Gwyneth Paltrow’s Goop Has Brought Out A Double-Sided Vibrator But Will It Live Up To The Hype?

‘Although we may have dabbled in hyperbole once or twice, after you give this vibrator a whirl, you may accuse us of understatement.’

Gwyneth Paltrow

by Georgia Aspinall |
Updated on

Gwyneth Paltrow made herself the ultimate meme today in honour of promoting Goop’s newest product: a double-sided vibrator. Yes, the brand that brought you vaginal Jade Eggs and the infamous ‘This Smells Like My Vagina Candle’ is now hoping to bring you an orgasm alongside their many wellness endeavours.

The Goop Double-Sided Wand Vibrator retails at $95 (£68) which actually, in the world of sex toys and Goop-land in general, is relatively cheap. It promises to combine the best of both worlds – that is clitoral and penetrative stimulation – with a massage ball on one end and a vibrating wand on the other, for an easy switch depending on what you’re in the mood for.

More than that, Goop considers the vibrator an art piece, writing ‘we also wanted it to look like something you’d leave on your nightstand as a functional objet d’art,’ in their blog post about the latest Paltrow project. In a hilariously self-aware description of the ‘powerful and firm’ vibrator, the website wrote ‘Although we may have dabbled in hyperbole once or twice, after you give this vibrator a whirl, you may accuse us of understatement.’

And while double-sided wand vibrator is receiving it’s fair share of attention, the Gwyneth meme is taking centre-stage. The actor turned entrepreneur posted a picture of the 1999 Academy Awards, replacing the Oscar she won that year for Shakespeare in Love with the double-sided wand as she beamed at cameras on the red-carpet. Honestly, this woman is ahead of the game when it comes to self-promotion.

But what we’re obsessed with is the growing trend of celebrities entering the sex-toy market. From creating their own sex toys, a la Gwyneth and Lilly Allen, to endorsing particular brands – celebrity sex toys are slowing becoming the new celebrity alcohol brands. And why the hell not? The more we see powerful women embracing masturbation and sexual pleasure, the less stigmatised it will become to talk about at large.

Hell, you can even burn Gwyneth’s vagina candle while testing out the new Goop vibrator if you want the ultimate Gwyneth sexual experience – if that isn’t a conversation starter over (our eventual) bottomless brunches we don’t know what is.

Click through for the best sex-toys for women, including Lily Allen's Liberty vibrator with Womaniser...

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The Best Solo Sex Toys For Women

Womanizer Premium1 of 15

Womanizer Premium 2, WAS £169, NOW £139

Dubbed the 'Prada of sex toys', the Womanizer Premium 2 has more intensity levels than their other - already incredible - product line and an improved Autopilot function to take you on new, unpredictable adventures...

The Best Solo Sex Toys For Women - Grazia2 of 15

We Vibe Melt, £119

A connected and contactless clitoral stimulator, this sex toy features patented Pleasure Air technology which stimulates the sensitive nerve endings of the clitoris with pulsating air waves and gentle suction. The slim and ergonomic design makes it easy to slip between two partners during sex, or to use by yourself - whatever makes you happiest!

The Liberty Lily Allen3 of 15
CREDIT: Womanizer

Liberty by Lily Allen, £89

The upgraded Womanizer vibrator, Lily Allen's 'Liberty' has received rave reviews. It's no surprise coming from the mother of all sex toy companies, and at just £89 it's one of their cheaper options. Don't be deterred by the price though, the orgasms you'll be having with this are more than worth it.

Womanizer Duo4 of 15
CREDIT: Womanizer

Womanizer Duo, £179

The holy grail of vibrators, the Womanizer Duo has been remastered twice to create the ultimate solo sex toy. Combining the Pleasure Air technology of the Pro 40 - that stimulates your clitoris by mimicking oral sex (but better) - with a G-Spot massager intended to make you feel 'full', it's the definition of perfection. At £179 though, you're paying for it. But make no mistake, this is the best investment in yourself you'll ever make - you deserve it.

