glossy brunette hair without so much of a hint of frizz. According to her hairdresser Chris Appleton, there's one product in particular to thank for that.
In numerous viral videos on TikTok, Appleton has demonstrated the moisture wicking prowess of the Color Wow Extra Strength Dream Coat, stating, 'This is how I get the hair so shiny, Dream Coat literally changes the texture of the hair...honestly, it's pretty wow.'
Made as a 'heat-activated, shine-enhancing anti-humidity hair spray' it's a mist suited to all hair types and designed to provide glossy, waterproof hair - all with built-in heat protection.
And if Kim Kardashian's silky strands don't convince you, then perhaps a hefty discount (and thousands of positive reviews) will...
Shop: COLOR WOW Extra Strength Dream Coat
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If you find yourself battling dryness and frizz, the Color Wow Extra Strength Dream Coat will be quick to remedy your hair woes. Look familiar? This upgraded, extra strength version of the original spray - which boasts a whopping 140.7 million views on TikTok and is backed by beauty fans across the web - is a undisputed hero to house in your beauty arsenal for smooth, ultra shiny hair.
Rachael Martin is Grazia’s junior beauty editor. Originally from Northern Ireland, she studied English Literature at Queen’s University Belfast, before moving to London to pursue a career in magazine journalism. After interning at Stylist and Harper’s Bazaar she dipped her toes into the world of beauty writing and never looked back. Rachael became style writer for heat! magazine before going onto work as digital writer for Boots Health and Beauty. Her special interests include fragrance (rose based scents have her at hello), new skincare innovations, and copious cups of tea. Now, at Grazia, you'll find her writing about beauty, health and wellbeing.