Aspen Gold Is The Rich New Shade NYFW Predicts Will Be As Big As Millennial Pink For SS19

I think I can pinpoint the first moment I noticed what’s been dubbed ‘Aspen Yellow’, it was worn by the strikingly beautiful Amal Clooney at Prince Harry and Meghan Markle’s wedding. Her Stella McCartney dress was of a vivid marigold hue, the same shade that Pantone has named an ’it’ colour for the spring/summer 19 shows.

At New York Fashion Week, the first stop on a packed month of ss19 catwalk shows, the collections were soaked in Aspen Gold - so called, I’m guessing because this solid honey shade gilds the furniture, jewellery and lives of those wealthy enough to frequent the luxury ski resort.

It might not be such a coincidence that this potent colour washed the runways of Mansur Gavriel, Brandon Maxwell, Marc Jacobs and Oscar de la Renta as the Pantone colour experts included it in their trend-predication pack, which designers for the cool price of $1000 can subscribe to.

Ever since La La Land and Emma Stone’s unforgettable canary dress, yellow’s fashion stock has been on the rise. So popular is the sunshine shade that writer Haley Nahem even coined it Generation Z yellow. Sure the Snapchat logo made a persuasive case for this vivid colour appealing to a younger generation, but from Beyoncé’s Roberto Cavalli ruffled gown in her Lemonade film to Kim Kardashian’s recent fluoro addiction it’s ignorable pop culture pull is blind to age. In fact, yellow it’s many guises seems to be like black, or white, a truly democratic colour.

The further translation of yellow into something warmer and softer than it’s previous neon or lemon variations makes a compelling case for Aspen Gold.