Doxy Extra Powerful Massage Wand Vibrator5 of 15

Doxy Extra Powerful Massage Wand Vibrator, £89.99

With 4.5 star reviews across the board and tons of Google search around the Doxy wand, this vibrator is proving popular. It has incredibly strong vibrations operated via large buttons for easy operation during play and an ergonomic body for complete control over pressure levels and angles.

LELO ORA 3 Oral Pleasure Massager Aqua6 of 15

LELO ORA 3 Oral Pleasure Massager Aqua, £130

On the even steeper side, the Lelo Ora 2 is the worlds only oral sex stimulator. For £130, you can only hope it fulfils expectations, but as the winner of the Cannes Lions award, we don't doubt it will.

Lovehoney Wand7 of 15

Lovehoney Magic Wand Vibrator, £49.99

With 4.5 stars and over 1300 reviews, you know this one has to be good. The mains powered wand means even stronger vibrations, which you can tailor yourself by increasing speed with the wheel function. For £49.99, it's a sex toy draw necessity (if you don't have a sex toy draw are you even human?)

womaniser8 of 15

Womanizer Pro 40, WAS £119, NOW £59

When this product launched, it caused quite the stir in the sex toy community. Taking away fears of over-stimulation and sensitivity loss, this toy doesn't actually touch your clitoris. Don't be fooled though, the suction and pressure waves do enough to give you your best orgasm yet. At £89, we'd bloody hope so.

Love Egg9 of 15

Lovehoney Love Egg, £12.99

A personal favourite, this Love Egg is the cheapest vibrator of the bunch but by far the most recommended. It's speed wheel means you can go from mild to intense in seconds. While it may not be the prettiest vibrator in the world, it's one I will forever stand by. The reviews speak for themselves, and the power will be the best surprise of all. Currently out of stock

Womanizer Classic10 of 15

Womanizer Classic 2, £119

A must-have in any sex toy draw, the Womanizer Classic 2 is discreet, simple and powerful. The new version comes with a unique and brand-new Afterglow feature which provides a relaxing end to an orgasm when the clitoris is the most sensitive. By short pressing the power button, the Afterglow feature allows the toy to quickly switch back to the lowest intensity level to finish your climax in a more comfortable way. Honestly, they think of EVERYTHING. Currently sold out

Bondara Rabbit11 of 15

Bondara Jessica Rabbit, £12.99

Luckily for you, Bondara's best-selling toy is also our cheapest rabbit on offer. At £12.99, you can't really go wrong with this one. Targeted towards beginners, it will ease you into vibrators if you're inexperienced. There's no time like the present to give it a try...

Thanks For Cumming, Wally, £7012 of 15

Thanks For Cumming, Wally, £70

Wally is a clitoral vacuum stimulator who will keep you cumming back for more. With eight settings there is something for everyone, but don't be fooled by its size, this toy packs a punch. This innovative waterproof vibrator replicates the sensation of oral sex. It does this by using suction to stimulate the whole clitoris leading to enhanced pleasure. Wally recharges fast so it can go all night, which makes it the perfect toy for every situation.

Aura Vibe13 of 15

Aura Vibe, £67.99

This vibrating 'personal massager' is perfect if you're looking for a more discreet option. The noise out of it is kept to an absolute minimum, even on the highest intensity setting (for which there are three, and seven vibration patterns).

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Womanizer Scarlet 3, £69

The Scarlet 3 packs the same clitoral stimulating punch as other Womanzier products, but in a smaller package. It fits in your palm nicely for easy placement, a perfect addition to solo or partner play for beginners... but make no mistake, the orgasm is expert level.Currently sold out

12 Nights of Pleasure Advent Calendar15 of 15

12 Nights of Pleasure Advent Calendar, £171 (worth £310)

Ann Summers are ahead of the curve this Christmas, releasing their sex toy advent calendar 12 Days Of Self Love with over £300 worth of products. From accessories to spice up your sex life to their most-beloved vibrators (we can confirm the mini rampant rabbit is just as effective as the large version, oh yes), this is a gift your friends will be thanking you for for years...

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