From buttermilk and lemon, to mustard, La La Land and everything in between, yellow is the colour of this season.
Where once millennial pink was cluttering up your Instagram feed, there’s been a slow but sure trickle of sunnier shades, coined last year by Writer Haley Nahman – one of the fashion prophets over at Man Repeller HQ – as Generation Z Yellow.
Brewing for a while now, Beyoncé accessorized her sunflower coloured Roberto Cavalli dress with a baseball bat back in 2016, in the video for Hold Up. Of course, then it was worn in a slightly more DIY though no less fabulous way by Tituss Burgess, when he was lemonading in season three of Unbreakable Kimmy Schmidt. While not forgetting fact that HRH The Queen (of style) has always been a fan of mellow yellow.
Much like pink it’s a cute, almost babyish colour, but rather than being super girly, its associations are with optimism and warmth, which means it works really well with fuzzy textures.
Lending itself to fun faux furs, Shrimps does yellow very well, whether trimming it with a similarly summery white (see the SS18 presentation) or toughened up with black vinyl, a la their AW18 collection.
Meanwhile, it looks prettily preppy– though scarily impractical – when imagined in suede. Gucci’s yellow suede loafers are a case in point, with brilliant echoes of Cher Horowitz, they’re not really suitable for your dark and dingy, sticky-floored local. And that’s okay, cheerful yellow deserves to be taken away somewhere bright that suits its sunny disposition.
And where the catwalks lead, the high street follows, with the likes of Topshop, Monki and Zara all awash with yellow denim, dresses, jewellery, tailoring, shoes, and even pants.
A natural fit for spring and summer, and working with pretty much any silhouette, adding a splash of yellow to your outfit is probably the easiest way to prove that you’ve been paying sartorial attention, without having to adopt whole new look.
It has a reputation for being unflattering, but we say that’s undeserved. With a countless number of shades, there’s a yellow for everyone. But don’t just take our work for it, instead, shop our yellow selection for S/S'18 in the gallery below..
Modern-Print Cotton-Jersey T-shirt by Blouse, £65
Say hello to Blouse – the brainchild of cult London label Antipodium's ex-creative director Geoffrey J Finch – it's your new favourite label.