I’m A Shopping Expert – Here Are The Best Prime Day Deals To Shop Right Now, From Dyson To Apple

Plus, Levi's, Ninja, Nespresso and more are all getting in on the action.

amazon prime hero

by Gemma Lavers |
Updated on

If you're a savvy shopper, you'll know that all the best deals aren't just saved for Black Friday. Amazon Prime Day happens a couple of times a year, and, if you're a Prime member, it's a brilliant mid-year opportunity to save on everything from beauty products to household essentials, plus you can bag a discount on fashion essentials and clothing, too.

Amazon can be a notoriously tricky website to navigate, especially during sales events where you might feel bombarded with discount coupons and 'limited time deal' notifications. To save you from the deal-hunting abyss, I've delved into the depths of Amazon to bring you a list of the best deals (that are still live) and are sure to bring you excitement, great value and perhaps a touch of indulgence. I'll be updating this piece throughout the sales event (which runs from 8th July - 11th July), so keep checking back. for the freshest deals.

PSA: If you've had your eye on pretty much anything tech-related, this is your time to bag it at a stellar price. Coveted tech items that are usually on sale include Apple AirPods, Shark FlexStyle, Dyson Airwrap and even a MacBook or two. There are also great discounts on fashion and beauty items, like the Color Wow Dream Coat Supernatural Spray, loved by Kim Kardashian, and the Levi's jeans loved by Hailey Bieber and Beyoncé.

The best Amazon Prime Day deals, at a glance:

Best Apple AirPods deal: Apple AirPods Pro 2 Wireless Earbuds, was £229, now £179

Best Dyson Airwrap deal: Dyson Airwrap i.d.™ Multi-Styler and Dryer, was ££479.99, now £399

Best Dyson AirStrait deal: Dyson Airstrait™ Straightener, was £449.99, now £359.99

Best Apple MacBook deal: Apple 2025 MacBook Air 15-inch Laptop, was £1,399, now £1,207

Best Amazon FireStick deal: Amazon Fire TV Stick 4K, was £59.99, now £27.99

Best airfryer deal: Ninja Foodi Dual Zone Digital Air Fryer, was £218.99, now £124.99

Best Ring Doorbell deal: Ring Battery Video Doorbell , was £99.99, now £49.99

The best Levi's jeans deal: Levi's, Women's Ribcage Full Length Jeans, was £111.63, now £48.84

Shop: The Best Amazon Prime Day Deals

Amazon Prime Day tech deals

22% off

Apple AirPods Pro 2 Wireless EarbudsApple
Price: $179 (was £229)

Apple delivers on top-tier sound quality, noise-cancelling and long-lasting battery life with the Apple AirPods Pro 2 wireless earbuds. Comfortable to wear for long periods and with that seamless Apple user experience, they're ultra-popular for a teason.

17% off

Dyson Airwrap i.d.™ Multi-Styler and DryerDyson
Price: $399 (was £479.99)

Beauty writer, Sameeha Shaikh, says: 'The Airwrap is slick, seamless and, let's be honest, sexy. It helps me to create a number of styles - bouncy blow dry, super straight, Hollywood-style waves, voluminous curls – with little time and fuss, plus the style really lasts, sometimes up to a week. Since getting to grips with it, I've found it easy on the hands and hair thanks to its pretty lightweight nature, the ease of use and the all-important tech that ensures hair is left looking hot sans damage.' Read her full Dyson Airwrap review here.

53% off

Amazon Fire TV Stick 4K (Newest Gen)Amazon
Price: $27.99 (was £59.99)

If you don't have a Firestick in your home, you truly aren't living. Easy to use and set up, you'll have a world of entertainment at your fingertips, allowing you to stream to your heart's content, plus more.

29% off

Apple AirTag (4 Pack)Amazon
Price: $84 (was £119)

Never lose your stuff again with this four pack of ingenius Apple AirTags, now with almost 30% off for Amazon Prime Day.

20% off

Price: $359.99 (was £449.99)

Beauty director, Rachael Martin, says: 'First impressions - it’s pretty and it’s satisfyingly quiet. The slick metallic design and lightweight feel make it a pleasure to use. My hair went from looking unruly and dry, to smooth, silky and soft – all in a breezy 15 minutes. If you’re someone who likes to have smoother hair (that's not poker straight) or, if like me, you tend to straighten your hair before curling it, then the Dyson Airstrait could be just the ticket.' Read her full Dyson Airstrait review here.

