Remember When Every Celebrity Had Their Own Perfume? Now It’s Sex Toys

Dakota Johnson is the latest celebrity to launch her own vibrator, and this is a trend we can get onboard with...

Celebrity sex toys

by Georgia Aspinall |
Updated on

This morning, Dakota Johnson announced a brand new product from her sexual wellness start-up, Maude, on Instagram: a powerful, discreet vibrator called ‘Drop’. Posting the product launch on Instagram, Dakota says she keeps hers in her purse in what might be the most telling clue of all time that Chris Martin definitely has a type - you know, women who love sexual wellness and carry vibrators everywhere with them.

An ‘all-body massager that can be used to stimulate all erogenous zones’, the Drop is currently only available in the US with an ‘international waitlist’ available for those of us waiting for our own Dakota-sponsored orgasms across the pond.

Why are we telling you about a product that’s only available in the US, you might ask? Well, because with this announcement it’s clear a very exciting new trend has begun: celebrity vibrators are the new go-to business venture for Hollywood’s elite.

There's Lora DiCarlo, co-owned by Cara Delevingne and Lora DiCarlo, a sexual wellness company that made over £5million in revenue in the first year of business. Then, Gwyneth Paltrow's Goop which hosts an assortment of sexual wellness products, from vibrators to vaginal eggs, and earlier this year Lily Allen partnered with Womanizer for the ‘Liberty’ vibrator – a product launch that was so popular, it was trending on Google across the UK.

Now, with Dakota launching her very own vibrator with Maude – for which she is co-creative director – it seems celebrity vibrators have risen from the ashes of celebrity perfumes.

What’s more chic that championing women’s sexual wellness?

Long gone are the days someone gets famous, brings out their signature scent in an overpriced bottle and forges a million-dollar empire (we’re looking at you, Paris – entrepreneurial queen), now celebrities are forced to be more inventive. Often going outside of their personal brand to form companies you might not even know they’re a part of without some digging, Hollywood has turned merchandise chic.

And these days, what’s more chic that championing women’s sexual wellness? Gifting women orgasms, destigmatising female masturbation and making some major cash doing it? It’s actually quite surprising this hasn’t become a trend sooner.

So, watch this space ladies. With celebrities like these shouting about female pleasure and creating the products we need to experience it, we’re bound to have a ton more Hollywood-endorsed vibrators in the near future – and we can’t wait…

Scroll for the best celebrity-owned or endorsed sex toy companies

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Celebrity-Endorsed Sex Toy Companies - Grazia

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Maude

Dakota Johnson is co-creative director of Maude, a sexual wellness company that launched it's first 'all-body massager' in April 2021. Drop, a three-speed vibrator designed to massage all the erogenous zones, is only available in the US, but you can add your name to an international waitlist for orders from the UK.

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Lora DiCarlo

Lora DiCarlo is co-owned by Cara Delevingne and Lora DiCarlo, hosting a whole range of vibrators and sex toys. From clitoral stimulators to 'warming vibrators' and dual stimulation toys, Lora DiCarlo hosts an elite range of toys starting from £90. Their best-seller is a robotic clitoral massager for £150 which mimics oral sex - and yes, if you're thinking about buying it, you should... you deserve it.

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Womanizer

Womanizer launched a special edition vibrator with Lily Allen in early 2021 - so popular it trended on Google for days. The clitoral stimulator is contact-free, using their Pleasure Air technology to suck and massage at the same time for the ultimate orgasm.

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Goop

Goop brought out their first vibrator to sell-out success, with their Double Sided Wand Vibrator boasting two ends each used for different types of stimulation. The ball end uses deep, rumbly vibrations for clitoral stimulation while the other, the slim, flexible end, can be used both internally and externally - vibrating with eight pulsating patterns.

Click through for even more sex toys and vibrators for women

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The Best Solo Sex Toys For Women

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Womanizer Premium 2, WAS £169, NOW £139

Dubbed the 'Prada of sex toys', the Womanizer Premium 2 has more intensity levels than their other - already incredible - product line and an improved Autopilot function to take you on new, unpredictable adventures...

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We Vibe Melt, £119

A connected and contactless clitoral stimulator, this sex toy features patented Pleasure Air technology which stimulates the sensitive nerve endings of the clitoris with pulsating air waves and gentle suction. The slim and ergonomic design makes it easy to slip between two partners during sex, or to use by yourself - whatever makes you happiest!

