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It’s Official, We Should All Be Wearing Yellow

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I for one am extremely tired of hearing ‘XXX is the new black’. But, this time it’s real. Yellow like Vincent Van Gogh’s sunflowers, like Beyonce fabulously smashing up cars, like Snapchat, like Amal Clooney trouncing everyone (Meghan included?) at the Royal Wedding. This single shade that’s been reductively called ‘Gen Z’ yellow is coming for your wardrobe this summer.

Admittedly it doesn’t seem like the easiest hue to wear - honestly, orange would be softer on the complexion - but its unapologetic brightness is its appeal. While the heatwave burns on a colour this vivid settles under the sunlight. Look to Ralph & Russo, Marques’Almeida, Whistles and Kitri for a zesty injection.