14% off

Apple 2025 MacBook Air 15-inch LaptopAmazon
Price: $1,207 (was £1,399)

Lightweight, powerful, intelligent and thoughtfully designed, the 2025 MacBook Air 15-inch laptop promises the excellent quality we've come to expect from Apple. With 18 hours of battery life, a 15.3-inch Liquid Retina display, a 12MP Center Stage camera, three mics, and six speakers with Spatial Audio, it doesn't get any better than this for Apple fans.

51% off

Braun IPL Silk-Expert Pro 5Amazon
Price: $299.99 (was £610)

It's no secret that professional laser hair removal is expensive and takes numerous trips back and forth to a salon. With Braun's at-home kit, you can kiss those pesky hairs goodbye once and for all, without the need to even step foot outside your home.

44% off

Amazon Echo Dot (5th Generation)Amazon
Price: $30.99 (was £54.99)

If you've been on the hunt for an Echo Dot for your bedroom/living room kitchen (insert any room of your choice here), then waiting until it's in the sale is a great idea. Available in three different colours; charcoal, deep sea blue and glacier white, the handy device will suit any kind of home interior.

Amazon Prime Day homeware deals

37% off

eufy Omni C20 Robot Vacuum Cleaner with MopAmazon
Price: $379 (was £599)

An all-in-one cleaning station deisigned to make busy lives easier, the eufy Omni C20 has nearly 5000 reviews and an average rating of 4.4 stars.

43% off

Ninja Foodi Dual Zone Digital Air FryerAmazon
Price: $124.99 (was £218.99)

The number one best-seller in the air fryers category has a whopping 43% off for Prime Day, and it's ideal for creating delicious family dinners while saving on your energy bills.

50% off

Ring Battery Video Doorbell (2024 Release)Amazon
Price: $49.99 (was £99.99)

Half-price this Prime Day, the Ring Doorbell provides peace of mind and security, plus hopefully means you'll never miss a parcel again.

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42% off

Nespresso Creatista Plus Automatic Pod Coffee MachineAmazon
Price: $279.99 (was £479.95)

Delicious, decadent at-home coffees await you with Nespresso's Creatista, a must-have for the discerning coffee lover.

24% off

Le Creuset Stoneware Coffee MugAmazon
Price: $12.92 (was £17)

You won't find a more chic mug anywhere other than Le Creuset. Available in a range of colours (anything from teal to cream), and sizes from 100ml all the way up to 400ml, this mug is as practical as it is aesthetic. Plus, it's microwave, oven, dishwasher and freezer safe.

Amazon Prime Day fashion deals

Head to our dedicated Prime Day fashion deals page for more.

56% off

Levi's, Women's Ribcage Full Length JeansAmazon
Price: $48.84 (was £111.63)

A pair of classic blue jeans goes. along way, and this Levi's pair with its mid blue wash and straight cut are perfect for wearing with just about everything.

20% off

JW PEI Women's Harlee Shoulder BagAmazon
Price: $72 (was £90)

Vegan-friendly brand, JW PEI, has lots of styles discounted for Prime Day, including this do-it-all shoulder bag available in a range of colourways.

26% off

Calvin Klein White T-ShirtAmazon
Price: $18.62 (was £35)

This iconic Calvin Klein tee will be one of the hardest working pieces in your wardrobe.

Amazon Prime Day beauty deals

Visit our dedicated Prime Day beauty deals round-up for more.

43% off

COLOR WOW Extra Strength Dream CoatAmazon
Price: $18.24 (was £32)
Alternative retailers
FragranceNet.com$30.09View offer
Walmart$32.00View offer
Ulta$32.00View offer
Kohl's$32.00View offer

Loved by Kim Kardashian's hair stylist, Chris Appleton, plus with thousands of positive review to boot, this hair mist provides glossy, waterproof hair, and has built-in heat protection.

18% off

Embryolisse Concentrated Milk CreamAmazon
Price: $16.46 (was £20)
Alternative retailers
FragranceNet.com$19.59View offer
Walmart$29.00View offer
Dermstore$29.00View offer
SkinStore$29.00View offer

One of these creams is sold every thirteen seconds, and if that doesn't tell you how great it is, then nothing will. Loved by the likes of Lady Gaga, Sydney Sweeney and Gwyneth Paltrow, the cream serves as a primer, moisturiser, makeup remover (and pretty much everything else in between).