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CREDIT: Womanizer

Liberty by Lily Allen, £89

The upgraded Womanizer vibrator, Lily Allen's 'Liberty' has received rave reviews. It's no surprise coming from the mother of all sex toy companies, and at just £89 it's one of their cheaper options. Don't be deterred by the price though, the orgasms you'll be having with this are more than worth it.

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CREDIT: Womanizer

Womanizer Duo, £179

The holy grail of vibrators, the Womanizer Duo has been remastered twice to create the ultimate solo sex toy. Combining the Pleasure Air technology of the Pro 40 - that stimulates your clitoris by mimicking oral sex (but better) - with a G-Spot massager intended to make you feel 'full', it's the definition of perfection. At £179 though, you're paying for it. But make no mistake, this is the best investment in yourself you'll ever make - you deserve it.

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Doxy Extra Powerful Massage Wand Vibrator, £89.99

With 4.5 star reviews across the board and tons of Google search around the Doxy wand, this vibrator is proving popular. It has incredibly strong vibrations operated via large buttons for easy operation during play and an ergonomic body for complete control over pressure levels and angles.

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LELO ORA 3 Oral Pleasure Massager Aqua, £130

On the even steeper side, the Lelo Ora 2 is the worlds only oral sex stimulator. For £130, you can only hope it fulfils expectations, but as the winner of the Cannes Lions award, we don't doubt it will.

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Lovehoney Magic Wand Vibrator, £49.99

With 4.5 stars and over 1300 reviews, you know this one has to be good. The mains powered wand means even stronger vibrations, which you can tailor yourself by increasing speed with the wheel function. For £49.99, it's a sex toy draw necessity (if you don't have a sex toy draw are you even human?)

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Womanizer Pro 40, WAS £119, NOW £59

When this product launched, it caused quite the stir in the sex toy community. Taking away fears of over-stimulation and sensitivity loss, this toy doesn't actually touch your clitoris. Don't be fooled though, the suction and pressure waves do enough to give you your best orgasm yet. At £89, we'd bloody hope so.

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Lovehoney Love Egg, £12.99

A personal favourite, this Love Egg is the cheapest vibrator of the bunch but by far the most recommended. It's speed wheel means you can go from mild to intense in seconds. While it may not be the prettiest vibrator in the world, it's one I will forever stand by. The reviews speak for themselves, and the power will be the best surprise of all. Currently out of stock

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Womanizer Classic 2, £119

A must-have in any sex toy draw, the Womanizer Classic 2 is discreet, simple and powerful. The new version comes with a unique and brand-new Afterglow feature which provides a relaxing end to an orgasm when the clitoris is the most sensitive. By short pressing the power button, the Afterglow feature allows the toy to quickly switch back to the lowest intensity level to finish your climax in a more comfortable way. Honestly, they think of EVERYTHING. Currently sold out

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Bondara Jessica Rabbit, £12.99

Luckily for you, Bondara's best-selling toy is also our cheapest rabbit on offer. At £12.99, you can't really go wrong with this one. Targeted towards beginners, it will ease you into vibrators if you're inexperienced. There's no time like the present to give it a try...

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Thanks For Cumming, Wally, £70

Wally is a clitoral vacuum stimulator who will keep you cumming back for more. With eight settings there is something for everyone, but don't be fooled by its size, this toy packs a punch. This innovative waterproof vibrator replicates the sensation of oral sex. It does this by using suction to stimulate the whole clitoris leading to enhanced pleasure. Wally recharges fast so it can go all night, which makes it the perfect toy for every situation.

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Aura Vibe, £67.99

This vibrating 'personal massager' is perfect if you're looking for a more discreet option. The noise out of it is kept to an absolute minimum, even on the highest intensity setting (for which there are three, and seven vibration patterns).

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Womanizer Scarlet 3, £69

The Scarlet 3 packs the same clitoral stimulating punch as other Womanzier products, but in a smaller package. It fits in your palm nicely for easy placement, a perfect addition to solo or partner play for beginners... but make no mistake, the orgasm is expert level.Currently sold out

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12 Nights of Pleasure Advent Calendar, £171 (worth £310)

Ann Summers are ahead of the curve this Christmas, releasing their sex toy advent calendar 12 Days Of Self Love with over £300 worth of products. From accessories to spice up your sex life to their most-beloved vibrators (we can confirm the mini rampant rabbit is just as effective as the large version, oh yes), this is a gift your friends will be thanking you for for years...

Read More:

The Best Sex Toys And Vibrators For Women, Tried And Tested

The Zoella Vibrator Scandal Proves Exactly Why We Should Be Teaching Teens About Female Pleasure

A Sex Toy Company Wants The NHS To Start Prescribing Masturbation

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