28% off

Elemis Dynamic Resurfacing Facial PadsElemis
Price: $33.21 (was £46)
Alternative retailers
FragranceNet.com$44.79View offer
Ulta$65.00View offer
Sephora$65.00View offer
Macy's$65.00View offer

Powered by lactic acid, probiotic ferment complex and Elemis' patented Tri-Enzyme Technology to break up dead skin cells, promote cell turnover and improve texture and tone.

55% off

Colgate Max White Overnight Teeth Whitening SerumAmazon
Price: $9 (was £20)

The best thing about the Colgate Whitening Serum is that you can incorporate this into your beauty routine while you sleep. The whitening pen included is quick drying, enamel safe, and is said to start working from the first use.

Extra £3 off with voucher

L'Oreal Paris Glow Enhancer Lumi GlotionAmazon
Price: $8.99 (was £12.79)
https://redirect.viglink.com?key=3e7df617f02211af20ba9781fe3e0a60&prodOvrd=PCR&opt=false&u=WxFDFBUMHhgRR0UcQUMEEkZJDghNQ1RUEg1aC1dPQ0BKW0kJRFRWCh1CU0NYEktCURAAXV5LVEsJRghZTFFfCkMNCVgcWgNUW0dcHAYKXUdMCU1aVA%3D%3D&x=v1&prdId=10968945228&barcode=A1YBVFYDAwNXBQIHBgE%3D
Alternative retailers
Walmart$33.00View offer

This unassuming L'Oreal product is a staple among celebs like Eva Longoria, Helen Mirren, and Kendall Jenner - whose makeup artist Mary Phillips confirmed the use of said product on her Instagram. The Glow Enhancer is made to, well, make your skin looks extra glowy (and let's be honest, we probably could all use a bit of that in the winter months), and is also formulated to keep your skin hydrated for 24 hours.

40% off

Weleda Skin Food Dry Skin MoisturiserAmazon
Price: $7.22 (was £12)
Alternative retailers
Walmart$14.04View offer
Target$17.99View offer
Dermstore$19.99View offer
SkinStore$19.99View offer

The Weleda Skin Food is made from a blend of calendula and chamomile, and can be applied almost anywhere - from face, to body, to nail cuticles. It's the ultimate skincare essential that according to Victoria Beckham, will keep skin hydrated and moisturised.

36% off

CeraVe Foaming Cleanser With NiacinamideAmazon
Price: $11.81 (was £18.50)
Alternative retailers
FragranceNet.com$16.09View offer
Walmart$31.50View offer

Our CeraVe obsession is still very much here. The foaming cleanser is a simple (but effective) product you can easily add to your current skincare routine, containing three essential Ceramides to help the skin's natural barrier.

When is Amazon Prime Day 2025?

Amazon Prime Day takes place on 8th July 2025 and continues until the 11th - so there's plenty of time to snap up a bargain, whether it's fashion, beauty or tech.

How often is Amazon Prime Day?

Since its launch back in 2015, Amazon Prime Day has become a somewhat beloved tradition that us honourable deal-seekers eagerly anticipate now each year. There tends to be a few a year, but all you need to know is that Prime Day is your ticket to scoop up savings galore across every imaginable category.

What deals can you expect from Amazon Prime Day 2025?

As with previous Amazon sales events, Prime Day is expected to bring a wide range of discounts across countless brands and products. While we can’t say for certain which items will be reduced, there’s a strong likelihood that favourites like Levi’s, Le Creuset, Weleda, and Elemis will be included - if past events are anything to go by.

How do I get Amazon Prime?

Joining Amazon Prime itself is a breeze (perhaps too easy some may say). Simply visit Amazon Prime, fill in a few details and voilà, a 30-day free trial unlocks an entire world of perks. You'll get free next-day delivery (maybe even same-day in your area), dance away to unlimited songs , and dive into a sea of films and TV shows via Prime Video. Plus, you can also test-drive your fashion favourites with Amazon's 'Try Before You Buy' feature that let's you try on your purchases before committing. Once your trial is up, it's £8.99 a month to continue.

Is Prime Day better than Black Friday?

While Black Friday sees nearly every beauty retailer slash prices, Prime Day plays by different rules - it's exclusive to Amazon, and only for Prime members. But don’t overlook it. If you're hoping to score early deals on your go-to beauty brands without waiting until November, think of Prime Day as your insider access to major savings.

Gemma Lavers is a fashion commerce writer at Grazia. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).

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